Nov 01, 2023

Find Travel Influencers – A-Z Guide, Criteria, Precautions, Pros, FAQs

Find Travel Influencers

Travel influencing involves individuals sharing their travel experiences and recommendations on social media platforms. According to a May 2021 survey conducted among US adults, 84% of respondents said they consulted travel influencers for recommendations on trips in some level. Brand owners can collaborate with travel influencers who provide a powerful avenue to promote and sell their products, reaching a diverse audience passionate about exploration and adventure.

JoinBrands simplifies finding travel influencers, ensuring brand alignment. You can access diverse influencers, streamline collaborations, and amplify brand visibility organically. It’s efficient, effective, and tailored for brand owners seeking authentic travel partnerships.

This article guides us through finding travel influencers using JoinBrands in 6 steps as well as 4 other methods. Along with it, you also get an 8-step travel influencer marketing guide. It highlights 10 key traits of a good travel influencer, outlines 10 precautions when collaborating with them, and discusses 10 benefits of such partnerships. FAQs and a conclusion offer additional insights.

Now we will answer: How to Find Travel Influencers. 

Find Travel Influencers

Table of Contents

What is a Travel Influencer? 

Travel influencers are content creators who share their journeys and recommendations on social platforms. Criteria include engaging storytelling, high-quality visuals, and a genuine passion for exploration. Types of travel influencers include adventure seekers, luxury travelers, and budget explorers. They benefit brand owners by expanding reach, fostering authenticity, enhancing engagement, and driving product awareness. 

Here are the three types of travel influencers that can help your brand grow:

  1. Adventure Seekers: These influencers thrive on exploring off-the-beaten-path destinations, ideal for brands promoting adventurous products or experiences.
  2. Luxury Travelers: Focusing on high-end destinations and experiences, they suit luxury brands seeking an affluent audience.
  3. Budget Explorers: Catering to cost-conscious travelers, they are a fit for brands offering affordable travel options or budget-friendly products.

Now, we will discuss how to find these types of travel influencers (best method with JoinBrands shared) along with a few other methods.

5 Methods to Find Travel Influencers

In this section, we will discuss some of the other methods to find travel influencers. We will include the overview, tools used and step by step procedure so you can promote your brand or sell products effectively through influencer marketing. 

Let’s review 5 methods in detail. 

Method 1: Finding Travel Influencers with JoinBrands (Best & Most Recommended) 

JoinBrands offers a streamlined method for finding travel influencers, catering specifically to brand needs. This platform allows brands to collaborate with travel influencers that align with their marketing goals with seamless filters such as content type, product details, and more. 

Here are the 6 steps to find travel Influencers using JoinBrands:

  1. Sign Up on JoinBrands: Register as a brand.
  2. Start a Campaign: Choose between ‘UGC Images: Content Only’ for travel images or ‘UGC Videos: Content Only’ for travel videos.
  3. Add Product Information: Include details like type, name, price, industry, and an external link, along with an image.
  4. Choose Delivery Option: Decide between reimbursement or direct delivery to travel influencers.
  5. Customize Creator Demographics: Select specific travel influencer demographics like gender, age, and ethnicity.
  6. Review and Create Your Campaign: Finalize your choices and launch the travel campaign.

The significance of this method lies in its customization capabilities, enabling brand owners to precisely target the types of travel influencers that align best with their brand’s image and audience.

In order to have a step by step (image based guide) to find travel influencers on JoinBrands, click here

Now we will look at the next item on the list, finding travel influencers on other influencer marketing platforms.

Method 2: Exploring Social Media Platforms for Travel Influencers

Social media platforms like Instagram and YouTube are treasure troves for travel influencers. Brands can use relevant hashtags or keywords to identify travel influencers who resonate with their values and target audience.

Here are the 3 steps to find travel influencers through social media platforms:

  1. Identify Relevant Hashtags: Search for travel-related hashtags on Instagram.
  2. Explore Content: Review posts under these hashtags to find travel influencers with engaging content.
  3. Check Engagement Metrics: Assess travel influencers’ engagement rates to gauge their audience interactions.

This method is crucial for brand owners as it allows direct access to travel influencers’ content and audience engagement, ensuring alignment with the brand’s vision.

