How Top TikTok Shop Creators and Brands Are Selling Millions: Influencer Marketing, Trust & Live Commerce Tactics

TikTok Shop isn’t just a social commerce experiment anymore, it’s an economic engine. In the past 30 days alone, a select group of creators and brands have proven that with the right strategy, short-form video content can drive millions in revenue. We dissected the top creators, best-performing products, viral videos, and most lucrative livestreams to answer a single question:

What are these sellers and creators doing that everyone else should be learning from?

Let’s break it down.

⭐️ 1. @iamstormisteele – The Authority in Beauty Content

• Brand: CANVAS BEAUTY
  
• Followers: 537.88K
  
• Revenue: $833.65K
  
• Content Views: 3.65M
  

Stormi Steele continues to dominate in the haircare and beauty category, showcasing how mid-tier influencers with niche authority can move major product volumes. Her content balances product education, personal storytelling, and trust-building – a winning formula for high-AOV beauty sales.

Takeaway for Brands: Partnering with creators who have deep-rooted trust in a niche (even with <1M followers) can outperform mega influencers. Product alignment is everything.

⭐️ 2. @loganwalter05 – The Viral Medic

• Brand: Dr. Melaxin Global
  
• Followers: 209.51K
  
• Revenue: $759.83K
  
• Content Views: 97.36M (!!)
  

Logan’s explosive content viewership — nearing 100 million — is a masterclass in viral health & wellness marketing. Despite a smaller follower base, his content format (educational + curiosity-piquing) fuels shares and saves, leading to high-volume product sales.

Takeaway for Affiliates & Creators: You don’t need millions of followers to generate millions in views. Smart storytelling and hooks that answer real health concerns drive trust and clicks.

⭐️ 3. @based – Wellness Meets Aesthetic

• Brand: BASED Bodywork
  
• Followers: 752.84K
  
• Revenue: $759.06K
  
• Content Views: 88.33M
  

BASED’s content blends wellness education with aesthetic visuals, making it both binge-worthy and product-focused. The creator leverages visual ASMR and soothing explanations to spotlight body care products — clearly resonating with viewers at scale.

Takeaway for Sellers: Invest in aesthetic, “watch-to-the-end” style content that showcases product usage and results. ASMR, soothing visuals, and trust-building tone can massively increase average watch time and conversion.

⭐️ 4. @ayannasabrina – K-Beauty’s Go-To Voice

• Brand: Medicube
  
• Followers: 2.59M
  
• Revenue: $733.42K
  
• Content Views: 35.56M
  

Ayanna Sabrina has carved out a strong presence in the K-Beauty and skincare scene. Her product review content and skincare journey updates provide authentic user experience — which her 2.5M+ follower base trusts.

Takeaway for Beauty Brands: Partnering with skincare creators who regularly test and share honest product experiences builds long-term loyalty. Consistency > hype.

⭐️ 5. @simplymandys – The Everyday Influencer with Big Results

• Brand: Simply Mandys
  
• Followers: 375.64K
  
• Revenue: $692.12K
  
• Content Views: 10.55M
  

Mandy proves that authenticity and relatability sell. With real-talk videos, everyday problem-solving, and approachable vibes, she makes TikTok Shop content feel like a friend’s recommendation, not an ad.

Takeaway for Affiliates & New Creators: Don’t underestimate the power of niche lifestyle content. Even mid-level content creators can generate six-figure revenue when their content feels personal and helpful.

Why Creator Strategy Matters More Than Ever

This month’s top TikTok Shop creators show us one thing loud and clear: high revenue doesn’t only follow high follower counts — it follows high impact. Whether through beauty demos, wellness education, or lifestyle relatability, these creators know how to speak their audience’s language.

If you’re a brand or affiliate looking to boost conversions, consider:

• Partnering with niche creators who drive engagement.
  
• Doubling down on educational or problem-solving content.
  
• Tracking content view-to-revenue ratio — not just followers.
  

Top TikTok Shops: Brands Turning Views Into Multi-Million Dollar Sales

While creators drive traffic and engagement, it’s the shops that convert interest into revenue. In one month, six standout brands dominated TikTok Shop, collectively generating over $29 million in revenue — all powered by strong product-market fit, strategic content, and creator partnerships.

Here’s a breakdown of the top shops and the sales strategies worth studying.

🥇 1. Tarte Cosmetics – The Beauty Powerhouse

• Revenue: $7.25M
  
• Items Sold: 287.52K
  
• Avg. Unit Price: $25.21
  

Tarte’s TikTok Shop strategy is firing on all cylinders. With a well-known brand name and high-performing creators consistently demoing their products, Tarte’s success is rooted in massive reach and seamless creator alignment. Their top sellers — like the Shape Tape concealer — benefit from both existing brand equity and viral content.

