Nov 28, 2023

Find Influencers Social Media – Complete Guide, Tips, FAQs & More

Find Influencers Social Media

Social media is a variety of technologies that facilitate the sharing of ideas and information among their users. It features user-generated content and engagement via likes, shares, comments, and discussion. More than 4.7 billion people use social media, equal to roughly 60% of the world’s population. 

JoinBrands streamlines influencer discovery, offering transparency in metrics for effective campaigns. Authentic influencers enhance brand credibility, fostering genuine audience engagement. Cost-effective collaborations ensure optimal ROI for brand owners.

In this article, you will unlock the best methods for finding social media influencers, explore a comprehensive 9-step social media influencer marketing guide, understand the key qualities that make a good social media influencer, take necessary precautions while collaborating, and discover the significant benefits of partnering with influencers.

Now, let’s answer the main query: How to Find Influencers on Social Media.

Find Influencers Social Media

Table of Contents

What is a Social Media Influencer?

Social media influencers are individuals who have built a reputation for their knowledge and expertise on a specific topic. They make regular posts about that topic on their preferred social media channels and generate large followings of enthusiastic, engaged people who pay close attention to their views. 

Social media influencers can help brand owners who are looking to promote/sell their products/brand by increasing awareness, building credibility, boosting sales, and elevating their brand profiles. They can also help businesses reach new audiences, increase their social media following, and drive traffic to their website. By partnering with social media influencers, businesses can benefit from the influencer’s expertise and knowledge of their niche, which can help them create more effective marketing campaigns. 

Here are the 4 types of social media influencers that can help your brand grow:

  1. Social Media Micro-influencers: These influencers have between 1,000 and 100,000 followers and are best suited for small businesses with a limited marketing budget.
  2. Social Media Macro-influencers: These influencers have between 100,000 and 1 million followers and are best suited for businesses looking to increase their brand awareness.
  3. Social Media Celebrity influencers: These influencers have more than 1 million followers and are best suited for businesses looking to reach a large audience.
  4. Social Media Nano-influencers: These influencers have between 1 and 1,000 followers and are best suited for businesses looking to target a specific niche.

Now, we will discuss how to find these types of social media influencers (best method with JoinBrands shared) along with a few other methods.

6 Methods to Find Social Media Influencers

In this section, we will discuss some methods to find social media influencers. We will include the overview, tools used and step by step procedure so you can promote your brand or sell products effectively through influencer marketing. 

Let’s review 6 methods in detail. 

Method 1: Finding Social Media Influencers with JoinBrands (Best & Most Recommended) 

JoinBrands offers an efficient process for brands to collaborate with social media influencers. 

Here are the 6 steps to find social media influencers using JoinBrands:

  1. Sign Up on JoinBrands: Register as a brand.
  2. Start a Campaign: Choose between “UGC Images: Content Only” for social media images or “UGC Videos: Content Only” for social media videos.
  3. Add Product Information: Include details like type, name, price, industry, and an external link, along with an image for social media.
  4. Choose Delivery Option: Decide between reimbursement or direct delivery to social media influencers.
  5. Customize Creator Demographics: Select specific social media influencer demographics like gender, age, and ethnicity.
  6. Review and Create Your Campaign: Finalize your choices and launch the social media campaign.

The significance of this method lies in its customization capabilities, enabling brand owners to precisely target the types of influencers that align best with their brand’s image and audience.

In order to have a step by step (image based guide) to find influencers on JoinBrands, click here

Now we will look at the next item on the list, finding YouTube influencers on other influencer marketing platforms.

Method 2: Platform Search – Discovering Social Media Influencers through Platform Features

Explore social media platforms directly using search functionalities to identify potential influencers.

Here are the 3 steps to find social media influencers using platform search:

  1. Navigate to the search bar on the chosen social media platform.
  2. Enter relevant keywords related to your brand or industry.
  3. Explore profiles, hashtags, and content to identify potential influencers.

Platform search is crucial for brand owners seeking influencers as it provides a direct and immediate way to discover individuals with influence on social media.

Now, let’s delve into the next method: Influencer Marketing Tools.

Method 3: Influencer Marketing Tools – Streamlining Influencer Discovery with Dedicated Tools

Leverage specialized tools such as AspireIQ or Hootsuite to enhance and streamline the influencer discovery process.

Here are the 3 steps to find social media influencers using Influencer Marketing Tools:

  1. Choose a reputable influencer marketing tool.
  2. Utilize search filters to specify criteria like niche, audience demographics, and engagement rates.
  3. Review influencer profiles and performance metrics provided by the tool.

Influencer marketing tools offer efficiency and precision, enabling brand owners to navigate the vast influencer landscape with ease.

