August JoinBrands Updates: Lives, Pitch Videos, Deep TikTok Analytics, and JoinBrands Deals

August wasn’t just hot outside, it was hot  inside JoinBrands too. We’ve rolled out some big updates that make it easier for brands to hire creators, measure TikTok performance, and for TikTok Shop affiliate creators to find high-commission products. Here is what is new and how to get value from it right away.

Live Campaigns: Deep Dive into the TikTok Shop Live Experience

For Brands: Launching a Live Campaign

JoinBrands offers a seamless way to bring your product into the spotlight via TikTok Shop Live. This campaign type lets creators host scheduled livestreams where products are promoted directly through TikTok Shop, engaging audiences in real time and driving brand visibility and sales.

How it works in your dashboard:

1. Add your product link. Ensure the product is active in your TikTok Shop and ready for live promotion.
2. Set your affiliate commission. You define what creators will earn. TikTok’s guidelines on commission rates are referenced directly in the interface.
3. Choose the livestream duration. A $50 base fee covers the first 30 minutes. Each additional minute costs $1. Duration must be in five-minute increments (e.g., 30, 35, 40 minutes). For example, a 90-minute live session would cost $110. This pricing model is straightforward and makes it easy for brands to budget campaigns while ensuring creators are fairly compensated for their time.

Once live:

• The creator schedules and delivers the livestream.
• After the session, the creator uploads proof of the live broadcast.
• Upon review, the job is marked complete, triggering your ability to evaluate the results.
  

This process gives you control over content approval, timing, and creator selection making a powerful, real-time promotional event feel manageable and scalable.

For Creators: Confidently Hosting Your TikTok Shop Live

If you are a creator working with brands on TikTok Shop Lives, JoinBrands provides a structured, high-quality workflow to guide you from preparation to proof submission:

Step-by-step Creator Workflow:

• Pre-Live Preparation:
  
  • First, confirm you’ve received the product from the brand. This is essential for creating an authentic presentation.
  • Scheduling the Livestream:
  • Open TikTok, tap the “+” icon, then swipe to “LIVE,” navigate to Live Center, and select “Create an event.”
  • Enter details: event name, date and time (choose when your audience is most active), duration (must match or exceed the brand’s requirement), type (select “Shoppable LIVE”), and a brief description.
  • Share the event, copy the generated link, and paste it into the “Live Event link” field in your JoinBrands dashboard.
  • Always schedule the live before the campaign deadline. Brands rely on your punctuality.

• During the Live:
  
  • Start on time. It is wise to go live 2–3 minutes early to prepare.
  • Greet viewers by name, show the product in action, unboxing or demonstrating, explain its benefits, and include clear CTAs like “Tap the shopping bag to check it out now!”
  • Be yourself; authenticity builds trust.
• Post-Live: Downloading Your Recording:
  
  • Open TikTok Shop, go to Live Center, find your recording in “Highlights & Clips,” and download the clip.
  • Ensure the clip confirms you met the required duration, featured the product clearly, and engaged with the audience. It’s a good idea to review the clip before uploading.
• Uploading Proof to JoinBrands:
  
  • In your dashboard, open the campaign and navigate to the “Proof of Live” section. Upload your recorded clip, and submit it for review. Once approved, the campaign is marked complete.

These steps help you deliver professional, credible livestreams and ensure you meet campaign requirements while strengthening relationships with brands.

Why This Matters for Both Sides

For Brands:
You gain real-time product promotion via creators who are empowered to go live, demonstrate products dynamically, and interact with viewers. Everything, from scheduling to delivery, is managed in one centralized workflow.

For Creators:
You receive clear guidelines on preparation, scheduling, performance, and proof submission. This structure helps you confidently launch high-quality, compliant livestreams that maximize engagement and opportunity for repeat collaborations.

Creator Pitch Videos: A Faster Way to Evaluate Talent

In the Creator Marketplace, pitch videos are now prominently displayed at the top of each creator’s profile. These short, self-presented videos highlight a creator’s style, tone, and on-camera confidence, making it easier for brands to evaluate fit quickly and effectively.

What Makes a Strong Pitch Video and Creator Profile?

• Authentic branding in “About me”: The clarity in what the create says helps brands instantly understand their voice and approach.
• Portfolio variety: They can showcase multiple formats across several categories, including UGC videos and photos, TikToks, and Amazon Shoppable Videos, illustrating their creative range and adaptability. 
• Positive and recent reviews: Brands regularly praise their content. 
• Pitch video visibility and ease: The pitch video appears at the top of the creator’s profile, making it the first thing a brand sees. This gives a quick snapshot into their delivery style, presence, and ability to communicate. 

Why This Matters for Brands

By surfacing the pitch video at the top and pairing it with a clear “About me,” varied content types, and up-to-date positive feedback, JoinBrands empowers brands to:

1. Assess authenticity and personality in seconds.
2. Gauge content diversity – useful if you’re looking for TikToks, product demos, or lifestyle shots.
3. Review social proof through client testimonials without digging through the profile
4. Make quicker decisions with minimal friction, perfect for fast-moving campaigns.
   

Best Practices for Creators

If you’re a creator looking to get noticed:

• Record a concise pitch video that demonstrates your personality, energy, and presentation skills.
• Include a clear, genuine “About me” that touches on your content style and values.
• Showcase a diverse portfolio with recent, well-produced examples across different formats.
• Encourage brands to leave short, positive reviews to build your credibility over time.
  