Key Insight: Even established brands can win big by leaning into TikTok-native content styles and letting creators lead the conversation.

🥈 2. Medicube US Store – Skincare With Science & Virality

• Revenue: $6.67M
  
• Items Sold: 192.54K
  
• Avg. Unit Price: $34.66
  

Medicube is dominating the premium skincare space on TikTok Shop, largely thanks to authentic creators like @ayannasabrina and others who document real skincare journeys. Their focus on dermatologist-backed claims + visual transformations makes their higher price point justified in the eyes of viewers.

Key Insight: High AOV products can perform extremely well — if you provide proof, transformation, and educational content that builds trust.

🥉 3. Goli Nutrition – Gummies That Go Viral

• Revenue: $5.66M
  
• Items Sold: 263.16K
  
• Avg. Unit Price: $21.52
  

Goli’s consistent presence across TikTok Shop suggests that wellness products with a clear, easy-to-understand benefit still resonate deeply with TikTok users. Their partnerships span across micro and macro creators who showcase benefits like sleep, energy, and digestion support — making the product feel approachable and essential.

 Key Insight: If your product solves a real-life problem with a fun format (like gummies), creators can easily turn it into snackable, sharable content.

4. Kind Patches USA – Niche Wellness with Broad Appeal

• Revenue: $3.59M
  
• Items Sold: 234.45K
  
• Avg. Unit Price: $15.33
  

Kind Patches proves there’s serious opportunity in affordable wellness products that are easy to demo. With patches addressing sleep, anxiety, and energy, they’ve tapped into a growing consumer interest in alternative wellness formats.

Key Insight: Low-barrier products (<$20) with visible use cases are perfect for TikTok — creators can show them in action within seconds.

5. Dr. Melaxin Global – Medical-Style Wellness That Works

• Revenue: $3.59M
  
• Items Sold: 111.81K
  
• Avg. Unit Price: $32.09
  

With viral creator @loganwalter05 at the helm, Dr. Melaxin Global benefits from strong medical-style content and consumer curiosity. This shop’s success is a case study in the power of a single strong creator-channel partnership driving massive brand lift and conversion.

Key Insight: If you’re a wellness brand, pairing with a creator who has authority in health/medical content can accelerate trust and sales at scale.

6. MaryRuth’s – Clean Wellness for the Family

• Revenue: $3.08M
  
• Items Sold: 86.61K
  
• Avg. Unit Price: $35.51
  

MaryRuth’s success is built on the rising demand for clean-label, family-friendly supplements. With a premium price point and loyal following, the brand’s TikTok Shop sales show how values-driven brands can thrive when backed by clear, consistent storytelling and UGC.

Key Insight: Transparency, family appeal, and simple messaging are winning combinations for wellness brands targeting millennial parents.

The Common Thread? Strategic Content + Smart Pricing

Across these top shops, we’re seeing a few consistent patterns:

• Creator-powered content is the single most reliable driver of sales.
  
• Wellness and beauty continue to lead in product categories with viral potential.
  
• Average prices between $15–35 hit the sweet spot for impulsive but confident purchases on TikTok Shop.
  

If you’re a brand or seller looking to scale:

• Focus on matching with creators who mirror your customer.
  
• Keep your product benefit clear, visual, and testable.
  
• Aim for content velocity — more content = more impressions = more conversions.
  

 The TikToks That Printed Money: Top-Performing Videos + Ads  

What does high-performing TikTok Shop content look like? From 10-second makeup demos to 50-second product hacks, this month’s top videos and ads reveal exactly what’s driving conversion — and how smart creatives are turning attention into sales.

We reviewed the top five videos that racked up over 103 million combined views and drove $1.76 million in sales during a single 30-day window. Here’s what we found:

 1. “Hurry before you’re too late” – FOMO Meets Glam

• Product: One Size Ultimate Blurring Setting Powder
  
• Item Sold: 14,565
  
• Revenue: $520.16K
  
• Views: 5.39M
  
• GPM: $96.43
  
• Ad Spend: $98.60K
  
• Ad ROAS: 3.75
  

This 10-second video is a masterclass in urgency + visual payoff. The creator wastes no time showing the product in action — quickly blurring shine and finishing a glam look — paired with high-energy text and trending audio. The result? Over half a million in revenue and top-tier return on ad spend.

Creative Insight: Short, fast-paced videos with instant transformation, urgency cues (“hurry!”), and high-trust creator delivery outperform longer, slower formats — especially in beauty.

