Nano influencing involves individuals with a small but highly engaged social media following promoting products or brands. Nano-influencers, or influencers with less than 10,000 followers, have the highest engagement rate at 2.53%. Nano influencing is valuable for brand owners seeking genuine promotion and increased product visibility, especially among niche audiences.
JoinBrands allows you to customize your campaigns and collaborate with nano influencers to promote your brand. You can use the several filters that JoinBrands has to offer to find nano influencers that align with your brand goals.
This article guides through finding nano influencers using JoinBrands in 6 steps as well as 4 other methods. You also get a complete 9-step nano influencer marketing guide. It highlights 10 key traits of a good influencer, outlines 10 precautions when collaborating, and discusses 10 benefits of such partnerships. FAQs and a conclusion offer additional insights.
Now we will answer: How to Find Nano Influencers.
Table of Contents
What is a Nano Influencer?
Nano influencers are individuals with a modest but highly engaged social media following. Authenticity, niche relevance, and active audience interaction are key criteria for effective nano influencers. Three types of nano influencers include lifestyle enthusiasts, niche experts, and community advocates, etc. For brand owners, nano influencers offer authentic promotion, targeted audience reach, enhanced credibility, and cost-effectiveness, fostering genuine connections and product visibility.
Here are the three types of nano influencers that can help your brand grow:
- Lifestyle Enthusiasts: Individuals passionate about specific lifestyles, suitable for brands targeting a broad consumer base seeking relatable endorsements.
- Niche Experts: Those with expertise in specific fields, ideal for brands aiming to reach a more specialized audience seeking credible recommendations.
- Community Advocates: Engaged in online communities, well-suited for brands looking to tap into tight-knit communities for authentic promotion.
Now, we will discuss how to find these types of nano influencers (best method with JoinBrands shared) along with a few other methods.
5 Methods to Find Nano Influencers
In this section, we will discuss some of the other methods to find nano influencers. We will include the overview, tools used and step by step procedure so you can promote your brand or sell products effectively through influencer marketing.
Let’s review 5 methods in detail.
Method 1: Finding Nano Influencers with JoinBrands (Best & Most Recommended)
JoinBrands offers an efficient process to connect brands with nano influencers for brand promotion. You can collaborate with nano influencers that align with your brand values with the help of filters such as content type, product details, and more.
Here are the 6 steps to find nano influencers using JoinBrands:
- Sign Up on JoinBrands: Register as a brand.
- Start a Campaign: Choose between ‘UGC Images: Content Only’ for images or ‘UGC Videos: Content Only’ for videos.
- Add Product Information: Include details like type, name, price, industry, and an external link, along with an image.
- Choose Delivery Option: Decide between reimbursement or direct delivery to nano influencers.
- Customize Creator Demographics: Select specific nano influencer demographics like gender, age, and ethnicity.
- Review and Create Your Campaign: Finalize your choices and launch the campaign.
The significance of this method lies in its customization capabilities, enabling brand owners to precisely target the types of nano influencers that align best with their brand’s image and audience.
In order to have a step by step (image based guide) to find nano influencers on JoinBrands, click here.
Now we will look at the next item on the list, finding nano influencers on social media platforms.
Method 2: Social Media Search – Targeted Discovery with Hashtags and Keywords
Conduct targeted searches on social media platforms using relevant hashtags and keywords to identify potential nano influencers.
Here are the 4 steps to find nano influencers using social media search:
- Identify relevant hashtags and keywords related to your niche.
- Search for these hashtags and keywords on platforms like Instagram, Twitter, etc.
- Explore profiles and engagement to identify potential nano influencers.
- Reach out to nano influencers through direct messages or comments.
This method is valuable for brand owners seeking organic discovery and direct engagement with influencers.
Now, we will look at the next item on the list: Method 3: Engagement Monitoring – Identifying Existing Brand Advocates.
