Nov 05, 2023

Find Snapchat Influencers – A-Z Guide, Criteria, Precautions, Pros, FAQs

Find Snapchat Influencers

Snapchat is a multimedia messaging app where users share photos and videos that disappear after viewing. As of Q3 2022, Snapchat had 363 million daily active users. For brand owners, Snapchat provides a unique avenue for engaging audiences through ephemeral content, fostering brand awareness, and driving product promotions.

You can boost your brand visibility with JoinBrands which allows you to seamlessly collaborate with Snapchat influencers. Not only that but you are also able to drive sales and have authentic engagement with your target audience. 

This article guides us through finding Snapchat influencers using JoinBrands in 6 steps, as well as 3 other methods. Along with that, we have a 9 step Snapchat influencer marketing guide. It also highlights 5 key traits of a good Snapchat influencer, outlines 5 precautions when collaborating, and discusses 5 benefits of such partnerships. FAQs and a conclusion offer additional insights.

Now we will answer: How to Find Snapchat Influencers. 

Find Snapchat Influencers

Table of Contents

What is a Snapchat Influencer? 

Snapchat Influencers are influential content creators on the Snapchat platform, engaging users through creative multimedia. They exhibit authenticity, creativity, and a strong follower base. Types include Storytellers, AR Creators, Event Promoters, etc. Harness their influence to enhance brand visibility, drive engagement, foster brand loyalty, and elevate product reach, ensuring optimal marketing impact. 

Here are the three types of Snapchat influencers that can help your brand grow:

  1. Snapchat Storytellers: Craft compelling narratives using multimedia, suitable for brand storytelling.
  2. Snapchat AR Creators: Innovate with Augmented Reality, ideal for tech-savvy brands seeking interactive promotions.
  3. Snapchat Event Promoters: Drive attendance and engagement for events, catering to brands hosting promotions or gatherings.

Now, we will discuss how to find these types of Snapchat influencers, including the best method with JoinBrands and other effective approaches.

6 Methods to Find Snapchat Influencers

In this section, we will discuss some of the other methods to find Snapchat influencers. We will include the overview, tools used and step by step procedure so you can promote your brand or sell products effectively through influencer marketing. 

Let’s review 6 methods in detail. 

Method 1: Finding Snapchat Influencers with JoinBrands (Best & Most Recommended) 

JoinBrands offers an efficient process for finding Snapchat influencers, catering specifically to brand needs. This platform allows brands to collaborate with Snapchat influencers to boost their brand relevance and audience engagement. 

Here are the 6 steps to find Snapchat influencers using JoinBrands:

  1. Sign Up on JoinBrands: Register as a brand.
  2. Start a Campaign: Choose between ‘UGC Images: Content Only’ for Snapchat images or ‘UGC Videos: Content Only’ for Snapchat videos.
  3. Add Product Information: Include details like type, name, price, industry, and an external link, along with an image for Snapchat.
  4. Choose Delivery Option: Decide between reimbursement or direct delivery to Snapchat influencers.
  5. Customize Creator Demographics: Select specific Snapchat influencer demographics like gender, age, and ethnicity.
  6. Review and Create Your Campaign: Finalize your choices and launch the Snapchat campaign.

The significance of this method lies in its customization capabilities, enabling brand owners to precisely target the types of Snapchat influencers that align best with their brand’s image and audience.

In order to have a step by step (image based guide) to find Snapchat influencers on JoinBrands, click here

Now we will look at the next item on the list, finding Snapchat influencers on other influencer marketing platforms.

Method 2: Story Search on Snapchat

A practical approach is to directly search for Snapchat influencers through Snapchat’s Story Search. It allows you to discover creators actively sharing content aligned with your brand.

Here are the 4 steps to find Snapchat influencers using Story Search:

  1. Open Snapchat and navigate to the search bar.
  2. Enter relevant keywords or hashtags related to your brand.
  3. Explore Stories to identify potential Snapchat influencers.
  4. Observe engagement metrics like views and replies.

This method is vital for brand owners seeking real-time and authentic influencers on Snapchat. Now, let’s explore the next method in our list.

Method 3: Snapchat Discover Page

Utilize Snapchat’s Discover Page to identify influencers producing popular content. This method taps into curated and trending Stories, helping you discover Snapchat influencers with a substantial audience.

Here are the steps to find Snapchat influencers through the Discover Page:

  1. Open Snapchat and go to the Discover Page.
  2. Explore featured Stories and content categories.
  3. Identify Snapchat influencers generating engaging content.
  4. Analyze metrics like Story views and follower count.

This method is significant for brand owners seeking Snapchat influencers with proven appeal to Snapchat’s wider audience.

Now, let’s delve into the next method.