Method 3: Leveraging Influencer Marketing Platforms for Travel Influencers

Utilizing dedicated influencer marketing platforms streamlines the process of finding suitable travel influencers. These platforms offer advanced search filters and performance analytics for efficient travel influencer selection.

Here are the 3 steps to find travel influencers through influencer marketing platforms:

  1. Platform Registration: Sign up on influencer marketing platforms.
  2. Define Criteria: Set specific criteria like niche, audience demographics, and engagement metrics.
  3. Browse Influencers: Explore the platform’s database to discover travel influencers meeting the defined criteria.

This method simplifies travel influencer discovery and enhances the precision of matching influencers with brand requirements.

Method 4: Collaborating with Influencer Agencies for Travel Influencers

Engaging with influencer agencies can provide brands with access to a curated selection of travel influencers. These agencies specialize in travel influencer partnerships and can assist in finding travel influencers aligned with brand goals.

Here are the 3 steps to find travel influencers through influencer agencies:

  1. Research Agencies: Identify reputable travel influencer marketing agencies like Viral Nation or Influencity.
  2. Discuss Requirements: Reach out to the agency, discussing brand goals, target audience, and campaign specifics.
  3. Receive Recommendations: Benefit from the agency’s expertise in suggesting suitable travel influencers.

This method offers a personalized approach and professional guidance in influencer selection.

Method 5: Engaging in Collaborative Events with Travel Influencers

Participating in events, such as travel-related festivals or workshops, provides opportunities to connect with travel influencers personally. Networking in these spaces can lead to authentic collaborations based on shared interests.

Here are the 3 steps to find travel influencers through collaborative events:

  1. Identify Events: Locate travel-themed events or conferences where travel influencers might participate.
  2. Attend and Network: Actively engage in networking at these events to build connections with travel influencers.
  3. Express Collaboration Interest: Express brand interest in collaboration during conversations with travel influencers.

This method fosters genuine relationships and allows brands to assess travel influencers beyond their online presence.

Now, let’s move on to the fifth method.

The Complete Travel Influencer Marketing Guide (8 Easy Steps)

To find the right travel influencer, start by defining campaign goals and identifying your target audience. Set a budget, choose relevant platforms, and research travel influencers based on authenticity and engagement. Assess content quality, engage with their audiences, and consider travel influencers’ past collaborations. This comprehensive approach ensures alignment with your brand, creating impactful travel campaigns.

1. Define Your Objectives

Clearly outline your travel influencer campaign goals, such as promoting a travel destination or launching a new travel-related product. For example, a luxury resort brand may aim to collaborate with travel influencers to showcase their premium amenities.

2. Identify Your Target Audience

Understand the demographics of the travel influencer’s audience to ensure alignment with your brand’s target consumers. A travel gear brand may prioritize travel influencers with an adventurous follower base, targeting outdoor enthusiasts.

3. Set a Budget

Determine your travel influencer marketing budget, guiding collaboration choices. For instance, a budget-friendly airline may allocate funds for travel influencers to create content promoting affordable travel options.

4. Choose Platform Relevance

Select platforms aligning with your target audience’s travel preferences. For example, a travel agency targeting young backpackers may prioritize collaborations on platforms like Instagram and TikTok.

5. Research Travel Influencers

Explore travel influencers within the travel niche, considering factors like engagement rates and authenticity. A sustainable travel brand may seek travel influencers promoting eco-friendly practices and responsible tourism.

6. Assess Content Quality

Review travel influencers’ content for professionalism and consistency, ensuring it aligns with your brand image. A wellness retreat may favor travel influencers with visually appealing and serene travel content.

7. Engage with Audiences

Monitor travel influencers’ audience interactions to gauge authenticity. For instance, a brand focusing on family travel experiences may value travel influencers who actively respond to follower inquiries and share relatable family travel stories.

8. Consider Past Collaborations

Evaluate travel influencers’ previous partnerships for professionalism and brand alignment. A cruise line brand may seek travel influencers with a history of successful collaborations within the travel and lifestyle industry.

Now that we know how a travel influencer marketing campaign works, let’s explore what makes a good travel influencer.