Method 3: Engagement Monitoring – Identifying Existing Brand Advocates
Monitor engagement on your brand’s social media channels to identify existing fans who could be potential nano influencers.
Here are the 4 steps to find nano influencers through engagement monitoring:
- Analyze comments, likes, and shares on your brand’s posts.
- Identify individuals showing consistent interest and positive engagement.
- Check their profiles for follower count and relevance to your brand.
- Reach out to potential nano influencers expressing interest in collaboration.
This method is essential for brand owners looking to leverage their existing community for nano influencer partnerships.
Now, we will look at the next item on the list: Method 4: Community Participation – Active Engagement in Online Communities.
Method 4: Community Participation – Active Engagement in Online Communities
Actively participate in online communities related to your industry or niche to discover nano influencers who authentically engage with your brand.
Here are the 4 steps to find nano influencers through community participation:
- Identify relevant forums, groups, or social media communities.
- Participate in discussions, share valuable content, and build relationships.
- Observe members who demonstrate authentic interest and influence.
- Reach out to potential nano influencers within the community.
This method is crucial for brand owners seeking nano influencers deeply connected to specific communities, ensuring authenticity in collaborations.
Now, we will look at the next item on the list: Method 5: Referral Networks – Leveraging Existing Connections.
Method 5: Referral Networks – Leveraging Existing Connections
Leverage existing connections and ask for referrals within your industry to discover nano influencers who may align with your brand values.
Here are the 4 steps to find nano influencers through referral networks:
- Reach out to industry contacts, colleagues, or business partners.
- Inquire about influencers they have worked with or recommend.
- Evaluate recommended nano influencers based on relevance.
- Initiate contact and express interest in potential collaborations.
This method is beneficial for brand owners as it taps into trusted networks, facilitating the discovery of influencers aligned with industry standards.
The Complete Nano Influencer Marketing Guide (9 Easy Steps)
To find the right nano influencers for your brand, start by defining your niche and selecting relevant platforms. Research industry keywords for targeted discovery, use dedicated platforms like JoinBrands, and engage in social listening and online communities. Leverage existing connections, monitor nano influencer metrics, and initiate direct outreach. For instance, a sustainable beauty brand may define its niche and use JoinBrands to discover eco-conscious nano influencers, fostering authentic collaborations.
1. Define Your Niche
Understand the specific industry or market segment your brand serves, ensuring you’re aware of your target audience. Execute by conducting market research to identify your niche’s characteristics and preferences. For example, a sustainable beauty brand may define its niche as eco-conscious consumers.
2. Select Relevant Platforms
Choose social media platforms that align with your brand and where your audience actively engages. Execute by analyzing platform demographics and user behavior. For instance, a fitness apparel brand may focus on Instagram for its visually-driven fitness community.
3. Research Industry Keywords
Identify keywords and hashtags associated with your niche for targeted nano influencer discovery. Execute by using tools like Google Keyword Planner or social media analytics. For instance, a tech gadget brand may research keywords like “innovative gadgets” for nano influencers.
4. Utilize Nano Influencer Platforms
Explore dedicated nano influencer platforms such as JoinBrands for efficient nano influencer discovery. Execute by signing up, creating a brand profile, and specifying your niche and campaign goals. For instance, a travel agency may use JoinBrands to find nano influencers passionate about unique travel experiences.
5. Engage in Social Listening
Monitor social media channels for organic engagement, identifying potential nano influencers within your community. Execute by using social listening tools to track brand mentions and interactions. For example, a pet care brand may discover nano influencers by monitoring conversations about pet health and wellness.
6. Participate in Online Communities
Actively engage in forums and groups related to your industry, fostering connections with potential nano influencers. Execute by joining relevant communities and contributing valuable content. For instance, a sustainable fashion brand may discover nano influencers by actively participating in eco-friendly fashion forums.
7. Leverage Existing Connections
Tap into your network and ask for referrals from industry contacts, colleagues, or business partners. Execute by reaching out to trusted connections and inquiring about nano influencers they recommend. For instance, a tech startup may discover nano influencers through referrals from industry mentors.