Method 4: Collaborative Shoutouts

Engage in collaborative shoutouts with existing Snapchat influencers to expand your brand reach. This method involves partnering with Snapchat influencers to create mutually beneficial content.

Here are the steps for collaborative shoutouts:

  1. Identify Snapchat influencers relevant to your brand.
  2. Approach Snapchat influencers for collaboration.
  3. Plan and create content together.
  4. Share cross-promotional shoutouts.

This method fosters a symbiotic relationship between your brand and Snapchat influencers, enhancing visibility and audience engagement.

Method 5: Snapchat Influencer Platforms

Leverage specialized influencer platforms designed for Snapchat. These platforms streamline the process of finding, connecting, and collaborating with Snapchat influencers.

Here are the steps to use Snapchat influencer platforms:

  1. Sign up on Snapchat-focused influencer platforms.
  2. Browse and search for Snapchat influencers based on criteria.
  3. Connect with Snapchat influencers for potential collaborations.
  4. Review platform-provided analytics.

This method is efficient for brand owners looking for a centralized platform to discover and connect with Snapchat influencers.

Method 6: Audience Polls and Engagement Metrics

Engage with Snapchat influencers’ audience through polls and analyze engagement metrics. This method provides insights into the influencer’s audience demographics and engagement levels.

Here are the steps for utilizing audience polls and engagement metrics:

  1. Collaborate with Snapchat influencers to create polls.
  2. Analyze poll responses for audience insights.
  3. Review Story engagement metrics.
  4. Identify audience demographics and interests.

This method is crucial for brand owners aiming to understand and connect with the influencer’s audience effectively.

Now, let’s proceed to explore the significance of these methods for brand owners in finding Snapchat influencers.

The Complete Snapchat Influencer Marketing Guide (5 Easy Steps)

To effectively find Snapchat influencers, brands must meticulously identify their target audience, define clear goals, explore niche influencers, assess engagement metrics, and engage in meaningful conversations. This strategic approach ensures authentic collaborations tailored to brand values and audience preferences, fostering successful influencer marketing campaigns on Snapchat.

1. Identify Target Audience

Determine the specific demographic and interests of Snapchat influencers that align with your brand’s values and products. Execute this by analyzing data from your existing customer base and conducting market research. For example, a beauty brand might identify a target audience of young adults interested in cruelty-free and vegan products.

2. Define Brand Goals

Clearly outline the objectives you aim to achieve through Snapchat influencer collaborations. Specify whether you’re focusing on increasing brand awareness, promoting a particular product, or fostering community engagement. For instance, a tech brand might set a goal to increase product awareness among gadget enthusiasts.

3. Explore Influencer Niches

Investigate Snapchat influencers who align with your brand’s specific niche. If you’re a fitness brand, you may seek Snapchat influencers specializing in health and wellness, creating content related to workouts, nutrition, and an active lifestyle.

4. Evaluate Engagement Metrics

Scrutinize Snapchat influencers’ engagement metrics, such as Story views, audience interaction, and follower growth. This analysis helps you gauge a Snapchat influencer’s impact and authenticity, ensuring they have an engaged and responsive audience. An eco-friendly lifestyle brand might prioritize Snapchat influencers with high engagement to amplify their message about sustainable living.

5. Engage in Conversations

Initiate meaningful conversations with potential Snapchat influencers to assess alignment, communication style, and collaboration potential. For example, a luxury fashion brand may engage with Snapchat influencers who resonate with their sophisticated aesthetic and have a track record of successful collaborations.

Now that we understand the Snapchat influencer discovery process, let’s explore the qualities that make a Snapchat influencer effective for brand partnerships.

What makes a Good Snapchat Influencer? (5 Things to Consider to Find the Right Snapchat Influencer)

Choosing a Snapchat influencer involves assessing critical criteria. Focus on engagement rate, ensuring active audience participation. Authenticity is vital; influencers like @RealLifestyleVibes foster genuine connections, enhancing brand trust. Content relevance, matched with the brand, is crucial; @ChicBeautySnaps excels in aligning content with beauty brands. Evaluate follower demographics; @BeautyDemographics attracts a youthful audience, ideal for targeted campaigns. Lastly, consider an influencer’s consistent posting schedule, like @ReliableSnapper, ensuring reliable brand visibility for strategic partnerships.

1. Engagement Rate

The engagement rate measures the interaction level of a Snapchat influencer’s audience, vital for assessing audience involvement. A 10% engagement rate indicates that for every 100 followers, 10 engage actively. This is crucial as a highly engaged audience increases the likelihood of effective brand communication. For instance, a beauty brand aiming for authentic audience interaction would benefit more from a Snapchat influencer like @BeautyInAction with a 12% engagement rate compared to a Snapchat influencer with a lower engagement rate, like @GlamourPics with only 3%.

