I love to create content that is natural and relatable to other users by creating authentic images.
Nora Luke - Instagram Creator in Williamston, MI
I am a 47-year-old active sports mom of two who loves creating content for beauty, realistic wellness, pets, lifestyle, and travel brands. Living in Michigan allows me to create content for all seasons, as well as woodsy, pool, or pool house images/shots. I bring a marketing mind (20+yrs in healthcare administration) & a mom’s heart to my content.
Portfolio
Brands I've worked with
Frequently Asked Questions
Tell us about yourself?
I am a 47-year-old active sports mom of two who loves creating content for beauty, realistic wellness, pets, lifestyle, and travel brands. Living in Michigan allows me to create content for all seasons, as well as woodsy, pool, or pool house images/shots. I bring a marketing mind (20+yrs in healthcare administration) & a mom’s heart to my content.
What type of content do you create?
I create beauty, wellness, pet, and sports mom UGC for women 40+. My content pairs strong hooks with honest product experiences and a little wit: skincare that fits a busy morning, wellness habits I’ll actually stick with, or gear that earns its place in my sideline bag. My videos can be polished or playful. Based in Michigan, I can film for all four seasons, and I have a beautiful pool. Most importantly, my videos feel like a real person sharing something worth trying.
Which platforms can you create content for?
I create short-form videos that usually run as paid ads on IG and TikTok.
What types of brands or products have you worked with?
I've worked with over 55 brands, as of 9/2026, in the health, wellness, pets, and lifestyle space. Here are a few brands: Osea, Brach Basics, Vessi, RoC Skincare, Ember Wellness, Gleefull Supplements, Bully Sticks, Bon Charge, & Tally Health.
Can you create content in other languages?
No, I only speak English and cannot speak another language.
Why should brands work with you?
Brands should work with me because I know a strong hook earns attention, but the story has to give people a reason to buy. I’m confident on camera and create relatable content that makes a product’s value clear without sounding like a sales pitch. With 15 years in healthcare and business development, I bring a sales mindset to every concept—and enough personality to make people want to keep watching.
Do you appear on camera and speak in your videos?
I have a strong on-camera presence and understand that you need to speak quickly, yet slowly at the same time. It's all about the cadence. I'm not nervous on camera and can bring high energy. However, for many of the brands I've worked with, I've brought down my energy, as that fit the brand better.
How fast do you usually deliver content?
Again, it's all about the cadence, so I talk fast enough to keep attention, but slow enough so people understand. Plus, it's important not to sound scripted, so sounding human, even with small imperfections, is good for conversion purposes.
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