A macro-influencer agency is a company that connects brands with popular social media influencers, typically with tens of thousands to millions of followers. This is significant because it enables brand owners to leverage the reach and influence of these individuals to promote and sell their products or brand, reaching a large and engaged audience.
In this post, we will discuss the top macro-influencer marketing agencies and what they specialize at. Secondly, we’ll answer some frequently asked questions (FAQs) regarding these macro-influencer marketing agencies.
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Top 20 Macro-Influencer Agencies
Viral Nation is a prominent macro-influencer marketing agency. It specializes in influencer marketing campaigns and boasts over 25,000 influencers in its network, reaching more than 1 billion people. They work with a diverse range of influencers, including gamers, lifestyle creators, and beauty gurus. Viral Nation primarily generates revenue through campaign management and influencer partnerships. For brand owners, collaborating with Viral Nation means accessing a vast influencer pool and enhancing brand visibility. Brands like Adidas and Gillette have benefited from their expertise.
Mediakix, another notable agency, excels in influencer marketing strategy. With a network of over 15,000 influencers, they’ve executed over 4,000 campaigns. They partner with influencers across various niches, such as fashion, tech, and travel. Their revenue comes from crafting and executing influencer campaigns. Brand owners can tap into their experience to elevate their brand’s presence and have worked with companies like Microsoft and Nordstrom.
IMA (Influencer Marketing Agency)
IMA, or Influencer Marketing Agency, is a well-established player in the field. They’re known for their data-driven approach and have executed more than 3,500 campaigns with over 20,000 influencers. IMA collaborates with influencers spanning diverse categories, including food, fashion, and fitness. Their income primarily comes from strategic campaign planning and execution. Brand owners can leverage their expertise to boost brand awareness and have partnered with brands like Amazon and L’Oréal.
Obviously is a creative influencer marketing agency with a strong presence. They specialize in unique, attention-grabbing campaigns and work with 6,000 influencers, reaching an audience of 3.5 billion people. Obviously partners with influencers across various genres, from comedy to wellness. They generate revenue by creating innovative campaigns and engaging content. For brand owners, Obviously offers a chance to create memorable campaigns and has collaborated with brands like HBO and Uber.
Digital Brand Architects (DBA)
Digital Brand Architects (DBA) is a renowned agency that focuses on lifestyle and fashion influencers. They manage a roster of 140 influencers, delivering content to millions of followers. DBA primarily earns through influencer partnerships and brand collaborations. Brand owners can benefit from their expertise in the fashion and lifestyle space, with clients including Calvin Klein and Nordstrom.
The Influencer Marketing Factory
The Influencer Marketing Factory is an agency specializing in TikTok influencers, with a network of 15,000 creators and 25 billion monthly views. They primarily make money by orchestrating TikTok influencer campaigns. Collaborating with them allows brand owners to tap into the TikTok trend and gain exposure, with brands like Pepsi and Warner Music being some of their clients.
AspireIQ is a prominent macro-influencer marketing agency recognized for its data-driven approach. They boast a network of over 500,000 influencers and have executed more than 5,000 campaigns, reaching millions of consumers. AspireIQ specializes in partnering with influencers from various niches, including fashion, beauty, and tech. Their primary source of revenue is campaign management and influencer partnerships. For brand owners, collaborating with AspireIQ means harnessing data insights to make informed marketing decisions, and they have worked with brands like Airbnb and Samsung.
Whalar is a creative influencer agency that excels in producing visually captivating campaigns. With a network of over 60,000 influencers, they’ve executed campaigns that have reached over 1 billion people. Whalar works with influencers across multiple categories, including art, travel, and lifestyle. Their primary revenue stream comes from crafting visually appealing campaigns and partnering with influencers. Brand owners can benefit from Whalar’s creative prowess to enhance brand aesthetics and storytelling, and brands like Apple and Adidas have leveraged their creativity.
