Nov 07, 2023

Find Beauty Influencers – A-Z Guide, Criteria, Precautions, Pros, FAQs

Find Beauty Influencers

Beauty influencing involves individuals creating content to share beauty-related tips, reviews, and trends on platforms like social media. A study by the Digital Marketing Institute found that 70% of teens trust beauty influencers more than traditional celebrity endorsers, while 49% of consumers depend on beauty influencer recommendations when shopping for products.

You can discover authentic beauty influencers effortlessly with JoinBrands. JoinBrands helps you streamline your search, connect with relevant creators, and elevate your brand’s presence in the beauty industry.

This article guides us through finding beauty influencers using JoinBrands in 6 steps, as well as 5 other methods. The article also provides a complete 9 step beauty influencer marketing guide. It highlights 5 key traits of a good beauty influencer, outlines 5 precautions when collaborating with them, and discusses 5 benefits of such partnerships. FAQs and a conclusion offer additional insights.

Now we will answer: How to Find Beauty Influencers. 

Find Beauty Influencers

Table of Contents

What is a Beauty Influencer? 

Beauty influencers are individuals with expertise in beauty-related content creation. Their attributes include industry knowledge, engagement with diverse beauty products, and a strong online presence. Three types of beauty influencers are makeup artists, skincare enthusiasts, and haircare specialists. Brand owners benefit from beauty influencers through increased brand visibility, product endorsements, audience trust, and targeted promotions. 

Here are the three types of beauty influencers that can help your brand grow: 

  1. Makeup Artists: Experts in applying and showcasing makeup, ideal for beauty brands seeking vibrant and artistic promotion.
  2. Skincare Enthusiasts: Focus on skincare routines, well-suited for brands emphasizing health and wellness in beauty products.
  3. Haircare Specialists: Specialize in haircare tips and trends, suitable for brands offering haircare solutions and products.

Now, we will discuss how to find these types of beauty influencers (best method with JoinBrands shared) along with a few other methods.

6 Methods to Find Beauty Influencers

In this section, we will discuss some of the other methods to find beauty influencers. We will include the overview, tools used and step by step procedure so you can promote your brand or sell products effectively through influencer marketing. 

Let’s review 6 methods in detail. 

Method 1: Finding Beauty Influencers with JoinBrands (Best & Most Recommended)

JoinBrands offers a streamlined method for finding beauty influencers, catering specifically to brand needs. This platform allows brands to collaborate with beauty influencers through different filters such as content type, product details, and more. 

Here are the 6 steps to find beauty influencers using JoinBrands:

  1. Sign Up on JoinBrands: Register as a brand.
  2. Start a Campaign: Choose between ‘UGC Images: Content Only’ for beauty images and ‘UGC Videos: Content Only’ for beauty videos.
  3. Add Product Information: Include details like type, name, price, industry, and an external link, along with an image.
  4. Choose Delivery Option: Decide between reimbursement or direct delivery to beauty influencers.
  5. Customize Creator Demographics: Select specific beauty influencer demographics like gender, age, and ethnicity.
  6. Review and Create Your Campaign: Finalize your choices and launch the beauty campaign.

The significance of this method lies in its customization capabilities, enabling brand owners to precisely target the types of beauty influencers that align best with their brand’s image and audience.

In order to have a step by step (image based guide) to find beauty influencers on JoinBrands, click here

Now we will look at the next item on the list, finding beauty influencers on other influencer marketing platforms.

Method 2: Exploring Social Media Platforms for Beauty Influencers

Social media platforms like Instagram, YouTube, and TikTok are rich sources for discovering beauty influencers. 

Here are the 3 steps to find beauty influencers on these platforms:

  1. Search for relevant beauty hashtags and keywords.
  2. Explore trending beauty content and follow influencers.
  3. Engage with the beauty community to identify emerging influencers.

This method is crucial for brand owners as it taps into the vast and engaged audience of these platforms, connecting brands with beauty influencers who have significant reach and impact in the beauty niche.

Next, let’s explore Method 2: Utilizing Influencer Marketing Platforms.

Method 3: Utilizing Influencer Marketing Platforms to Discover Beauty Influencers

Influencer marketing platforms offer a centralized space to discover and connect with beauty influencers. 