What makes a Good Travel Influencer? (10 Things to Consider to Find the Right Travel Influencer)

Choosing the right travel influencer involves considering engagement metrics, brand alignment, niche expertise, audience demographics, consistent aesthetics, authenticity, follower growth, content quality, collaboration history, and data privacy compliance. A well-selected travel influencer can elevate a brand’s image, reach, and credibility, fostering long-term partnerships. Misaligned choices, lacking in authenticity or reliability, may compromise brand reputation and hinder campaign success.

1. High Engagement Metrics

Genuine connections with the audience, exemplified by a 10% engagement rate, enhance brand reach. A travel influencer with active and involved followers is crucial for effective promotions. For instance, a luxury travel brand partnering with a travel influencer who consistently receives high engagement rates may experience increased visibility and positive reception. In contrast, a travel influencer with low engagement may result in a lackluster response from the audience, impacting the brand’s campaign success.

2. Relevance to Brand Values

Authentic alignment with brand values ensures credibility. A sustainable travel brand benefits from travel influencers sharing eco-friendly content. For example, a brand emphasizing eco-conscious travel collaborates with travel influencers promoting sustainable practices, enhancing the brand’s commitment. However, a travel influencer promoting luxurious travel experiences without an eco-friendly focus may fail to align with the brand’s values, potentially misleading the audience.

3. Niche Expertise

Niche-focused travel influencers provide targeted reach. A travel influencer specializing in adventure travel aligns well with an outdoor gear brand. Lack of niche expertise may fail to resonate with the brand’s audience. Consider a brand focusing on adventure travel gear collaborating with travel influencers experienced in extreme expeditions, reinforcing the brand’s authenticity. Conversely, a travel influencer lacking niche expertise might not effectively convey the brand’s specialized offerings, leading to a less impactful campaign.

4. Audience Demographics

Understanding the travel influencer’s audience demographics is key. For example, a luxury travel agency benefits from a travel influencer with an audience interested in high-end experiences. Mismatched demographics can hinder campaign effectiveness. If the agency collaborates with a travel influencer whose audience predominantly seeks budget-friendly options, the campaign may miss the intended target audience. It illustrates the importance of aligning travel influencer demographics with the brand’s target market.

5. Consistent Brand Aesthetics

Visual consistency aligns with the brand. A travel influencer with a consistent aesthetic enhances brand integration. Inconsistency creates dissonance in conveying the brand’s identity. Suppose a travel gear brand partners with a travel influencer whose visual style complements the brand’s adventurous image. In contrast, a travel influencer with an inconsistent visual theme might present a brand image that lacks coherence and fails to resonate with the target audience.

6. Authenticity and Transparency

Genuine travel influencers build trust. A travel influencer openly sharing travel experiences enhances transparency. Inauthentic travel influencers risk damaging the brand’s reputation. Consider a travel brand collaborating with a travel influencer who genuinely shares personal travel stories, creating a trustworthy image. Conversely, a travel influencer endorsing destinations without genuine experiences may harm the brand’s credibility, leading to a loss of consumer trust.

7. Follower Growth Pattern

A steady, organic growth pattern signifies sustained influence. A travel influencer consistently gaining followers over time is valuable for long-term partnerships. Sudden, irregular spikes may indicate less genuine growth. Imagine a travel brand forming a partnership with a travel influencer whose follower count steadily grows, indicating sustained influence. In contrast, a travel influencer with sudden, irregular spikes in followers may have engaged in artificial means of growth, raising questions about their authenticity and impact.

8. Content Quality and Consistency

High-quality, consistent content reflects professionalism. A travel influencer regularly delivering captivating travel content maintains a positive brand image. Inconsistent, subpar content may harm the brand’s reputation. Suppose a luxury travel brand collaborates with a travel influencer consistently producing visually stunning content, enhancing the brand’s image. Conversely, a travel influencer with irregular, low-quality content may fail to meet the brand’s standards, affecting the overall perception of the brand.

9. Collaboration History

Positive past collaborations signify reliability. A travel influencer with a history of successful partnerships is essential for dependable collaborations. Unprofessional conduct or failed partnerships pose risks to brand reputation. Consider a travel brand partnering with a travel influencer who has a track record of successful collaborations in the travel and lifestyle industry, ensuring a reliable and positive partnership. On the contrary, a travel influencer with a history of unprofessional conduct or failed collaborations may jeopardize the brand’s reputation and campaign success.