Next, let’s explore the power of Hashtag Research in finding social media influencers.

Method 4: Hashtag Research – Identifying Social Media Influencers through Trending Tags

Conduct thorough hashtag research to pinpoint influencers associated with popular and relevant industry hashtags.

Here are the 3 steps to find social media influencers using Hashtag Research:

  1. Identify trending and niche-specific hashtags.
  2. Explore content associated with these hashtags.
  3. Identify influencers whose content aligns with your brand or industry.

Hashtag research is a dynamic method, offering a curated approach to finding influencers actively engaged in trending conversations.

Now, let’s proceed to Method 5: Content Aggregator Platforms.

Method 5: Content Aggregator Platforms – Discovering Influencers via Curated Content Hubs

Utilize content aggregator platforms to discover influencers sharing content aligned with your brand.

Here are the 3 steps to find social media influencers using Content Aggregator Platforms:

  1. Select a content aggregator platform relevant to your industry.
  2. Explore curated content and identify influencers.
  3. Analyze engagement and follower metrics on the platform.

Content aggregator platforms provide a centralized space for brand owners to identify influencers aligned with specific content themes.

Moving on to Method 6: Industry Events and Collaborations.

Method 6: Industry Events and Collaborations – Building Authentic Partnerships at Events

Attend industry events and collaborate with influencers present in your niche for authentic partnerships.

Here are the 3 steps to find social media influencers through Industry Events and Collaborations:

  1. Participate in relevant industry events.
  2. Network with influencers during these events.
  3. Identify potential collaborators and explore partnership opportunities.

Industry events offer a unique opportunity for brand owners to establish genuine connections with influencers, fostering authentic collaborations.

These methods collectively empower brand owners to navigate the diverse landscape of social media influencers effectively.

The Complete Social Media Influencer Marketing Guide (9 Easy Steps)

When searching for the perfect social media influencer, consider the following key characteristics to ensure a seamless fit with your brand:

1. Target Audience

Identify social media influencers whose followers align with your target demographic. Analyze a social media influencer’s audience demographics to ensure your brand message reaches those who are genuinely interested in your products or services.

2. Engagement Rate

Prioritize social media influencers with a high engagement rate. Look beyond follower count to assess likes, comments, and shares relative to the audience size. This indicates a social media influencer’s ability to captivate and resonate with their audience.

3. Content Quality

Evaluate the quality of a social media influencer’s content. High-quality visuals, compelling captions, and consistent themes contribute to a positive brand association. Look for social media influencers who can create content that seamlessly integrates with your brand aesthetic.

4. Relevance

Choose social media influencers whose content is relevant to your industry or niche. A natural alignment ensures that the social media influencer’s audience is already interested in topics related to your brand, increasing the likelihood of genuine interest and engagement.

5. Values

Ensure that a social media influencer’s values align with your brand’s values. Collaborating with social media influencers who share similar principles enhances authenticity, creating a more meaningful connection with the audience.

6. Authenticity

Prioritize social media influencers who demonstrate authenticity in their content and collaborations. Genuine recommendations and personal experiences resonate with audiences, contributing to a more trustworthy and effective social media influencer partnership.

7. Frequency

Consider a social media influencer’s posting frequency. Social media Influencers who maintain a consistent posting schedule often have a more engaged audience. Regular content keeps the audience interested and involved, ensuring your brand receives ongoing visibility.

8. Reliability

Choose social media influencers known for their reliability and professionalism. Evaluate their track record, responsiveness, and adherence to deadlines. A reliable social media influencer contributes to a smooth collaboration and campaign execution.

9. Audience Quality

Assess the overall quality of a social media influencer’s audience. Look for genuine interactions, meaningful conversations, and a community that actively engages with the social media influencer’s content. A quality audience enhances the impact of your brand message.

Now that we understand the process of conducting an influencer marketing campaign on YouTube, let’s explore the qualities that define a good social media influencer.

What makes a Good Social Media Influencer? (5 Things to Consider to Find the Right Social Media Influencer)

By partnering with social media influencers who possess these qualities, your brand can benefit from increased awareness, credibility, sales, and elevated brand profiles. Social media influencers can also help businesses reach new audiences, increase their social media following, and drive traffic to their website. 

By building relationships with social media influencers, businesses can benefit from the influencer’s expertise and knowledge of their niche, which can help them create more effective marketing campaigns.

1. Authenticity

Authenticity is a key factor in social media influencer marketing. Social media Influencers who are authentic and genuine are more likely to gain the trust of their followers. This can help your brand build credibility and increase sales.