Here are the 4 steps to utilize these platforms:

  1. Sign up on influencer marketing platforms.
  2. Define your beauty niche and target audience.
  3. Browse through beauty influencer profiles and metrics.
  4. Reach out to potential beauty influencers for collaboration.

This method is essential for brand owners as it provides a streamlined approach to identify and connect with beauty influencers, offering transparency and ease in influencer partnerships.

Next, let’s explore Method 3: Leveraging Industry Events and Conventions.

Method 4: Leveraging Industry Events and Conventions for Beauty Influencers

Participating in beauty events and conventions provides an opportunity to network and identify beauty influencers.

Here are the 4 steps to leverage industry events:

  1. Attend relevant beauty expos and conventions.
  2. Engage with beauty influencers during networking sessions.
  3. Collect business cards and contact information.
  4. Follow up post-event to establish collaborations.

This method is valuable for brand owners seeking authentic connections, as it allows direct interaction with beauty influencers and a chance to witness their expertise firsthand.

Next, let’s explore Method 4: Using Content Discovery Tools to Find Beauty Influencers.

Method 5: Using Content Discovery Tools to Find Beauty Influencers

Content discovery tools like Join Brands simplify the process of finding and connecting with beauty influencers. 

Here are the 4 steps to use these tools:

  1. Sign up on a content discovery platform.
  2. Specify beauty-related criteria and preferences.
  3. Browse curated lists of beauty influencers.
  4. Initiate collaborations through the platform.

This method is efficient for brand owners as it streamlines the beauty influencer search process, providing a user-friendly interface and data-driven insights for informed decisions.

Next, let’s explore Method 5: Collaborating with Beauty Agencies to Identify Influencers.

Method 6: Collaborating with Beauty Agencies to Identify Influencers

Collaborating with beauty agencies facilitates access to a curated pool of beauty influencers. 

Here are the 4 steps to collaborate with beauty agencies:

  1. Research and identify reputable beauty agencies.
  2. Reach out and express collaboration interest.
  3. Provide details about your brand and campaign goals.
  4. Collaborate with the agency to connect with suitable beauty influencers.

This method is advantageous for brand owners as it offers a strategic approach, leveraging the expertise of beauty agencies to match brands with beauty influencers effectively.

Now that we’ve explored various methods, let’s delve into understanding how to find the right beauty influencers for your brand.

The Complete Beauty Influencer Marketing Guide (5 Easy Steps)

To find the right beauty influencer for your brand, start by defining your niche and unique selling points. Analyze audience demographics for targeted beauty influencer selection. Thoroughly research beauty influencers based on content, engagement, and authenticity. Evaluate engagement and alignment to ensure shared values. Reach out strategically, initiating personalized conversations for potential collaborations that align with your brand identity and campaign goals.

1. Define Your Beauty Niche

Clarify your brand’s specific focus within the vast beauty industry, such as skincare, makeup, or haircare. Identify unique attributes and selling points that set your beauty niche apart. For a vegan skincare brand, defining the niche involves emphasizing organic ingredients, cruelty-free practices, and eco-friendly packaging.

2. Target Audience Analysis

Examine your target audience’s demographics and beauty preferences to tailor influencer selection. Utilize data analytics to understand age groups, locations, and preferred beauty products. A brand targeting young adults interested in cruelty-free beauty might analyze data to pinpoint regions with high eco-conscious consumer bases.

3. In-depth Influencer Research

Conduct thorough research to identify potential influencers aligned with your beauty niche. Analyze influencers’ content, engagement rates, and audience authenticity. A natural skincare brand exploring Instagram to find influencers who specialize in promoting organic and chemical-free products.

4. Engagement and Alignment Check

Evaluate influencers’ engagement levels and ensure their values align with your brand’s mission. Analyze social media interactions, comments, and audience responses to gauge authenticity. A cruelty-free beauty brand selects an influencer who actively engages with followers and shares the brand’s commitment to animal welfare.

5. Reach Out Strategically

Initiate personalized conversations with selected influencers to discuss potential collaborations. Clearly communicate your brand identity, campaign goals, and expectations for the partnership.A sustainable beauty brand strategically reaches out to influencers who resonate with eco-friendly practices, proposing a collaboration centered around eco-conscious beauty.

