Social Media Marketing Manager – How to Find One for Your Brand
As businesses continue to employ digital marketing strategies, influencer marketing has emerged as a powerful tool to increase brand awareness.
That being said, it can be a daunting task to reach out to influencers and convince them to promote your product.
In this guide, we’ll provide you with everything you need to know to successfully collaborate with influencers with the help of JoinBrands.
Table of Contents
How to Find Influencers with JoinBrands (Easy Tutorial)
JoinBrands is a platform that connects brands with influencers and allows them to earn money for their original content.
If you’re a brand that wants to find the right influencers to promote your products in an organic and authentic way, JoinBrands makes it super easy to get started. Just follow these simple steps:
Step 1: Sign up with JoinBrands as a brand.
Step 2: Browse through the available influencers posted on the JoinBrands platform.
Step 3: Find influencers that align best with your brand’s values and the types of products you create.
Remember that it’s best to find influencers that would use your product in their daily lives. That would make for a more authentic influencer marketing campaign.
Step 4: Once you’ve selected an influencer, negotiate a fee with the influencer. Please note that 10% of the total cost of a brand’s request is charged to the brand.
Here’s an example:
Step 5: Discuss in detail what type of content you want the influencer to create and send them the product you want them to promote.
The Different Types of Influencers
Influencer marketing is a popular way for brands to reach their target audience and generate more business.
| With the right influencer partnership, brands can see a return on investment that far outweighs the cost of working with the influencer. |
However, it can be difficult to find the right influencer for your brand, especially with the different types of influencers available.
Nano-Influencers
These influencers have the smallest number of followers which lies between 1,000 and 10,000 followers.
| While their reach may be modest and probably narrower than other influencers, what brands lose in reach they gain in engagement rates. Nano-influencers have the highest engagement rate at 8.8 percent. |
Nano-influencers are also much more cost-effective than their higher-ups, so brands with limited resources may want to start at this level. Some nano-influencers don’t even charge brands, as they want to build their following and partnerships with brands.
Micro-Influencers
Micro-influencers usually have somewhere between 10,000 and 50,000 followers. However, brands generally consider this group to be much more effective in terms of engagement and trust.
| In fact, 82 percent of consumers are more likely to buy a product recommended by a micro-influencer. |
This may influence the amount of success a brand experiences with influencer marketing, depending on business goals.
Mid-Influencers
With audiences between 50,000 and 500,000, these influencers are not quite as well-known as their celebrity counterparts. However, they offer a wide reach and slightly more engagement than macro or mega-influencers.
| Content from mid-tier influencers is polished but not out-of-touch which lends authenticity and familiarity to each post. They are very experienced in terms of content creation and are more connected to their audience. |
When it comes to the right type of influencer for your brand, it’s important to consider your business goals and target audience.
While mega- or macro-influencers may offer a lot of exposure, they may not be the best fit for your brand if engagement is your primary goal.
Macro-Influencers
Next, we have the macro-influencers.
These influencers have between 500,000 and 1 million followers and can be:
- Celebrities
- TV personalities
- Athletes
- Thought leaders
And more.
They still offer a large reach, but at a slightly more affordable price than mega-influencers. However, as a brand, you may not see the engagement rates expected due to the follower-to-engagement ratio mentioned earlier.
Mega-Influencers
These influencers have over a million followers and are typically well-known celebrities or public figures.
| While they offer incredible reach, studies have found that engagement rates decrease as the influencer’s total follower count rises. In fact, for Instagram influencers with more than 10 million followers, the engagement rate is only 1.6 percent. |
Mega-influencers can be incredibly expensive, but they do offer brands the potential for a lot of exposure.
Why Should Brands Collaborate with Influencers in 2023?
If you want to consider influencers to create UGC for your brand, your best bet would be to go with micro-influencers. This is probably because they are affordable and have a more engaged following.
| In fact, 91% of sponsored post engagements in 2021 were with micro-influencers. You should note that the average person uses 6.6 social media platforms. So, if you plan a cross-channel campaign, you should collaborate with influencers that specialize in the channels that matter to your brand. |
In 2022, the US influencer market was worth $16.4 billion.