2. Relevance

Relevance is another important factor to consider when choosing a social media influencer. Social media Influencers who are relevant to your brand and niche are more likely to attract the right audience. This can help your brand reach new audiences and increase its social media following.

3. Engagement

Engagement is a measure of how active and engaged a social media influencer’s audience is. Social media Influencers who have a high engagement rate are more likely to have an active and engaged audience. This can help your brand build a relationship with its audience and increase its social media following.

4. Professionalism

Professionalism is important when working with social media influencers. Social media influencers who are professional and easy to work with are more likely to create a positive experience for your brand. This can help your brand build a relationship with its audience and increase its social media following.

5. Passion

Passion is another important factor to consider when choosing a social media influencer. Social media influencers who are passionate about their niche are more likely to create engaging content that resonates with their audience. This can help your brand build a relationship with its audience and increase its social media following.

Now that we know what makes a good social media influencer, let’s explore necessary precautions while working with them.

Find Influencers Social Media

4 Things to Take Care of While Working with Social Media Influencers  (Necessary Precautions) 

When working with a social media Influencer, necessary precautions include implementing a robust content approval process, ensuring legal clarity, verifying follower authenticity, and clearly defining performance metrics. These steps mitigate risks and ensure a successful, impactful partnership with influencers.

1. Content Approval Process

Implement a robust content approval process to ensure that social media influencer-created content aligns with your brand’s values and messaging. This precaution is crucial in maintaining brand consistency and avoiding the dissemination of content that may be inappropriate or misaligned with your brand’s image. Failure to follow a content approval process could result in the promotion of material that contradicts your brand’s messaging, potentially harming its reputation. For example, a beauty brand collaborating with a social media influencer who shares content showcasing products in a way that deviates from the brand’s approved image.

2. Legal Clarity

Establish comprehensive legal agreements with social media influencers to define the terms and conditions of collaboration. This precaution is essential to mitigate the risks of legal disputes and safeguard the interests of your brand. Lack of legal clarity may expose your business to potential legal challenges, affecting your brand’s reputation and financial well-being. In a hypothetical scenario, a fitness influencer sharing health advice without proper legal disclaimers could lead to legal repercussions for the partnering brand.

3. Follower Authenticity Verification

Verify the authenticity of a social media influencer’s follower base through careful analysis and due diligence. This precaution helps ensure that social media influencers have a genuine and engaged audience, preventing collaboration with those who use fake or purchased followers. Neglecting this verification may result in partnerships with influencers who artificially inflate their follower count, leading to ineffective campaigns and potential damage to your brand’s credibility. For instance, a fashion brand partnering with an influencer whose high follower count is mainly composed of purchased or fake accounts.

4. Clear Performance Metrics

Clearly define performance metrics for social media influencer marketing campaigns to evaluate the success and impact of collaborations. This precaution allows for the measurement of campaign effectiveness and ensures accountability on the part of the social media influencer. Without clear performance metrics, brands may struggle to assess the return on investment (ROI) of their social media influencer marketing efforts, leading to uncertainty about the campaign’s success. An example could be a social media influencer marketing campaign lacking specific metrics, making it challenging for a brand to gauge the success or areas of improvement for future collaborations.

Now that we have an idea of the precautions to take care of when working with social media influencers, let’s explore the benefits that social media influencers can have on your business/brand.

3 Benefits of Working with Social Media Influencers (Why Should You Even Partner?)

Partnering with a social media Influencer offers your brand with enhanced brand visibility, authentic audience trust, and targeted audience engagement. Here are these benefits in more detail:

1. Enhanced Brand Visibility

Partnering with social media influencers amplifies your brand’s visibility, exposing it to a broader audience within the social media influencer’s follower base. This increased exposure can translate into heightened brand awareness and expanded reach, fostering potential customer acquisition. 

For instance, a skincare brand collaborating with a beauty influencer may see its products showcased to hundreds of thousands of engaged followers, generating brand recognition.

2. Authentic Audience Trust

Social media influencers bring a level of authenticity and trust with their audience, providing a valuable avenue for brands to establish genuine connections. Leveraging a social media influencer’s credibility can lead to enhanced brand trust among consumers, as their recommendations are often perceived as more authentic and reliable. 

For example, a fitness brand collaborating with an influencer known for honest reviews gains the trust of the influencer’s fitness-focused audience.

3. Targeted Audience Engagement

By carefully selecting social media influencers aligned with your brand’s niche, you ensure your message reaches a more targeted and receptive audience. This targeted approach enhances engagement metrics, as the influencer’s followers are more likely to have a genuine interest in your products or services. 

For instance, an outdoor gear brand collaborating with influencers specializing in adventure and exploration reaches an audience passionate about outdoor activities, resulting in higher engagement and potential conversions.