8. Monitor Nano Influencer Metrics
Evaluate potential nano influencers based on metrics such as engagement rate, authenticity, and relevance. Execute by using analytics tools and reviewing nano influencers’ past collaborations. For example, a fitness supplement brand may assess nano influencers based on their genuine audience interactions and fitness-related content.
9. Initiate Direct Outreach
Reach out to selected nano influencers expressing interest in collaboration and discussing campaign details. Execute by crafting personalized messages and clearly outlining collaboration expectations. For instance, a gourmet food brand may initiate direct outreach to nano influencers who share a passion for culinary experiences.
Now that we know how a nano influencer marketing campaign works on various platforms, we will explore what makes a good nano influencer.
What makes a Good Nano Influencer? (10 Things to Consider to Find the Right Nano Influencer)
A good nano influencer exhibits authentic engagement, niche alignment, consistent aesthetic, and a high engagement rate. Their audience demographics match the target profile, and they boast a successful collaboration history. Transparency, reliability, and alignment with brand values are crucial, ensuring genuine promotions. Brands should be cautious of nano influencers with inconsistent aesthetics, irrelevant audiences, and a lack of transparency, as these factors may diminish the impact of collaborations.
1. Authentic Engagement
Nano influencers should exhibit genuine engagement, with meaningful interactions and active involvement from their audience. This is crucial because authenticity builds trust and fosters real connections between nano influencers and their followers. For example, a nano influencer regularly responds to comments and shares personal experiences with a beauty product, creating an authentic connection with their audience. In contrast, a nano influencer who merely posts content without engaging with their audience lacks authenticity, diminishing the impact of their endorsements.
2. Relevant Niche Alignment
Nano influencers should align with your brand’s niche, ensuring their content resonates with your target audience. This is important as niche alignment enhances the nano influencer’s credibility and ensures that their audience is genuinely interested in your products. For instance, a nano influencer focused on sustainable living seamlessly integrates and promotes eco-friendly brands. Conversely, a nano influencer outside your niche may lack the specific knowledge and authenticity needed to effectively promote your brand.
3. Consistent Aesthetic
Nano influencers should maintain a consistent aesthetic in their content, contributing to a cohesive brand image. This is essential because a consistent aesthetic reinforces your brand’s visual identity and makes the nano influencer’s content instantly recognizable. For example, a fashion brand collaborating with a nano influencer benefits from a cohesive visual style in product showcases. On the contrary, a nano influencer with inconsistent visuals may dilute your brand’s image and messaging.
4. Audience Demographics
Nano influencers should have an audience demographic aligned with your target customer profile, ensuring effective reach. This is vital as a matching audience demographic increases the likelihood of converting nano influencer-promoted products into actual sales. For instance, a tech brand collaborating with a nano influencer whose audience consists of tech enthusiasts ensures product relevance. Conversely, a nano influencer with a vastly different audience demographic may not effectively reach your target customers.
5. High Engagement Rate
Nano influencers should boast a high engagement rate, indicating an active and responsive audience. This is crucial because a high engagement rate signifies a genuine and invested audience, amplifying the impact of product promotions. For example, a nano influencer with a high engagement rate generates more conversations and shares about a fitness brand’s new product. On the other hand, a nano influencer with a low engagement rate may not effectively capture their audience’s attention, diminishing the promotional impact.
6. Past Collaboration Success
Nano influencers with a track record of successful collaborations demonstrate their ability to effectively promote products. This is important as nano influencers with proven success are likely to replicate positive outcomes for your brand. For example, a beauty brand benefits from collaborating with a nano influencer who has previously driven significant sales for similar beauty products. Conversely, a nano influencer with a history of unsuccessful collaborations may not yield the desired results for your brand.