Summer Rayne Oakes
Summer Rayne Oakes, a prominent eco-influencer, offers a unique perspective within the macro-influencer landscape. With a focus on sustainability and eco-conscious living, Summer Rayne Oakes has a substantial following across multiple platforms. Her income primarily stems from collaborations with eco-friendly brands and advocating for sustainable practices. For brand owners with a green agenda, partnering with Summer Rayne Oakes can provide access to a passionate and environmentally-conscious audience.
Collectively Inc. is a respected influencer marketing agency that specializes in connecting brands with a curated group of influencers. They manage a network of 5,000 influencers and have executed over 1,000 campaigns. Collectively Inc. collaborates with influencers from diverse niches, including parenting, food, and wellness. Their revenue primarily comes from influencer partnerships and campaign management. For brand owners, partnering with Collectively Inc. offers access to a carefully selected pool of influencers tailored to their brand’s identity and target audience.
PopShorts is an agency known for its expertise in creating engaging short-form video content. With a network of over 10,000 influencers, they’ve executed campaigns that have garnered billions of views. PopShorts specializes in working with influencers who excel in platforms like TikTok and Instagram Reels. Their primary source of revenue is the creation of viral video campaigns. Brand owners can leverage PopShorts’ expertise in crafting attention-grabbing short-form content to boost their brand’s online presence and have partnered with brands like Disney and Warner Bros.
The Amity Agency
The Amity Agency is a boutique influencer marketing firm known for its personalized approach. They manage a network of 3,000 influencers and have executed hundreds of campaigns. The Amity Agency specializes in working with influencers in the fashion and beauty sectors. Their revenue primarily comes from influencer partnerships and campaign strategy. For brand owners seeking a tailored and intimate influencer collaboration, The Amity Agency provides a hands-on experience and has worked with brands like Sephora and Vogue.
Influencity is a data-driven influencer marketing agency with a focus on maximizing ROI. They have access to a network of over 40,000 influencers and have executed more than 2,500 campaigns. Influencity partners with influencers across various niches, from travel to technology. Their revenue is generated through campaign optimization and influencer collaborations. For brand owners looking to make data-backed decisions and achieve a high return on investment, Influencity offers a valuable solution and has collaborated with brands like Coca-Cola and Toyota.
Scrunch is a platform that facilitates influencer marketing campaigns. With a network of over 20,000 influencers, they’ve executed campaigns that have reached millions of consumers. Scrunch collaborates with influencers across diverse categories, including health, wellness, and lifestyle. Their revenue primarily comes from providing a platform for influencer discovery, management, and tracking. For brand owners, Scrunch streamlines the influencer marketing process, making it easier to identify and collaborate with the right influencers. Brands like Samsung and L’Oréal have leveraged Scrunch’s platform for their campaigns.
Socialyte is a high-end influencer marketing agency specializing in luxury and fashion collaborations. They manage a network of over 10,000 influencers and have executed campaigns for luxury brands that have garnered millions of impressions. Socialyte primarily generates revenue through influencer partnerships and premium campaign management. Brand owners in the luxury sector can benefit from Socialyte’s expertise in crafting aspirational influencer collaborations and have worked with brands like Chanel and Gucci.
HelloSociety is an influencer marketing agency that specializes in Pinterest collaborations. They have a network of over 15,000 influencers and have executed successful campaigns on the Pinterest platform. HelloSociety primarily earns revenue through Pinterest influencer campaigns and content creation. For brand owners looking to leverage the power of Pinterest, HelloSociety offers a unique opportunity to tap into the platform’s engaged audience. Brands like Nordstrom and Martha Stewart have benefited from their expertise.
Obviously Studio is the creative arm of Obviously, a renowned influencer marketing agency. They specialize in producing visually stunning and engaging influencer campaigns. With access to Obviously’s extensive network of influencers, they’ve executed campaigns that have reached millions. Obviously Studio works with influencers from various niches, including beauty, fashion, and lifestyle. Their revenue primarily comes from creating captivating influencer content. For brand owners seeking visually appealing and highly engaging campaigns, Obviously Studio offers a compelling solution.