 2. “Glass Skin Goals with Medicube” – Skincare Authority at Work

• Product: Medicube Skincare
  
• Item Sold: 4,125
  
• Revenue: $352.41K
  
• Views: 9.07M
  
• Ad Spend: $74.18K
  
• Ad ROAS: 3.26
  

This 38-second video showcases a step-by-step glass skin routine with Medicube products. It’s educational, visually satisfying, and leans into the aspirational K-beauty aesthetic that TikTok audiences love. Strong storytelling + clean visuals = high trust and conversion.

 Creative Insight: For skincare brands, “routine walkthroughs” and close-up texture shots build authority. Use clear visuals, minimal distractions, and authentic narration to make results believable.

3. “This Concealer = Espresso Shot for Your Eyes” – Relatable Hook, Powerful Visual

• Product: Concealer
  
• Item Sold: 13,393
  
• Revenue: $321.43K
  
• Views: 17.51M
  
• GPM: $18.36
  
• Ad CPA: $1.66
  
• Ad ROAS: 3.53
  

This video nails one of the most important ad tactics: relatable pain point + easy fix. The creator hooks viewers with a line about mom fatigue and under-eye circles, then demos the product with real results. It’s honest, direct, and highly sharable.

Creative Insight: Talk like your customer. Start with the problem (“dark circles”), make it visual, and show how your product solves it — fast.

 4. “Irish Curls + Dream Coat = Perfect Summer Hair” – Targeted, Trustworthy, Tactile

• Product: Color Wow Hair Dream Coat
  
• Item Sold: 11,875
  
• Revenue: $285.00K
  
• Views: 15.96M
  
• Ad Spend: $58.72K
  
• Ad ROAS: 3.88
  

In just 27 seconds, this creator builds massive trust by referencing her own Irish curls and how the product works specifically for her texture. By narrowing her message, she broadens her appeal — viewers with similar hair types see themselves in her.

 Creative Insight: Niche = powerful. Speak directly to a specific demo (curly girls, over-40 moms, etc.) and show tactile results that make people think “this product is for me.”

 5. “Powerhouse Supplement Stack” – Wellness That Scales

• Product: Goli Nutrition
  
• Item Sold: 9,829
  
• Revenue: $283.60K
  
• Views: 55.81M (!!)
  
• GPM: $5.08
  

This Goli video achieved one of the highest view counts of the period — over 55 million. It focuses on product education, benefits of stacking Goli SKUs, and a smooth visual breakdown. Despite a lower GPM, the scale of visibility drove serious returns.

Creative Insight: Supplement videos should emphasize functionality + simplicity. Highlight core benefits in a clean, upbeat tone — and optimize for shares to scale reach.

Creative Trends Driving Results Right Now

From these videos, clear patterns emerge:

1. Hook fast – Start with emotion, problem, or urgency.
   
2. Show results early – People want visuals, not just talk.
   
3. Message clarity – One benefit, one message.
   
4. Target specificity – Speak directly to who needs the product.
   
5. Trend‑inspired editing – Fast cuts, trending sounds, and dynamic visuals = more reach.

Top TikTok Shop Livestreams: Long Hours, Big Payouts 

TikTok Shop livestreams are evolving into powerful sales channels — not just for flash deals, but for community-building, storytelling, and high-converting engagement.

 If short-form videos are the bait, livestreams are the trap — and these top sellers reeled in $1.14 million in just five chaotic, high-energy streams. Here are the top 5 livestreams of the month and what made them stand out:

🥇 1. Simplymandys’ Deals for You Live

• Host: @simplymandys
  
• Date: July 11–12
  
• Duration: 12h 21m
  
• Revenue: $352.29K
  
• Views: 876.82K
  
• GPM: $401.79
  

Mandy continues her reign as one of TikTok Shop’s most reliable live sellers. Her marathon livestream focused on approachable deals, consistent engagement, and an easygoing on-camera presence. Viewers come for the deals, but stay for the vibe.

 Livestream Tip: Personality sells. Long-form lives work when the host is warm, interactive, and consistent — even better when paired with limited-time offers and call-outs to viewers.

🥈 2.  First Ever 24Hr Scent Marathon 

• Host: @oakcha
  
• Date: June 26–27
  
• Duration: 25h 4m
  
• Revenue: $216.88K
  
• Views: 416.69K
  
• GPM: $520.49
  

This scent marathon pushed boundaries — a full 24-hour livestream featuring luxury dupes, perfume education, and strong community chat. Oakcha’s focus on high-perceived-value fragrances and a “never-before-done” concept fueled excitement and sales.

