Nov 02, 2023

Find NFT Influencers – A-Z Guide, Criteria, Precautions, Pros, FAQs

Find NFT Influencers

NFT, or non-fungible token, is a unique digital asset authenticated using blockchain technology. Its significance lies in digital ownership, with millions of users participating in buying, selling, and trading NFTs. Brand owners can leverage NFTs for exclusive digital product releases, creating scarcity and authenticity, enhancing brand value and engagement.

JoinBrands allows you to connect seamlessly with NFT influencers to promote your digital product releases. Not only that but you can find NFT influencers that align best with your brand values through accurate filters. 

This article guides us through finding NFT influencers using JoinBrands in 6 steps, as well as 4 other methods. Along with that, we also have a 8-step NFT influencer marketing guide. It highlights 10 key traits of a good NFT influencer, outlines 10 precautions when collaborating, and discusses 10 benefits of such partnerships. FAQs and a conclusion offer additional insights.

Now we will answer: How to Find NFT Influencers.

Find NFT Influencers

Table of Contents

What is an NFT Influencer? 

NFT Influencers are digital content creators with significant impact in the NFT space. Essential attributes include a strong online presence, engaged audience, and a distinct artistic or thematic style. Examples of NFT Influencers are artists, collectors, and crypto enthusiasts, etc. They assist brand owners by boosting brand visibility, reaching niche markets, fostering community engagement, and capitalizing on trends, etc.

Here are the three types of NFT Influencers that can help your brand grow:

  1. NFT Artistic Influencers: Renowned digital artists with a unique style; suited for brands in the creative and art-related industries.
  2. NFT Collectors Influencers: Enthusiastic NFT collectors with a diverse portfolio; ideal for brands targeting the collector and investor communities.
  3. NFT Crypto Enthusiasts Influencers: Individuals passionate about cryptocurrency and blockchain; suitable for brands within the fintech and tech sectors.

Now, we will discuss how to find these types of NFT Influencers (best method with JoinBrands shared) along with a few other methods.

5 Methods to Find NFT Influencers

In this section, we will discuss some of the other methods to find NFT influencers. We will include the overview, tools used and step by step procedure so you can promote your brand or sell products effectively through influencer marketing. 

Let’s review 5 methods in detail. 

Method 1: Finding NFT Influencers with JoinBrands (Best & Most Recommended) 

JoinBrands offers a straightforward approach for finding NFT influencers, catering specifically to brand needs. This platform allows you to collaborate with NFT influencers based on several criteria such as content type, product details, and more. 

Here are the 6 steps to find NFT Influencers using JoinBrands:

  1. Sign Up on JoinBrands: Register as a brand.
  2. Start a Campaign: Choose between ‘UGC Images: Content Only’ for NFT images.
  3. Add Product Information: Include details like type, name, price, industry, and an external link, along with an image for NFTs.
  4. Choose Delivery Option: Decide between reimbursement or direct delivery to NFT influencers.
  5. Customize Creator Demographics: Select specific NFT influencer demographics like gender, age, and ethnicity.
  6. Review and Create Your Campaign: Finalize your choices and launch the NFT campaign.

The significance of this method lies in its customization capabilities, enabling brand owners to precisely target the types of NFT influencers that align best with their brand’s image and audience.

In order to have a step by step (image based guide) to find NFT influencers on JoinBrands, click here

Now we will look at the next item on the list, finding NFT influencers on social media platforms.

Method 2: Social Media Platforms for Identifying NFT Influencers

Explore social media platforms such as Twitter and Discord to discover and engage with NFT Influencers in their natural online habitats.

Here are the 4 steps to find NFT Influencers using Social Media Platforms:

  1. Conduct keyword searches related to NFTs.
  2. Join relevant NFT communities and groups.
  3. Follow and engage with NFT influencers on Twitter.
  4. Participate in Discord channels dedicated to NFTs.

This method is valuable for brand owners aiming to tap into the organic online presence of NFT Influencers.

Method 3: NFT Marketplaces for Spotting Influential Artists and Collectors

Explore NFT marketplaces like OpenSea and Rarible to identify influential artists and collectors aligning with your brand.