A study showed that 72% of Gen Z and Millennials are subscribed to a variety of influencers on social media. This makes it a potentially effective way to reach your target audience.
If you’re concerned about cost-effectiveness, you can work with micro-influencers who generate up to 60% more engagement than macro-influencers.
How to Find the Right Influencers for Your Brand
When it comes to a successful influencer marketing campaign, it’s absolutely crucial to find the right influencers. How do you make sure that you collaborate with the best influencers for your brand?
Here are some tips to keep in mind:
Look for Quality, Not Quantity
You want to avoid influencers who want to promote anything and everything under the sun. Instead, you want to look for influencers who prioritize high-quality, authentic content above all else.
Identify Influencers that Align with Your Brand’s Aesthetic
When you browse influencers to promote your brand, it’s important to consider their brand aesthetic.
Each influencer has a specific style of content that works best with their audience.
So, before you pay an influencer to promote your product, you should understand what type of content they typically create.
Brand aesthetic is an important consideration when you select an influencer to promote your product.
When you begin to work with a paid influencer, you should understand what content type they may propose and how it will align with your goal.
Here are the most common influencer content types:
Product Seeding
Product seeding is when a brand sends something to an influencer so that they will share something positive about it on social media.
It is the cheapest option if you’re a brand that’s just starting out.
Shoutouts
Shoutouts are paid brand promotions on social media. An influencer would mention your brand or products on their social media pages with whatever content type is their forte.
These can include:
- Images
- Videos
- A call to action
And more.
Sponsored Content
Sponsored content is when a brand pays an influencer to share their content.
This can either be created by you or by the influencer with the aid of an influencer brief.
If you provide the content, then it will be much more cost-effective. However, if you want the influencer to make the content for you, then you’ll have to spend more.
Takeovers
Takeovers involve a well-known influencer “taking over” a brand’s feed for a set period of time.
| For example, in an Instagram takeover, the influencer would typically appear on the brand page. They could post stories, posts, or a mix of the two. |
Brand Ambassadorships
Brand ambassadorships involve building long-term relationships with influencers, where they promote your product or service to their followers.
This can lead to a more authentic and trusted relationship with the influencer’s audience.
Check Influencer Engagement Rates
A great way to gauge an influencer’s impact is by checking their engagement rate. While follower counts can give you a general sense of an influencer’s reach, it’s the engagement metrics such as:
- Likes
- Comments
- Shares
That really tells you how connected they are to their audience.
When an influencer has a high engagement rate, it means their followers actively engage with their content which is a good sign for your campaign.
There are a few different ways through which you can measure engagement. For most campaigns, you can look at an influencer’s post comments and shares.
Keep in mind that different social media platforms offer different engagement options, so it’s important to look at a variety of metrics to get a full picture of an influencer’s audience relationship.
Conduct Influencer Analysis
You can also perform influencer analysis to find the right influencers for your brand. This would involve checking an influencer’s past posts and audience responses to see how well they align with your brand and campaign goals.
You can also use influencer mapping to compare multiple influencers and rate their effectiveness based on various metrics. This includes:
- Overall influence
- Reach
- Value-alignment
- Authority
Overall, when it comes to choosing the right influencers for your campaign, it’s important to be selective and look for influencers who align well with your brand and campaign goals.
When you focus on quality over quantity and prioritize engagement metrics, you’ll be well on your way to a successful influencer marketing campaign.
How to Collaborate with Influencers as a Brand (Step-by-Step Guide)
So, you want to reach out to some new influencers to promote your brand.