7. Authenticity in Personal Branding
Nano influencers should authentically incorporate your brand into their personal brand narrative, avoiding forced endorsements. This is crucial as authentic integration ensures that the nano influencer’s audience perceives the collaboration as genuine and not a mere promotion. For instance, a food brand collaborates with a nano influencer who seamlessly includes the product in their daily life, creating an authentic connection. Conversely, a nano influencer who awkwardly incorporates products without genuine enthusiasm may appear insincere to their audience.
8. Reliable Posting Frequency
Nano influencers should maintain a reliable posting frequency, ensuring consistent visibility for your brand. This is important as a consistent posting schedule helps keep your brand at the forefront of the nano influencer’s audience. For example, a fitness brand benefits from regular posts by a nano influencer showcasing workout routines and product usage. On the contrary, a nano influencer with irregular posting may not provide the consistent visibility needed for effective brand promotion.
9. Transparency in Collaborations
Nano influencers should be transparent about collaborations, clearly indicating sponsored content to their audience. This is crucial as transparency fosters trust between the nano influencer and their audience, maintaining authenticity. For example, a travel brand collaborates with a nano influencer who openly discloses sponsored travel experiences. Conversely, a nano influencer who fails to transparently communicate collaborations may risk losing the trust of their audience, impacting the effectiveness of brand promotions.
10. Alignment with Brand Values
Nano influencers should align with your brand’s values, ensuring a harmonious partnership. This is important as nano influencers who share your brand’s values are more likely to authentically promote products. For instance, a wellness brand collaborates with a nano influencer who actively promotes a healthy lifestyle, aligning with the brand’s values. In contrast, a nano influencer whose values clash with your brand may not effectively convey the desired message in their promotions.
Now that we know what makes a good nano influencer, let’s explore necessary precautions while working with them.
10 Things to Take Care of While Working with Nano Influencers (Necessary Precautions)
When working with nano influencers, it’s crucial to verify authenticity, clarify collaboration terms, diversify partnerships, monitor content consistency, and ensure audience authenticity. Clear communication, realistic expectations, protecting brand reputation, staying informed on platform policies, and reviewing metrics safeguard brand integrity and enhance collaboration outcomes. These precautions help maximize the benefits of nano influencers while mitigating potential risks.
1. Evaluate Influencer Authenticity
Assess the nano influencer’s authenticity, ensuring genuine engagement and avoiding nano influencers who artificially inflate metrics. This is important as authentic nano influencers build trust, while fake engagement can harm your brand’s credibility. For instance, a cosmetic brand collaborating with an authentic nano influencer sees genuine product reviews, enhancing trust. In contrast, partnering with a nano influencer using fake followers risks damaging your brand’s reputation and authenticity.
2. Clarify Collaboration Terms
Clearly define collaboration terms, specifying content expectations, posting schedules, and compensation details. This is crucial to avoid misunderstandings and ensure both parties are aligned. For example, a fashion brand collaborating with a nano influencer specifies content requirements, preventing potential disputes. Failure to clarify terms may result in misaligned expectations, affecting the quality of promotional content.
3. Diversify Nano Influencer Partnerships
Avoid relying solely on one nano influencer; diversify partnerships to reach a broader audience and mitigate risks. This is important as diverse collaborations spread brand visibility and reduce dependency on a single nano influencer. For instance, a tech brand collaborates with multiple nano influencers across different platforms to expand reach. Relying on a single nano influencer may lead to limited exposure and vulnerability if that nano influencer’s audience engagement declines.
4. Monitor Content Consistency
Regularly monitor the nano influencer’s content for consistency, ensuring it aligns with your brand image and values. This is vital as inconsistent content may dilute your brand identity and confuse your audience. For example, a wellness brand collaborates with a nano influencer whose sudden shift to unrelated content may confuse their health-conscious audience. Failure to monitor content consistency may result in a disconnect between the nano influencer’s content and your brand’s messaging.