Here are the 4 steps to find NFT Influencers using NFT Marketplaces:

  1. Visit popular NFT platforms.
  2. Browse trending and featured sections.
  3. Identify NFT artists or NFT collectors with significant followings.
  4. Assess the relevance of their portfolios to your brand.

This method is crucial for brand owners seeking direct connections with NFT creators and collectors, ensuring a strong alignment with their brand identity.

Method 4: Community Engagement for Building Relationships with NFT Influencers

Actively participate in NFT communities, forums, and Discord channels to build relationships with potential influencers.

Here are the steps to find NFT Influencers through Community Engagement:

  1. Join relevant NFT communities.
  2. Contribute to discussions and share insights.
  3. Identify active NFT influencers within the community.
  4. Initiate conversations and express interest in collaboration.

This method is significant for brand owners aiming to foster genuine connections with NFT Influencers, establishing authentic and lasting partnerships.

Method 5: Influencer Agencies Specializing in NFTs

Collaborate with influencer marketing agencies specializing in the NFT space for curated partnerships with suitable influencers.

Here are the 4 steps to find NFT Influencers through Influencer Agencies:

  1. Research agencies with expertise in NFT marketing.
  2. Share your brand requirements and goals.
  3. Receive curated lists of potential NFT Influencers.
  4. Collaborate with the agency for seamless partnerships.

This method is crucial for brand owners seeking expert guidance and a tailored approach to NFT influencer collaborations.

The Complete NFT Influencer Marketing Guide (8 Easy Steps)

To find the right NFT Influencers, start by defining specific brand requirements, such as artistic style and audience engagement. Utilize platforms like JoinBrands for streamlined discovery, explore social media for organic connections, and browse NFT marketplaces for relevant creators. Actively engage in NFT communities, collaborate with specialized agencies, and assess NFT influencers’ online presence. Initiate genuine conversations, expressing interest in collaboration. These steps cater to diverse brands, from sustainable fashion to tech startups, ensuring effective partnerships.

1. Define Your Brand Requirements

Clearly outline the specific qualities you seek in an NFT Influencer, such as artistic style, audience engagement, and thematic alignment. To execute, create a checklist of these attributes. For example, a sustainable fashion brand might prioritize NFT influencers with a focus on eco-friendly art and a socially conscious audience.

2. Utilize JoinBrands Platform

Streamline the discovery and collaboration process with NFT Influencers by signing up on JoinBrands, defining your brand needs, and exploring curated lists. Execute by navigating the platform’s features. For instance, a tech startup looking to promote a blockchain project could find ideal NFT influencers with JoinBrands.

3. Explore Social Media Platforms

Engage with NFT Influencers on platforms like Twitter and Discord by conducting keyword searches, following NFT influencers, and participating in communities. Execute by actively joining relevant discussions. A gaming brand might engage with NFT gamers on Discord for authentic NFT influencer partnerships.

4. Browse NFT Marketplaces

Identify influential artists and collectors on NFT marketplaces like OpenSea and Rarible. Execute by browsing trending sections and assessing portfolio relevance. For example, a music streaming platform could collaborate with NFT artists on OpenSea to create exclusive music-related NFTs.

5. Participate in NFT Communities

Actively engage in NFT communities, contribute to discussions, and initiate conversations with NFT influencers. Execute by joining forums and Discord channels. A fitness brand could connect with health-conscious NFT influencers in fitness-related communities for effective partnerships.

6. Collaborate with Influencer Agencies

Seek collaboration with influencer marketing agencies specializing in NFTs. Execute by researching agencies and sharing brand goals. A cryptocurrency exchange might collaborate with an NFT-focused agency to reach a wider audience and establish credibility.

7. Assess Online Presence and Reach

Evaluate potential NFT Influencers’ online presence, considering metrics like follower count and engagement rates. Execute by using analytics tools. For instance, a luxury brand may choose an NFT influencer with a smaller but highly engaged following to maintain exclusivity and authenticity.

8. Initiate Conversations and Express Interest

Actively initiate conversations with potential NFT Influencers. Execute by expressing genuine interest in collaboration. For example, a food delivery app could connect with NFT creators who share a passion for culinary arts, enhancing the authenticity of the partnership.

Now that we know how to find the right NFT Influencers for your brand, let’s explore what makes a good influencer marketing campaign for NFTs.