2. Audience Authenticity

Authenticity reflects how genuine a Snapchat influencer’s connection is with their audience. An authentic connection ensures that the Snapchat influencer’s recommendations are trusted. If a Snapchat influencer, like @RealLifestyleVibes, maintains authenticity by integrating products seamlessly into daily life, followers are more likely to trust and follow suit. However, a Snapchat influencer like @SuperFakes with scripted promotions and an evident lack of personal connection can compromise the authenticity of brand promotions.

3. Content Relevance

Relevance measures how well a Snapchat influencer’s content aligns with your brand. A makeup brand seeking a Snapchat influencer would benefit from partnering with a Snapchat influencer like @ChicBeautySnaps, known for creating relevant, high-quality makeup content. On the contrary, associating with a Snapchat influencer like @MismatchedSnaps, whose content diverges from beauty-related topics, may lead to a misalignment of brand messaging.

4. Follower Demographics

Understanding the demographics of a Snapchat influencer’s followers is crucial for targeting the right audience. If a Snapchat influencer, like @BeautyDemographics, has a predominantly young female audience interested in skincare, a skincare brand focusing on youth would find this alignment beneficial. Conversely, a Snapchat influencer like @GeneralSnaps with an undefined and varied audience may not provide the targeted reach necessary for specific brand objectives.

5. Consistent Posting Schedule

Consistency in posting schedules establishes reliability and keeps a Snapchat influencer’s audience engaged. A Snapchat influencer, like @ReliableSnapper, who consistently posts beauty-related content every Monday and Thursday, ensures a steady flow of audience interaction. In contrast, a Snapchat influencer with irregular posting patterns, such as @RandomSnaps, may struggle to maintain a dedicated audience and may not serve as an ideal partner for a brand seeking steady visibility.

Find Snapchat Influencers

5 Things to Take Care of While Working with Snapchat Influencers  (Necessary Precautions) 

Partnering with Snapchat influencers demands meticulous content review, emphasizing 90% alignment for credibility. Engage Snapchat influencers with genuine audience interactions, aiming for a 15% engagement rate to secure real connections. Prioritize Snapchat influencers whose demographics align 90% with your target audience for optimal relevance. Opt for consistent posters to maintain audience interest and ensure contractual clarity with Snapchat influencers to prevent disputes and protect brand integrity.

1. Content Review

Before partnering with a Snapchat influencer, it’s crucial to thoroughly review their content to ensure it aligns with your brand values. Specifically, aim for a 90% alignment to maintain brand credibility. Authenticity is paramount for consumer trust, and misaligned content can lead to perceived inauthenticity, potentially damaging brand credibility and customer trust. For instance, selecting a Snapchat influencer like @AuthenticSnapStar, whose content aligns with your beauty brand’s values, ensures credibility and loyalty within a health-conscious consumer niche.

2. Engagement Evaluation

Engage in a comprehensive analysis of a Snapchat influencer’s audience interaction metrics, emphasizing the importance of genuine engagement for a trusted partnership. Genuine engagement indicates a Snapchat influencer’s ability to connect authentically with their audience, ensuring the brand’s message resonates effectively. Relying on inflated engagement figures may lead to misinformed partnerships, diminishing the impact of marketing efforts. Opting for Snapchat influencers like @EngageSnapQueen, with a 15% engagement rate, ensures real audience connection, translating to heightened brand awareness and consumer loyalty, especially in the beauty niche.

3. Audience Demographics

Scrutinize a Snapchat influencer’s follower demographics to ensure they align with your brand’s target audience, aiming for a 90% match for optimal brand relevance. A well-aligned demographic ensures that the Snapchat influencer’s followers are potential customers, maximizing the impact of promotional efforts. Misaligned demographics may lead to ineffective marketing, resulting in lower conversion rates and wasted resources. For instance, @YouthfulBeautySnaps showcases a young, beauty-focused audience, maximizing the reach and impact of the brand’s message in the beauty niche.

4. Consistent Posting

Prioritize Snapchat influencers with a reliable posting schedule, emphasizing the importance of consistency in maintaining audience interest. Consistent posting establishes expectations, keeping the audience engaged and anticipating regular content. Irregular posting can lead to a decrease in audience interest, potentially affecting the effectiveness of marketing campaigns. For example, @ReliableSnapper, with a consistent posting calendar, maintains steady follower interest, ensuring continuous exposure for a beauty brand.

5. Contractual Clarity

Clearly define terms in collaboration agreements to avoid misunderstandings, ensuring transparency in Snapchat influencer partnerships. Transparent agreements prevent potential disputes and ensure a smooth collaboration process. Ambiguous terms can lead to disputes, harming brand reputation and disrupting marketing efforts. Collaborating with Snapchat influencers like @LegalSnaps, who emphasizes clear contractual terms, fosters a positive collaboration that protects the brand’s interests, particularly in the beauty niche.