5. Verify Audience Authenticity
Verify the authenticity of the nano influencer’s audience to ensure genuine followers and engagement. This is crucial as a genuine audience ensures your brand is reaching real potential customers. For instance, a travel brand collaborates with a nano influencer whose audience genuinely shows interest in travel experiences. Failing to verify audience authenticity may lead to collaborations reaching a disinterested or non-existent audience, impacting promotional effectiveness.
6. Establish Clear Communication
Maintain clear and open communication with the nano influencer throughout the collaboration. This is important for addressing issues promptly and ensuring a smooth collaboration process. For example, a food brand collaborates with a nano influencer, regularly communicating updates and addressing any concerns. Poor communication may lead to misunderstandings, delays, and potential negative impacts on the brand’s image.
7. Set Realistic Expectations
Set realistic expectations for the collaboration in terms of reach, engagement, and conversion rates. This is vital to avoid disappointment and dissatisfaction on both sides. For instance, an e-commerce brand collaborates with a nano influencer, setting realistic sales conversion expectations. Setting unrealistic expectations may lead to dissatisfaction, especially if the nano influencer’s audience size is limited.
8. Protect Brand Reputation
Prioritize your brand’s reputation by ensuring nano influencer partnerships align with your brand values. This is crucial as nano influencer actions reflect on your brand. For example, a sustainability-focused brand collaborates with a nano influencer who aligns with eco-friendly values. Failing to protect your brand reputation may result in negative associations if a nano influencer’s actions contradict your brand values.
9. Stay Informed on Platform Policies
Stay informed about platform policies to ensure compliance and prevent potential issues. This is important to avoid content removal, account suspension, or other penalties. For example, a lifestyle brand collaborates with a nano influencer, ensuring all promotional content adheres to platform guidelines. Ignorance of platform policies may lead to unintended consequences, negatively affecting the reach and impact of the collaboration.
10. Review Metrics and Analytics
Regularly review nano influencer metrics and analytics to assess the effectiveness of collaborations. This is vital to measure ROI and make informed decisions for future partnerships. For instance, a tech brand collaborates with a nano influencer, reviewing engagement metrics and tracking the impact on website traffic. Failing to review metrics may result in inefficient use of resources and missed opportunities for optimization.
Now that we have an idea of the precautions to take care of when finding nano influencers, let’s look at the benefits that nano influencers can have on your business/brand.
10 Benefits of Working with Nano Influencers (Why Should You Even Partner?)
Partnering with nano influencers offers brand owners authentic audience connections, cost-effective marketing, and targeted niche reach. It enhances engagement metrics, fosters authentic content creation, and builds increased brand trust. Nano influencers provide exposure to diverse audiences, foster community engagement, and offer flexible collaboration options, leading to elevated conversion rates. These benefits empower brands to optimize resources and effectively reach their target audience.
1. Authentic Audience Connection
Nano influencers foster authentic connections with a highly engaged audience, enhancing brand credibility. This benefit is evident when a beauty brand collaborates with a nano influencer, leading to genuine conversations and product recommendations from a receptive audience.
2. Cost-Effective Marketing
Partnering with nano influencers is a cost-effective marketing strategy compared to larger influencers or traditional advertising. This benefit is realized when a startup brand collaborates with nano influencers, achieving brand visibility without the high costs associated with macro-influencers.
3. Targeted Niche Reach
Nano influencers provide targeted niche reach, ensuring brand exposure to a specific and interested audience. For instance, a tech gadget brand collaborates with nano influencers passionate about gadgets, ensuring precise exposure to tech-savvy consumers.
4. Enhanced Engagement Metrics
Nano influencers often yield higher engagement rates compared to larger influencers, resulting in more meaningful interactions. This benefit is demonstrated when a wellness brand collaborates with a nano influencer, experiencing increased likes, comments, and shares on wellness-related content.
5. Authentic Content Creation
Nano influencers create authentic content that resonates with their audience, showcasing your brand in a relatable manner. For example, a fashion brand collaborates with a nano influencer who seamlessly integrates their products into everyday fashion content.