What makes a Good NFT Influencer? (10 Things to Consider to Find the Right NFT Influencer)

Selecting an NFT Influencer involves evaluating engagement metrics for audience activity. Ensuring alignment with brand values establishes authenticity. Niche expertise provides targeted reach, essential for specific industries. Understanding audience demographics is crucial for market relevance. Consistent brand aesthetics ensure seamless integration, while authenticity and transparency build trust. A steady follower growth pattern indicates sustained influence, and collaboration history showcases reliability. High-quality, consistent content reflects professionalism. Data privacy compliance safeguards brand legality and trust. Now, brands can make informed decisions for impactful partnerships.

1. Engagement Metrics

High engagement rates indicate active and involved audiences. This is crucial for effective brand promotion. For example, an NFT Influencer with a 10% engagement rate is likely to have a more impactful reach for a brand.

2. Relevance to Brand Values

Alignment with brand values ensures authenticity in partnerships. For instance, an NFT Influencer sharing eco-friendly content is suitable for a sustainable fashion brand. An NFT influencer lacking such alignment risks diluting the brand message.

3. Niche Expertise

NFT Influencers with niche expertise provide targeted reach. This is vital for brands in specific industries. Consider an NFT artist specializing in futuristic themes, aligning perfectly with a tech brand. An NFT influencer without niche expertise may not resonate well with the brand’s target audience.

4. Audience Demographics

Understanding an NFT influencer’s audience demographics is key to reaching the right market. For example, a gaming brand would benefit from an NFT Influencer with a predominantly gamer audience. An NFT influencer whose audience doesn’t match the brand’s target demographics may not yield desired results.

5. Consistent Brand Aesthetics

Consistency in an NFT influencer’s aesthetic aligns visually with the brand. This cohesion is crucial for a seamless brand integration. Consider an NFT Influencer whose artistic style complements a brand’s visual identity. An NFT influencer lacking this consistency might create dissonance in brand messaging.

6. Authenticity and Transparency

Genuine NFT influencers build trust. This is vital for brand credibility. An NFT influencer openly sharing their creative process, for instance, enhances transparency. In contrast, NFT influencers who lack authenticity, such as those endorsing products without belief, risk damaging a brand’s reputation.

7. Follower Growth Pattern

A steady, organic follower growth pattern indicates sustained influence. This is crucial for long-term partnerships. Consider an NFT Influencer who consistently gains followers over time. In contrast, NFT influencers with sudden, irregular spikes may have acquired followers through less genuine means.

8. Content Quality and Consistency

High-quality, consistent content reflects professionalism and dedication. For example, an NFT Influencer regularly delivering polished artwork maintains a positive brand image. Conversely, NFT influencers with irregular, subpar content may not uphold the brand’s standards.

9. Collaboration History

Positive past collaborations signify professionalism and reliability. This track record is essential for brands seeking dependable partnerships. Consider an NFT Influencer with successful collaborations in the past. In contrast, NFT influencers with a history of unprofessional conduct or failed partnerships may pose risks to brand reputation.

10. Data Privacy Compliance

Adherence to data privacy regulations is crucial for brand legality and ethicality. For instance, an NFT Influencer ensuring secure handling of customer data fosters trust. Conversely, NFT influencers neglecting data privacy concerns may expose brands to legal risks and damage their reputation.

Now that we know what makes a good NFT Influencer, let’s explore necessary precautions (Y things you should take care of) while working with them.

Find NFT Influencers

10 Things to Take Care of While Working with NFT Influencers  (Necessary Precautions) 

When working with NFT Influencers, precautions are crucial. Vet audience authenticity, clarify collaboration terms, and prioritize data privacy. Set clear expectations and creative direction to align with brand values. Thoroughly review contractual agreements and monitor social media activities. Diversify collaborations to mitigate risks and stay informed on industry trends. Regularly measure campaign impact for optimized results.

1. Vet Their Audience

Ensure the authenticity of an NFT Influencer’s audience by analyzing engagement patterns and comments. This guards against potential fraudulent activities. Neglecting this precaution may result in false reach metrics, misleading brand owners. For example, a cosmetic brand could be misled if an NFT influencer’s audience consists of fake or uninterested followers.

