Part 1: The Rise of TikTok Unboxing In the age of TikTok, luxury marketing looks very different. Gone are the days when only glossy ads…

In today’s world, millions of people are chasing their dreams of making it big on social media –  whether that’s in beauty, tech, fashion, fitness,…

Short-form content lives and dies in the edit. You can have a great idea, strong delivery, and decent footage and still lose viewers in the…

It’s that time again.Leaves are falling, Mariah Carey is defrosting, and every brand is suiting up for battle. Welcome to Q4 – the season of…

TikTok Shop isn’t just a social commerce experiment anymore, it’s an economic engine. In the past 30 days alone, a select group of creators and…

Running successful TikTok campaigns has never been about finding creators.It has been about knowing which creator content actually performs and acting on that data fast…

JoinBrands Shows Why Humans Are Irreplaceable in Influencer Marketing SECTION 1 — Meet Granny Spills, the AI Grandma Everyone’s Obsessed With If you’ve been on…

August wasn’t just hot outside, it was hot  inside JoinBrands too. We’ve rolled out some big updates that make it easier for brands to hire…

What if I told you some of the biggest brand growth stories in the last decade didn’t start with seven-figure

If there’s one thing the internet has taught us, it’s that virality is pattern recognition.And on October 8th, over 850 creators registered to learn those…

Creator marketing does not only live online anymore. Brands want creators inside stores, restaurants, hotels, gyms, coffee shops, and real-world locations where products are actually…

The creator economy, ecommerce, and social commerce worlds are colliding fast. Brands are expected to move quicker, creators are expected to perform, and platforms are…

There’s a moment every creator knows too well. That quiet frustration when your content gets views, your DMs stay dry, and you start wondering if…

If 2025 taught the creator economy anything, it is this: the audience is over the perfectly edited facade. They are choosing creators who sound like…

The Social Media Shift: Perfection vs. Authenticity In today’s social media world, perfection often backfires. Consumers scrolling through social feeds often tune out overly airbrushed…

As we close out 2025 and look ahead to 2026, we wanted to take a moment to reflect on what this year truly represented for…

In today’s fast-paced social media world, every scroll is a split-second decision. If your video doesn’t immediately grab attention, it’s gone before the algorithm even…