 Livestream Tip: Unique concepts (like a 24-hour theme or challenge) can create buzz, increase time-on-stream, and position your brand as a leader in the niche.

🥉 3. Early Summer Mega Sale

• Host: @itatilopez_
  
• Date: June 26
  
• Duration: 8h 12m
  
• Revenue: $211.28K
  
• Views: 802.77K
  
• GPM: $263.19
  

Itati’s summer-themed sale paired strong promotional energy with a highly seasonal angle. With nearly 1 million views, this stream is proof that timely, themed lives tied to seasonal shopping moments can outperform evergreen formats.

 Livestream Tip: Align livestreams with seasonal trends (summer, back-to-school, holidays) and create bundles or discounts that make it feel like a limited-time event.

 4. HUGE SKINN LIVE w/ Dimitri

• Host: @shopbluewaters
  
• Date: June 28
  
• Duration: 10h 2m
  
• Revenue: $197.00K
  
• Views: 204.5K
  
• GPM: $963.32 (!!)
  

With the highest GPM on the list, this beauty-centric livestream focused on premium skincare. Dimitri, likely a founder or expert, delivered rich education and value that led to high conversion despite a lower view count — proving quality viewers > quantity.

 Livestream Tip: Expert-led or founder-hosted lives build trust. When paired with higher-priced products and direct answers to questions, they can yield a very high revenue per viewer.

 5. Summer Mega Sale  w/ Daniel Rene

• Host: @giftexpress
  
• Date: July 3–4
  
• Duration: 13h 28m
  
• Revenue: $162.29K
  
• Views: 164.4K
  
• GPM: $987.20 (!!)
  

Daniel Rene’s presence and strong host skills created a warm, QVC-like energy that resonated with viewers. Despite fewer views than others, the livestream drove nearly $1K per thousand impressions — a testament to salesmanship and product selection.

 Livestream Tip: Charismatic hosts with real product knowledge convert better. Focus on demo-heavy content, Q&A moments, and shopper callouts to keep conversions high.

Livestream Learnings: What’s Working Right Now

From our livestream roundup, five themes emerge that TikTok Shop sellers and affiliates should pay attention to:

1. Longer streams = more trust
   Extended durations give creators more time to build rapport and create multiple purchase moments throughout the live.
   
2. Seasonal or themed content wins
   Whether it’s a “Mega Summer Sale” or “Scent Marathon,” themed lives perform better than generic ones.
   
3. Engagement > polish
   The best lives feel unscripted and personal. Chat with viewers, respond live, and act like a trusted friend.
   
4. Niche expertise converts
   Founder or expert-led lives in beauty and wellness create authority — especially for higher-ticket items.
   
5. GPM is a powerful efficiency metric
   Don’t just chase views — track GPM (Gross Profit per Thousand Views) to assess true livestream performance.
   

How Top TikTok Shop Creators and Brands Are Selling Millions: Influencer Marketing, Trust & Live Commerce Tactics

All of this underscores one big truth: TikTok Shop isn’t just a feature — it’s becoming the engine of eCommerce growth on the platform. The data makes it clear. Whether it’s creators driving six-figure revenue with top-tier content, brands scaling through creator-powered campaigns, or viral videos turning into instant bestsellers, TikTok Shop is where discovery and conversion now happen in real time.

But if regular shoppable posts are the starting line, TikTok Shop Live is the real performance stage.

TikTok Shop Live adds a whole new layer of engagement — letting brands and creators sell through entertainment, conversation, and connection. Instead of hoping someone clicks “Add to Cart” after watching a 10-second video, TikTok Shop Live lets viewers shop right from the livestream, in the moment of excitement and interest. The trust-building that happens in live Q&As, product demos, and authentic creator energy? That’s gold.

And the best part is JoinBrands now makes it simple to launch TikTok Shop Live campaigns.

Through our intuitive influencer marketing platform, brands can:

• Find creators who match their voice, niche, and goals
  
• Pre-approve livestreams before they go live (you stay in control)
  
• Run campaigns at scale, with micro and macro influencers hosting 30+ minute live sessions
  
• Convert in real-time, thanks to TikTok’s built-in Shop integration
  

The result? Higher engagement. Deeper trust. More sales. It’s influencer marketing that actually performs — not just on paper, but at the checkout.

So whether you’re a brand looking to stand out, or a creator ready to turn your influence into income, JoinBrands is the marketplace where TikTok Shop Live campaigns start and scale.

Ready to get in front of buyers while they’re watching and shopping in real time?
Join the TikTok Shop Live movement — only on JoinBrands.