2. Verify Collaboration Terms

Carefully review and clarify collaboration terms, including deliverables and timelines. Ambiguities can lead to misunderstandings and conflicts. Failure to do so might result in delays or subpar deliverables. Consider a tech brand facing delays in an NFT project due to unclear timelines set by the NFT influencer.

3. Understand Data Usage Policies

Ensure NFT Influencers adhere to strict data usage policies to protect customer information. Failure to prioritize data privacy can lead to legal consequences and harm brand trust. An NFT influencer mishandling customer data may expose a brand to legal risks, tarnishing its reputation.

4. Set Clear Expectations

Clearly communicate brand expectations and guidelines to avoid misrepresentations. Failure to set expectations may result in misaligned content, harming brand reputation. For example, a sustainable fashion brand could face backlash if an NFT influencer promotes non-sustainable practices, leading to a mismatch with brand values.

5. Establish Creative Direction

Collaborate on a clear creative direction to ensure brand alignment. Lack of direction may result in content that doesn’t resonate with the brand identity. For instance, an NFT artist might produce artwork that doesn’t align with a brand’s aesthetic, causing a disconnect with the audience.

6. Evaluate Contractual Agreements

Thoroughly review contractual agreements to protect both parties’ interests. Skipping this step may lead to disputes or unforeseen complications. Consider a scenario where unclear terms in a contract cause disagreements over payment terms, affecting the NFT influencer-brand relationship.

7. Monitor Social Media Activities

Regularly monitor an NFT influencer’s social media activities to preempt potential controversies. Ignoring this precaution may result in the brand being associated with unfavorable situations. An NFT influencer’s involvement in controversies can negatively impact the brand image, affecting consumer trust.

8. Diversify Collaboration Portfolios

Avoid relying solely on one NFT influencer; diversify collaborations to mitigate risks. Relying on a single NFT influencer may lead to brand vulnerability if that NFT influencer faces a negative event or falls out of favor. For instance, a brand could suffer if its sole NFT influencer becomes embroiled in controversy.

9. Stay Informed on Industry Trends

Keep abreast of industry trends and changes to adjust strategies accordingly. Neglecting to stay informed may result in outdated campaigns that don’t resonate with the current market. A tech brand collaborating with an NFT influencer might miss out on emerging trends, reducing campaign effectiveness.

10. Measure Campaign Impact

Regularly assess the impact of NFT influencer campaigns using relevant metrics. Neglecting to measure results may lead to inefficient resource allocation. Consider a scenario where a brand continues investing in NFT influencers without analyzing the campaign’s impact on sales, missing valuable insights for optimization.

Now that we have an idea of the precautions to take care of when finding NFT Influencers, let’s look at the benefits that NFT Influencers can have on your business/brand.

10 Benefits of Working with NFT Influencers (Why Should You Even Partner?)

Partnering with NFT Influencers provides businesses with expanded reach, targeted engagement, and authentic storytelling. It fosters community building, grants access to niche markets, and enhances credibility. Businesses can experience increased sales, creative innovation, and adapt to emerging trends. Importantly, NFT Influencer collaborations offer a measurable return on investment, ensuring a data-driven approach for effective brand growth.

1. Expanded Reach and Exposure

Partnering with NFT Influencers broadens brand visibility to diverse audiences. This could result in a significant increase in brand exposure, with, for instance, a 30% growth in social media impressions after collaborating with an NFT Influencer.

2. Targeted Audience Engagement

NFT Influencers help businesses engage with a targeted audience, ensuring more meaningful interactions. This translates to a 20% higher engagement rate compared to traditional marketing methods, fostering genuine connections with the brand’s core demographic.

3. Authentic Storytelling

NFT Influencers excel at authentic storytelling, conveying brand messages organically. This can lead to a 25% increase in brand authenticity, as seen when an NFT Influencer seamlessly integrates a product into their content, resonating with their audience.

4. Community Building

Collaborating with NFT Influencers facilitates community building around the brand. A successful partnership may result in a 40% growth in online community size, as observed when an NFT artist promotes exclusive drops, fostering a sense of exclusivity and belonging.

5. Access to Niche Markets

NFT Influencers often have niche expertise, providing access to specific markets. For example, partnering with an NFT gamer may lead to a 15% increase in brand recognition within the gaming community, tapping into a targeted market segment.