5 Benefits of Working with Snapchat Influencers (Why Should You Even Partner?)

Partnering with Snapchat influencers offers direct access to 300 million monthly active users, providing extensive brand exposure. Achieving a 5% engagement rate ensures authentic audience interaction and increased brand loyalty. For a business, this translates to enhanced visibility and an average 3x growth in customer acquisition. For instance, a beauty brand collaborating with a Snapchat influencer may witness a 20% boost in sales within a month, showcasing the platform’s marketing efficacy.

1. Direct Access to 300 Million Monthly Active Users

Gaining exposure to a massive audience of 300 million monthly active users on Snapchat provides your brand with a unique opportunity for extensive visibility. This enhanced visibility translates into a broader reach for your brand, potentially connecting with millions of users who might become your customers. For instance, a fashion brand collaborating with a Snapchat influencer reached 2 million potential customers, resulting in a 15% increase in online sales.

2. 5% Engagement Rate for Authentic Interaction

A 5% engagement rate on Snapchat signifies authentic interaction, as users are actively participating in content and discussions. This genuine engagement fosters brand loyalty and establishes a more meaningful connection with your target audience. An example includes a tech brand partnering with a Snapchat influencer, achieving a 7% engagement rate, showcasing authentic conversations and trust-building.

3. 3x Growth in Customer Acquisition

Partnering with Snapchat influencers can lead to a substantial increase in acquiring new customers, potentially tripling your customer acquisition rate. This growth in customer acquisition contributes to the expansion of your customer base and an increased market share. For instance, a fitness brand collaborating with a Snapchat influencer experienced a threefold increase in new customer sign-ups, contributing significantly to business expansion.

4. Enhanced Visibility

Snapchat collaborations contribute to increased brand visibility, ensuring your brand remains in the minds of your target audience. This heightened visibility results in improved brand recall and recognition, setting your brand apart in a crowded market. A food brand collaborating with a Snapchat influencer, for instance, witnessed a 25% increase in brand mentions, elevating its visibility in the market.

5. 20% Boost in Sales within a Month

Partnering with Snapchat influencers can lead to a substantial increase in sales revenue, with some businesses experiencing a remarkable 20% boost within a month. This increased profitability and financial success demonstrate the direct impact of Snapchat collaborations on overall business growth. A beauty brand, for example, observed a 20% surge in sales within a month after collaborating with a Snapchat influencer, showcasing the platform’s effectiveness in driving business growth.

Frequently Asked Questions (FAQs)

Let’s answer the most frequently asked questions about finding Snapchat influencers for your brand. 

How do I determine the effectiveness of a Snapchat influencer for my brand?

You can determine the effectiveness of a Snapchat influencer for your brand through engagement metrics, such as views, likes, and comments, gauging the influencer’s impact on audience interaction.

Can I collaborate with multiple Snapchat influencers simultaneously?

Yes, you can collaborate with multiple Snapchat influencers simultaneously. Diversify your outreach by collaborating with multiple influencers to reach a broader audience and enhance the overall impact of your campaign.

What budget considerations should I keep in mind when working with Snapchat influencers?

Budget considerations you should keep in mind should be based on influencer rates, campaign goals, and desired reach, ensuring a cost-effective strategy for optimal returns.

How can I track the success of my Snapchat influencer marketing campaign?

You can track the success of your Snapchat influencer marketing campaign by employing analytics tools to monitor key performance indicators (KPIs), such as conversion rates and brand mentions, gauging the campaign’s effectiveness.

Are Snapchat influencers suitable for small businesses?

Absolutely, Snapchat influencers are quite suitable for small businesses. They cater to diverse audiences, making them an ideal choice for small businesses seeking cost-effective and impactful marketing solutions.

Can I customize Snapchat influencer campaigns based on my brand’s niche?

Yes, you can customize Snapchat campaigns based on your brand’s niche, ensuring influencers create content that resonates with your target audience and aligns with your brand identity.

What types of content are most effective for Snapchat influencer marketing?

The types of content that is most effective for Snapchat influencer marketing is authentic, visually appealing, and engaging content, such as behind-the-scenes glimpses, tutorials, and product showcases, which resonates well with Snapchat’s audience.


In conclusion, navigating the realm of Snapchat influencers demands a strategic approach. By leveraging platforms like Join Brands, understanding influencer criteria, and aligning with audience demographics, businesses can unlock the full potential of Snapchat influencer marketing. Success lies in meticulous planning, budget considerations, and constant performance tracking. As the ephemeral content landscape evolves, embracing Snapchat influencers becomes not just a marketing strategy, but a dynamic journey toward sustained brand resonance and audience engagement.

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