1. Provide a Concise Introduction of Your Brand’s Values
The first thing to keep in mind is that these creators may not know much about your brand or products yet. Hence, you should start with a friendly introduction. Tell them what your brand stands for and what makes your products unique and exciting.
| To get them on board with your campaign, you’ll want to explain why you think they would be a good fit for your brand. Point out what you love about their content and how it aligns with your brand values and campaign goals. |
Show them how your products would interest their audience and highlight any similarities with influencers they’ve worked with in the past.
| Ensure that you offer them something in return for collaboration with your brand. If it’s a product gifting campaign, explain that you’d like to send them some free items in exchange for some user-generated content (UGC). |
2. Specificity is Key
| Be specific about what products you’ll send and how many posts you want. If you have a budget for a flat fee or revenue sharing, let them know about that as well. |
When you invite them to join your campaign, be clear and concise about what you expect. And of course, end your message with a friendly thank you and provide some contact information for any questions they may have.
3. Include Credentials for the Influencers
Don’t forget to include links to your website and social media channels so they can do some research on your brand.
Tips to Build Strong Relationships with Influencers
Do you want to run a successful marketing campaign with your brand with the help of influencers? If so, it’s important to know the do’s and don’ts as a brand so that your campaign can be a success.
Here are some tips to keep in mind when you collaborate with influencers:
| DO share and repurpose the content that influencers create for you. Amplify the content by sharing it on all your social channels. Also, think about how you can repurpose it in other ways. For example, a video that an influencer created for your Tiktok could be repurposed for Instagram. |
| DO build relationships with influencers. Rather than collaboration with a different influencer every time, consider nurturing relationships with a few key influencers. This will help them become more authentic when they promote your brand. Plus, it will build awareness among their audience. |
| DO be present on different influencer channels. Before you reach out to an influencer, engage with their content and show your support. During collaboration, be present and active on their channels. This is important to keep the relationship going after that particular collaboration ends. |
| DON’T attempt to control everything. It’s important to remember that this is a collaboration, and you should be open to the influencer’s creativity and originality. While a detailed brief is useful, you should allow the influencer to contribute ideas and take the lead on things such as content scheduling and release details. |
| DON’T be vague when you reach out as a brand. Be clear about who you are and why you’re interested in collaboration with that particular influencer. Explain why you think they would be a good fit for your brand and what you like about their content. |
| DON’T be shy about your Key Performance Indicators (KPIs). Have a clear idea of what you want to achieve with the campaign, and be upfront about it. Let the influencer know what analytics or stats you expect to see at the end of the campaign. |
Frequently Asked Questions (FAQs)
Why should I use influencers to promote my product?
Influencers have built a loyal following on social media and can help increase:
- Brand awareness
- Drive sales
- Improve engagement with your target audience
How do I choose the right influencer for my product?
Consider your:
- Target audience
- Brand aesthetic
- Budget
when you choose an influencer.
Look for influencers who have a following that aligns with your target audience and who create content that aligns with your brand’s aesthetic.
How much should I pay influencers to promote my product?
The price of collaboration with an influencer can vary depending on their:
- Following
- Engagement
- The type of content you want them to create
You should set a budget based on your goals and negotiate with the influencer accordingly.
What type of content should I ask influencers to create?
It depends on your brand’s goals and target audience.
- Product seeding
- Shoutouts
- Competitions
- Sponsored content
- Takeovers
- Brand ambassadorship
are all common influencer content types that you can consider.
How do I ensure that the influencer’s content aligns with my brand?
Provide the influencer with an influencer brief that outlines your brand’s messaging, style, and guidelines. You can also review the content before it’s published to ensure it meets your standards.
How can I measure the success of an influencer marketing campaign?
You can measure the success of an influencer marketing campaign by tracking metrics such as:
- Engagement
- Reach
- Conversions
And more.
Use analytics tools to monitor the performance of the influencer’s content and adjust your strategy accordingly.
What are some common mistakes to avoid when working with influencers?
Some common mistakes to avoid include:
- Choosing influencers solely based on their follower count
- Not setting clear expectations or goals
- Not providing enough guidance or feedback to the influencer
Be sure to establish clear expectations and guidelines upfront and communicate with the influencer throughout the process.
Wrapping Things Up…
That’s it for our post on how to get influencers to promote your product with JoinBrands.
Identify what type of influencer would align best with your brand’s aesthetic and be clear about your objectives.
Make sure to stay in touch and give regular feedback to the influencer so that they create content that aligns with your goals.
For further queries, please leave a comment below.