Now that we have an idea of the benefits of finding social media influencers, let’s answer the most frequently asked questions to find the right influencers for your brand.

Frequently Asked Questions (FAQs)

What is influencer marketing?

Influencer marketing is a strategy where brands collaborate with individuals (influencers) with a significant online presence to promote their products or services. It leverages the influencer’s credibility and reach to tap into their engaged audience for brand promotion.

Is micro-influencer marketing effective for small businesses?

Yes, micro-influencer marketing is often effective for small businesses. Micro-influencers have smaller, niche-specific audiences, leading to higher engagement and authenticity. This can result in increased brand awareness and trust among a targeted customer base.

How does influencer marketing differ from content marketing?

Influencer marketing differs from content marketing in its approach. While content marketing focuses on creating and distributing valuable content directly from the brand, influencer marketing involves collaborating with individuals who already have a significant following. Influencers create content that integrates the brand message within their personal context, leveraging their authenticity and connection with their audience to drive engagement and trust.

What are the types of influencers based on follower count?

The 5 types of influencers based on follower count are: 

  1. Mega-influencers (1 million+ followers)
  2. Macro-influencers (100,000 – 1 million followers)
  3. Mid-tier influencers (50,000 – 100,000 followers)
  4. Micro-influencers (10,000 – 50,000 followers)
  5. Nano-influencers (1,000 – 10,000 followers)

These categories help brands choose influencers based on their goals, target audience, and budget.

Are there tools or platforms to streamline the process of finding influencers?

Yes, influencer marketing platforms like JoinBrands provide comprehensive databases, analytics, and collaboration tools, simplifying the process of identifying, connecting, and managing influencer relationships.

How can I approach influencers for collaboration?

You can approach influencers for collaboration by crafting personalized and concise outreach messages, clearly communicating your brand’s values, the collaboration’s benefits, and what makes your brand unique and establishing a genuine connection fosters successful partnerships.

What metrics should I track to measure the success of influencer collaborations?

The metrics you should track to measure the success of influencer collaborations include key performance indicators (KPIs) such as reach, engagement, conversion rates, and brand sentiment. Analyzing these metrics provides insights into the effectiveness of your influencer marketing campaigns.

How can I ensure the authenticity of an influencer’s follower base?

You can ensure the authenticity of an influencer’s follower base by scrutinizing an influencer’s engagement-to-follower ratio and looking for consistent engagement patterns. Additionally, consider using third-party tools to identify fake followers and ensure the authenticity of their audience.

Is it essential to have a formal agreement when collaborating with influencers?

Yes, it is essential to have a formal agreement when collaborating with influencers. A clear and comprehensive contract outlines expectations, deliverables, compensation, and other terms, minimizing misunderstandings. A formal agreement provides legal protection for both parties and serves as a reference point throughout the influencer collaboration, ensuring a transparent and mutually beneficial relationship.

Can micro-influencers be as effective as macro-influencers for brand promotions?

Yes, micro-influencers can be as effective as macro-influencers for brand promotions. Reaching niche audiences, micro-influencers often have higher engagement rates and authentic connections with their followers. Leveraging multiple micro-influencers allows for broader reach and increased credibility. Effectiveness depends on aligning influencer choice with campaign goals, emphasizing authenticity, and maximizing the potential of diverse voices in niche markets.

Should I focus on influencers with the highest follower count?

No, focusing solely on influencers with the highest follower count may not always be the best strategy. Instead, prioritize influencers whose audience aligns with your target demographic and brand values. Micro-influencers with engaged, niche followings often deliver more authentic and impactful results. Quality engagement and relevance are key factors for successful influencer collaborations, sometimes more so than sheer follower numbers.

How do I adapt my influencer strategy to different social media platforms?

To adapt your influencer strategy to different social media platforms, tailor your approach based on each platform’s unique features and audience behaviors. Understand the content formats preferred on platforms like Instagram, TikTok, or Twitter. Collaborate with influencers who excel on specific platforms and encourage content that resonates with the platform’s user culture. Adapting strategies ensures your influencer campaigns align with the dynamics of each social media channel, optimizing engagement and impact.


In conclusion, navigating the dynamic landscape of social media influencers demands a strategic approach. Identifying influencers based on attributes like follower demographics, engagement, and authenticity is vital. 

This article has underscored the importance of aligning with influencers who resonate with your brand values for a successful influencer marketing campaign. As brands seek to maximize their online impact, the key lies in the thoughtful selection of influencers whose influence aligns seamlessly with their messaging and goals.

Ready for a JoinBrands demo?

If you are a brand owner, agency, or seller, we are happy to give you a full demo!

Book a demo

Related articles