Sway Group is an influencer marketing agency known for its expertise in lifestyle, parenting, and food influencer collaborations. They manage a network of over 50,000 influencers and have executed thousands of campaigns. Sway Group partners with influencers who cater to family-focused audiences. Their revenue primarily stems from influencer partnerships and campaign management. For brand owners targeting these niches, Sway Group provides access to a highly engaged audience and has worked with brands like Target and Disney.
Pulse Advertising is an international influencer marketing agency with a global reach. They work with a network of over 10,000 influencers, executing campaigns that span various countries and languages. Pulse Advertising collaborates with influencers across diverse niches, from travel to technology. Their primary source of revenue is international influencer campaigns and content creation. For brand owners aiming to expand their reach on a global scale, Pulse Advertising offers a comprehensive solution and has collaborated with brands like Airbnb and Mercedes-Benz.
Influencive is a versatile influencer marketing agency that focuses on thought leadership and innovation. They manage a network of over 2,000 influencers and have executed campaigns that have reached millions. Influencive partners with influencers who excel in sharing groundbreaking ideas and insights. Their revenue primarily comes from influencer partnerships and content creation. For brand owners seeking to position themselves as industry leaders, Influencive offers a platform to promote innovative ideas and has worked with brands like Amazon and Salesforce.
Frequently Asked Questions (FAQs)
What is a macro-influencer agency?
A macro-influencer agency is a business specializing in connecting brands with influencers who have a large following, typically above 100,000 followers. Unlike micro-influencer agencies that focus on smaller audiences, macro-influencer agencies offer access to larger, more diverse audiences through well-known influencers.
How do macro-influencer agencies differ from micro-influencer agencies?
Macro-influencer agencies focus on influencers with large followings (over 100,000), offering wide-reaching promotional campaigns, whereas micro-influencer agencies work with influencers who have smaller, often more niche audiences, usually below 100,000 followers.
What are the benefits of partnering with a macro-influencer agency?
Partnering with a macro-influencer agency provides the benefit of reaching a broader audience quickly, leveraging the popularity and wide reach of established influencers. This contrasts with micro-influencer partnerships that target more specific, smaller audience segments.
How do macro-influencer agencies measure campaign success?
Macro-influencer agencies measure campaign success using metrics like engagement rates, reach, impressions, and conversion rates, similar to other types of influencer agencies, but with a focus on the larger scale impacts attributable to macro-influencers.
What types of brands typically work with macro-influencer agencies?
Brands seeking wide exposure, often in consumer goods, fashion, or technology, typically work with macro-influencer agencies. These brands contrast with those choosing micro-influencers, often targeting niche markets or specialized products.
Are macro-influencer agencies more expensive than other types of influencer agencies?
Macro-influencer agencies are generally more expensive than agencies focusing on micro-influencers, due to the higher follower counts and broader reach of the influencers they represent, which demands higher investment for their services.
What is the typical contract length with a macro-influencer agency?
The typical contract length with a macro-influencer agency varies but often spans several months to a year, allowing for comprehensive campaign planning and execution, unlike shorter-term projects commonly seen with micro-influencer campaigns.
How do macro-influencer agencies select influencers for a campaign?
Macro-influencer agencies select influencers based on brand alignment, audience demographics, influencer reach, and engagement rates, ensuring a fit with the brand’s target market and campaign goals, a process similar to but on a larger scale than micro-influencer selection.
Can small businesses benefit from working with macro-influencer agencies?
While small businesses can benefit from the wide reach of macro-influencers, the high costs and broad audience focus may be less suitable compared to micro-influencer partnerships that offer more targeted, cost-effective approaches.
How do macro-influencer agencies handle influencer vetting?
Macro-influencer agencies conduct thorough influencer vetting, assessing factors like audience authenticity, engagement quality, and content consistency to ensure credibility and effectiveness, similar to other influencer agencies but with a focus on larger-scale influencers.
In conclusion, macro-influencer agencies play a pivotal role in today’s digital marketing landscape. They bridge the gap between brands and influential personalities, facilitating successful collaborations that yield substantial reach and impact. With their expertise, resources, and ability to connect with macro-influencers, these agencies are essential for businesses looking to harness the power of influencer marketing to achieve their marketing goals and connect with a wider audience.