Advanced Analytics: Deeper Insights with TikTok & TikTok Shop Integration

JoinBrands has elevated campaign insights to a new level with the launch of a comprehensive Analytics tab dedicated to TikTok and TikTok Shop performance. It centralizes all your essential metrics in one place, making optimization faster and more actionable. 

Where to Find Your Analytics Dashboard

Navigate to the Analytics Tab in your JoinBrands campaign dashboard to access a robust performance overview. Here, your TikTok campaign performance is visualized with clarity and depth. 

Section 1: Key Performance Metrics

These foundational metrics give you a clear snapshot of engagement at a glance:

• Likes, Views, and Re-shares – how your content is resonating and being shared by your audience.
• Engagement Rate –  a summary measure to indicate how effectively your content captures attention.
• Performance graphs illustrate these metrics over time and let you track growth and shifts in audience behavior.

Section 2: Time-Frame Filters

You can tailor your analytics view using flexible date filters, including:

• All Time –  your complete data history for long-term trends.
• Last Week –  insights into recent performance.
• Custom Range – focus on a specific campaign or timeframe.

Section 3: Early Engagement Metrics

Spotting viral content early is key. This section helps you do just that:

• 2-Second Views and 6-Second Views –  essential indicators of how compelling your content is from the very start. TikTok favors videos that hold attention beyond six seconds.
• Total Play Time, Completion Rate, and Average View Time – these metrics provide deeper context on how long your content keeps viewers engaged.
  

Section 4: Audience Insights & Visual Retention Data

Understanding who watches your content and how they watch it is critical:

• Demographics: See audience breakdowns by gender, device, geography, and age.
• Global View: A world map visually shows where your viewers are located.
• Viewer Retention by Second: A powerful line graph provides second-by-second retention, helping you identify exactly when viewers tune out (or stay). A higher, flatter line means stronger engagement.
  

How to Use These Insights to Optimize Campaign Strategy

Refine Your Creative Timing and Hooks
Track 2- and 6-second view data to determine if your content hooks viewers early. If drop-off is high, reconsider your opening visuals or messaging. Aim to immediately offer value or intrigue.

Boost Engagement with Longer Watch Times
Monitor average view duration and completion rates. If viewers stop prematurely, try more dynamic demonstrations, storytelling, or clearer CTAs.

Target the Right Audience
Use demographic data to assess whether your content is reaching the intended audience. If your product targets women aged 25–34, but views skew male or older, reassess your creative hooks or creator selection.

Test and Iterate with Shoppable Content
Leverage viewer retention graphs to test variations such as a different intro or demo style and compare playback time trends. Fine-tune scripts and pacing based on actual watch-time behavior.

Align Metrics with Sales
Soon, JoinBrands plans to add TikTok Shop sales data directly into the analytics tab, allowing for direct comparison between engagement and conversions. This will enable brands to tie views to actual revenue.

Having all these analytics in one place empowers brands to:

• Identify viral opportunities early
• Fine-tune content for deeper engagement
• Target the right demographics
• Align content strategy with real performance data

Spotlight: JoinBrands Deals for TikTok Shop affiliates

JoinBrands Deals curates “Top TikTok Viral Products” specifically for TikTok Shop affiliate creators. The page is designed for mobile so you can tap a product to open it in the TikTok app, add it to your showcase, and request a free sample to create content. There are 251 total products and a 20 percent average commission. Availability of free samples is dynamic and changes as sellers add inventory. 

Why it matters

Curation saves time, the mobile workflow reduces friction, and higher average commissions improve your earnings potential on comparable effort. For creators who rely on affiliate revenue, stacking higher commission rates with viral-ready products is a practical way to lift RPM without changing format or cadence.

How to use it in five steps

1. Open JoinBrands Deals on your phone. The page is built for mobile so product taps route you into TikTok. 2) Browse categories like Beauty and Personal Care, Health, Home Improvement and more. 3) Tap products with strong commissions and relevant audience fit to add them to your TikTok showcase. 4) Request free samples for items you plan to feature. 5) Publish content, track conversions and keep iterating toward products with high six-second view rates and strong retention in your analytics.
   

Tips to maximize earnings from Deals

• Prioritize products where you can credibly demonstrate clear outcomes, since demonstration content tends to lift early engagement and retention. Then use the Analytics tab to verify two-second and six-second view momentum.
• Batch content and vary hooks for the same SKU. Compare average view time and completion rate to find the hook with the best watch curve, then double down.
• If a product responds well in short videos, test it in a Live. Live shopping drives real-time Q&A and urgency, which can accelerate sales for already-proven items.
  

For brands: putting it all together

• Use Lives when you want interactive demos and real-time objection handling. Write a clear brief, define the product catalog to feature, and set a schedule that aligns with when your audience is most active.
• Shortlist creators by watching their pitch videos. Look for strong hooks within the first three seconds, product demo clarity and on-camera credibility. Then invite them to your campaign directly from their portfolio.
• Run your campaigns and review the Analytics tab weekly. Track early engagement metrics, audience fit and second-by-second retention. Use those insights to refine briefs and creative directions.
  

Get Started with JoinBrands

JoinBrands is built for modern brands that want to grow through creator-driven marketing. With our new Live Campaigns, improved pitch videos, and advanced analytics, brands now have more tools than ever to run effective campaigns, measure performance, and scale with confidence. These features and many more, make it simple to find the right creators, launch campaigns quickly, and track results with clarity.

If you are ready to take your influencer marketing to the next level, sign up today at JoinBrands!