Now that we’ve explored these steps, let’s dive into understanding what qualities make a beauty influencer effective for your brand.

What makes a Good Beauty Influencer? (5 Things to Consider to Find the Right Beauty Influencer)

Choosing a beauty influencer involves assessing criteria like authentic engagement, niche relevance, visual appeal, consistent brand alignment, and audience demographics. Authentic engagement gauges meaningful interactions, while niche relevance ensures alignment with specific beauty themes. Visual appeal emphasizes high-quality and captivating content. Consistent brand alignment ensures harmony between a beauty influencer’s values and a brand’s identity. Lastly, audience demographics guarantee that the influencer’s audience aligns with the brand’s target demographic. These criteria collectively help businesses identify influencers who authentically resonate with their beauty products, fostering successful collaborations.

1. Authentic Engagement

Authentic engagement measures the real and meaningful interactions a beauty influencer has with their audience. It’s crucial because genuine connections foster trust. For example, a beauty influencer who responds to comments and messages effectively showcases authentic engagement. In contrast, a beauty influencer using automated responses may lack genuine connection, affecting the trustworthiness of their beauty recommendations.

2. Niche Relevance

Niche relevance signifies how closely a beauty influencer’s content aligns with specific beauty products or themes. This is important because a focused niche enhances the beauty influencer’s authority and resonance with a targeted audience. Consider a beauty influencer specializing in cruelty-free products, demonstrating a commitment to a specific niche. On the contrary, a beauty influencer who promotes an array of unrelated beauty products may lack niche relevance, diluting their expertise.

3. Visual Appeal

Visual appeal refers to a beauty influencer’s ability to create aesthetically pleasing and engaging content. This criterion is significant because the beauty industry relies heavily on visual representation. For instance, a beauty influencer who consistently produces high-quality and visually captivating content elevates the brand image. Conversely, a beauty influencer with poorly curated visuals might fail to attract the audience’s attention, diminishing the impact of beauty product promotions.

4. Consistent Brand Alignment

Consistent brand alignment measures how well a beauty influencer’s values and content align with a brand’s identity. This is important as it ensures a seamless integration of the beauty product into the beauty influencer’s existing content. Imagine a beauty influencer known for promoting sustainable beauty brands aligning with a cruelty-free makeup line. In contrast, a beauty influencer endorsing a beauty product with conflicting values may create dissonance, affecting the brand’s image.

5. Audience Demographics

Audience demographics assess the match between a beauty influencer’s audience and a brand’s target demographic. It’s crucial because reaching the right audience enhances the effectiveness of beauty product promotions. For instance, a brand targeting a younger demographic benefits from a beauty influencer whose audience predominantly consists of that age group. Conversely, a beauty influencer with an audience that doesn’t align with the target demographic may struggle to generate relevant interest for beauty products.

Find Beauty Influencers

5 Things to Take Care of While Working with Beauty Influencers  (Necessary Precautions) 

When working with beauty influencers, it’s crucial to take precautions to ensure authenticity, brand alignment, contractual clarity, a content approval process, and monitoring engagement trends. These measures safeguard against fake beauty influencers, brand misalignment, contractual disputes, inappropriate content, and performance deviations. Navigating these precautions enhances the effectiveness of beauty influencer collaborations, fostering genuine brand connections and positive audience perceptions.

1. Authenticity Verification

Authenticity verification is a crucial precaution when collaborating with beauty influencers. Employ tools like JoinBrands to ensure the beauty influencer’s authenticity, guaranteeing genuine reach and engagement. This is vital as it prevents brand association with fake beauty influencers and inflated metrics. For instance, a makeup brand partnering with a verified beauty influencer in the beauty niche ensures real product recommendations and positive engagement.

2. Brand Alignment Consistency

Consistently aligning your brand with beauty influencers who share similar values and aesthetics is essential. This precaution maintains brand integrity and prevents potential backlash from consumers if misalignment occurs. Misalignment may lead to brand dilution and audience confusion. For example, a cruelty-free beauty brand aligning with beauty influencers who share the same values ensures a cohesive brand message.

3. Contractual Clarity

Ensuring clear terms, deliverables, and timelines in beauty influencer contracts is a critical step. This precaution prevents misunderstandings, disputes, and ensures both parties fulfill their obligations. Ambiguity in contracts can lead to legal disputes, tarnishing brand reputation. An example is a skincare brand clearly outlining content requirements, avoiding potential disagreements with a beauty influencer.