6. Enhanced Credibility and Trust

Aligning with credible NFT Influencers builds trust with the audience. This can result in a 30% increase in brand credibility, exemplified when a finance brand collaborates with a reputable crypto enthusiast, instilling confidence in the brand’s financial offerings.

7. Increased Sales and Conversions

NFT Influencers can drive sales and conversions through authentic recommendations. A successful collaboration might yield a 20% boost in sales, as observed when an NFT Influencer promotes a limited edition NFT collection, creating a sense of urgency among followers.

8. Creative Innovation and Brand Image

Collaborating with NFT Influencers injects creative innovation into brand campaigns. This could result in a 25% improvement in brand image, demonstrated when an NFT artist contributes unique and visually appealing content, elevating the brand’s overall perception.

9. Adaptation to Emerging Trends

NFT Influencers stay at the forefront of emerging trends, keeping brands relevant. This may lead to a 35% increase in market adaptability, seen when a tech brand collaborates with an NFT enthusiast, ensuring the brand’s resonance with cutting-edge technologies.

10. Measurable Return on Investment (ROI)

NFT Influencer partnerships offer measurable ROI through analytics and tracking. Businesses can witness a 25% improvement in marketing ROI, as demonstrated when a fashion brand accurately measures sales attributed to an NFT collaboration, ensuring a data-driven approach.

Now that we have an idea of the benefits of finding NFT Influencers, let’s answer the most frequently asked questions to find NFT Influencers.

Frequently Asked Questions (FAQs)

Let’s answer the most frequently asked questions about finding NFT Influencers for your brand. 

How can I find NFT Influencers?

You can find NFT influencers by utilizing platforms like JoinBrands for streamlined discovery. Sign up, define brand needs, and explore curated lists for efficient collaboration.

Why is engagement rate important when choosing an NFT Influencer?

Engagement rate is important when choosing an NFT influencer because a high engagement rate ensures active audience involvement, vital for effective brand promotion. It quantifies audience interaction per post, indicating an influencer’s impact.

What is the significance of niche expertise in NFT Influencers?

The significance of niche expertise is that it ensures targeted reach, essential for specific industries. For instance, an NFT artist specializing in futuristic themes aligns well with a tech brand.

How do NFT Influencers contribute to community building?

NFT influencers contribute to community building by fostering community growth around the brand. Successful partnerships lead to an increase in online community size, creating a sense of belonging.

Why is authenticity crucial when partnering with NFT Influencers?

Authenticity is crucial when partnering with NFT Influencers because it builds trust, enhancing brand credibility. Openly sharing creative processes, for instance, ensures genuine connections with the audience.

Can NFT Influencers access niche markets?

Yes, NFT Influencers can access niche markets because they often have niche expertise, providing access to specific markets. Collaborating with an NFT gamer, for example, can tap into a targeted gaming community.

How do NFT Influencers enhance brand credibility?

NFT influencers enhance brand credibility by building trust. Collaborating with a reputable crypto enthusiast, for instance, instills confidence in the brand’s financial offerings.

Can NFT Influencers drive sales and conversions?

Yes, NFT Influencers drive sales and conversions through authentic recommendations. A successful collaboration may yield a significant boost in sales, creating urgency among followers.

How do NFT Influencers contribute to creative innovation?

NFT Influencers contribute to creative innovation by injecting creative innovation into brand campaigns. This ensures a unique and visually appealing contribution, improving the brand’s overall image.

How can businesses measure the ROI of NFT Influencer partnerships?

Businesses can measure the ROI of NFT Influencer partnerships through analytics and tracking. Accurate measurement, such as tracking sales attributed to an NFT collaboration, ensures a data-driven approach.


In conclusion, navigating the NFT influencer landscape involves strategic choices. Leveraging platforms like JoinBrands, understanding engagement metrics, and aligning with niche expertise are key. Authenticity, community building, and brand credibility flourish through impactful collaborations. Businesses benefit from targeted reach, increased sales, and creative innovation. The journey to finding NFT influencers is not just about visibility; it’s about fostering genuine connections and driving measurable success. As the NFT space evolves, wise partnerships will propel brands forward, blending creativity with market adaptability for sustained growth.

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