6. Increased Brand Trust
Collaborating with nano influencers builds increased trust among consumers, as these influencers are perceived as more authentic. This benefit is evident when a food brand partners with nano influencers, resulting in heightened trust as the nano influencers genuinely endorse and use the products.
7. Diverse Audience Exposure
Nano influencers offer exposure to diverse audience segments within a niche, broadening brand visibility. For instance, a travel agency collaborating with nano influencers experiences exposure to various travel enthusiast subgroups within their audience.
8. Community Engagement
Nano influencers often have close-knit communities, leading to higher engagement levels and stronger relationships. This benefit is seen when a pet care brand collaborates with nano influencers who actively engage with their audience, fostering a loyal community.
9. Flexible Collaboration Options
Nano influencers offer flexibility in collaboration options, allowing brands to tailor partnerships based on their goals and budget. For example, a startup brand collaborates with nano influencers through a mix of sponsored posts, giveaways, and product reviews, optimizing resources effectively.
10. Elevated Conversion Rates
Nano influencers, due to their authentic relationships with followers, often contribute to higher conversion rates. This benefit is observed when an e-commerce brand partners with nano influencers, seeing increased click-through rates and actual product purchases.
Now that we have an idea of the benefits of finding nano influencers, let’s answer the most frequently asked questions to find the right nano influencers.
Frequently Asked Questions (FAQs)
How can leveraging existing connections help me find nano influencers?
Leveraging existing connections through referrals can lead to discovering nano influencers who align with your brand values. Recommendations from industry contacts, colleagues, or business partners provide valuable insights, ensuring a trustworthy collaboration with influencers who share your brand’s vision.
What benefits does the JoinBrands platform offer for finding nano influencers?
JoinBrands streamlines the discovery of nano influencers by providing a dedicated platform. By creating a brand profile and specifying your niche and campaign goals, you can efficiently browse a curated list of nano influencers, ensuring targeted and effective collaborations.
What precautions should I take when working with nano influencers to protect my brand reputation?
Some precautions you should take when working with nano influencers to protect your brand reputation are to verify influencer authenticity, clarify collaboration terms, diversify partnerships, and monitor content consistency. Setting realistic expectations, staying informed on platform policies, and reviewing influencer metrics are essential precautions to maintain a positive brand image.
How does collaborating with nano influencers contribute to cost-effective marketing?
Collaborating with nano influencers contributes to cost-effective marketing compared to larger influencers or traditional advertising. Nano influencers offer effective brand visibility at a lower cost, making them an ideal choice, especially for startups or businesses with budget constraints.
In what ways do nano influencers enhance brand trust?
Nano influencers enhance brand trust by fostering authentic connections with their audience. Their perceived authenticity and genuine endorsements create a trusting relationship with followers. Collaborating with nano influencers leads to increased credibility and trust in your brand among their engaged audience.
How do nano influencers contribute to flexible collaboration options for brands?
Nano influencers contribute to flexible collaboration options for brands by allowing brands to tailor partnerships based on their goals and budget. This flexibility may include sponsored posts, giveaways, product reviews, or a combination, providing diverse opportunities for effective brand promotion.
Can collaborating with nano influencers result in elevated conversion rates for my brand?
Yes, collaborating with nano influencers often results in elevated conversion rates for your brand. Their authentic relationships with followers and genuine endorsements contribute to higher click-through rates and actual product purchases, making them valuable partners for businesses looking to drive conversions and sales.
In conclusion, harnessing the power of nano influencers is a strategic move for brand owners. Defining your niche, utilizing social media search, engaging in online communities, and leveraging platforms like JoinBrands are effective methods. While the benefits are substantial—authentic connections, cost-effective marketing, and targeted reach—cautionary steps like verifying authenticity and clear communication are essential. Navigating the nano influencer landscape with precision can unlock powerful brand growth, building trust, and fostering lasting connections with a dedicated audience.