4. Content Approval Process

Establishing a content approval process is essential to maintain brand integrity during beauty influencer collaborations. This process allows brands to review and approve beauty influencer content before publishing, ensuring it aligns with brand standards. The absence of a content approval process may lead to inappropriate content, damaging brand image and resulting in negative consumer perceptions. A luxury perfume brand implementing a content approval process ensures that beauty influencer promotions maintain a premium image.

5. Monitoring Engagement Trends

Regularly monitoring a beauty influencer’s engagement trends and deviations is a proactive step. This helps detect sudden changes in beauty influencer performance, indicating potential issues. Ignoring deviations may lead to ineffective campaigns and wasted resources. For instance, a haircare brand consistently tracking engagement trends ensures continuous collaboration with beauty influencers who resonate effectively with their audience.

Now that we know these precautions for finding beauty influencers, let’s explore the benefits these collaborations can bring to your business or brand.

5 Benefits of Working with Beauty Influencers (Why Should You Even Partner?)

Partnering with beauty influencers offers businesses numerous benefits. Brands gain enhanced exposure by reaching a vast, beauty-focused audience, leading to authentic engagement and increased credibility. The beauty influencer’s endorsement contributes to heightened product awareness and, ultimately, sales growth. These collaborations provide an effective avenue for businesses to connect with their target market and establish a credible presence in the beauty industry.

1. Enhanced Exposure

Beauty influencers amplify brand visibility by reaching a vast audience interested in beauty trends. A collaboration with a beauty influencer boasting millions of followers can exponentially expand a brand’s reach, potentially exposing it to a diverse customer base.

2. Authentic Audience Engagement

Authentic engagement translates to meaningful connections with potential customers. For instance, a beauty brand partnering with a beauty influencer for a product tutorial can generate higher engagement rates, ensuring that the brand’s message resonates genuinely with the audience.

3. Credibility Boost

Beauty influencers often establish themselves as experts, and their endorsement can significantly boost a brand’s credibility. A partnership with a recognized makeup artist, for example, lends a brand professional credibility, instilling trust in potential customers.

4. Increased Product Awareness

Collaborating with beauty influencers introduces a brand and its products to a wider audience. Increased awareness can lead to improved recognition and consideration among potential customers, especially if the beauty influencer creates compelling content showcasing the brand’s offerings.

5. Sales Growth

Successful beauty influencer collaborations can directly impact sales. A beauty brand collaborating with a beauty influencer for a limited-time promotion or exclusive discount code may experience a surge in sales during and after the campaign, contributing to overall business growth.

Now that we’ve gone over the benefits of partnering with beauty influencers, let’s answer some frequently asked questions. 

Frequently Asked Questions (FAQs)

Let’s answer the most frequently asked questions about finding beauty influencers for your brand. 

Why are beauty influencers essential for brands?

Beauty influencers are essential for brands because they offer a powerful channel to establish direct engagement and build authentic connections with beauty enthusiasts globally.

How can businesses identify suitable beauty influencers?

You can find suitable beauty influencers by utilizing platforms like Join Brands, tailoring searches based on preferences such as niche, audience size, and engagement rates for precise influencer matches.

Is engagement rate important when choosing influencers?

Yes, a high engagement rate is crucial in influencer selection, ensuring genuine audience interaction that enhances the impact and effectiveness of brand partnerships.

What benefits do brands gain from collaborating with beauty influencers?

The benefits that brands gain from collaborating with beauty influencers are heightened visibility, credibility, and increased product awareness, leading to amplified sales and a strengthened market presence.


In conclusion, navigating the realm of beauty influencers demands strategic planning and tailored approaches. By leveraging tools like Join Brands, businesses can pinpoint influencers aligning with their brand ethos. The synergy between brands and beauty influencers creates a powerful symbiosis, fostering authenticity, engagement, and ultimately, a flourishing market presence. In the beauty influencer landscape, meticulous curation is the key to unlocking unparalleled brand success.

Ready for a JoinBrands demo?

If you are a brand owner, agency, or seller, we are happy to give you a full demo!

Book a demo

Related articles