10. Data Privacy Compliance

Adherence to data privacy regulations is crucial for legal and ethical considerations. A travel influencer ensuring secure handling of customer data fosters trust. Neglecting data privacy concerns may expose brands to legal risks. For instance, a travel brand collaborating with a travel influencer who prioritizes data privacy and adheres to regulations strengthens the brand’s commitment to ethical practices. Conversely, a travel influencer neglecting data privacy concerns may expose the brand to legal implications and damage its reputation.

Now that we know what makes a good travel influencer, let’s explore precautions to take while working with them.

Find Travel Influencers

10 Things to Take Care of While Working with Travel Influencers  (Necessary Precautions) 

To ensure effective collaboration with travel influencers, brand owners must prioritize authenticity, engagement metrics, and alignment with brand values. Niche expertise, consistent aesthetics, and a focus on audience demographics contribute to targeted reach. Additionally, evaluating travel influencers’ collaboration history, content quality, and follower growth patterns fosters reliability. Brands should adhere to data privacy regulations, and a careful consideration of these factors ensures successful and trustworthy partnerships.

1. Engagement Metrics

Verify travel influencers’ engagement metrics to ensure authenticity. High engagement reflects an involved audience. For instance, a travel influencer boasting a 10% engagement rate is likely to reach an impactful audience. If neglected, relying on travel influencers with inflated engagement may lead to ineffective brand promotions.

2. Relevance to Brand Values

Align travel influencers with your brand values to maintain authenticity. A misalignment risks diluting your brand message. Suppose a luxury travel influencer promotes extravagant resorts, which contradicts an eco-friendly brand. Failure to consider this alignment may result in a brand message inconsistency and reduced impact.

3. Niche Expertise

Prioritize travel influencers with expertise in specific travel niches. A niche travel influencer ensures targeted reach for brands in specific industries. For example, a travel blogger specializing in luxury travel suits a high-end travel brand. Neglecting niche expertise may result in a mismatch with your brand’s target audience.

4. Audience Demographics

Understand a travel influencer’s audience demographics for effective targeting. For instance, a travel brand targeting adventure seekers benefits from travel influencers with a predominantly adventurous audience. If overlooked, selecting a travel influencer without aligned demographics may lead to campaigns missing the mark.

5. Consistent Brand Aesthetics

Choose travel influencers whose aesthetics align with your brand’s visual identity. Visual consistency is vital for seamless integration. For instance, a travel influencer with a consistent visual style enhances brand cohesiveness. Failure to consider this alignment may create dissonance in your brand messaging.

6. Authenticity and Transparency

Seek authentic travel influencers for building trust. Authenticity enhances brand credibility, such as a travel influencer openly sharing genuine travel experiences. If ignored, working with travel influencers lacking authenticity may damage your brand’s reputation and trustworthiness.

7. Follower Growth Pattern

Prioritize travel influencers with steady, organic follower growth. This indicates sustained influence. For instance, a travel influencer consistently gaining followers demonstrates reliability. Choosing travel influencers with sudden, irregular spikes may lead to collaborations with less genuine influence.

8. Content Quality and Consistency

Assess travel influencers’ content for professionalism. Brands benefit from polished, consistent content. If overlooked, collaborating with travel influencers producing irregular, subpar content may compromise your brand’s image and standards.

9. Collaboration History

Consider travel influencers with positive collaboration histories. A history of successful partnerships signifies professionalism and reliability. For example, a travel influencer with a track record of successful collaborations in the travel industry ensures dependable partnerships. Choosing travel influencers with a history of unprofessional conduct may pose risks to your brand reputation.

10. Data Privacy Compliance

Ensure travel influencers comply with data privacy regulations. Adherence to privacy concerns fosters trust. Conversely, negligence may expose brands to legal risks and damage reputation. For example, a travel influencer ensuring secure handling of customer data builds trust. Choosing travel influencers neglecting data privacy may lead to legal issues and reputational damage.

Now that we have an idea of the precautions to take when working with travel influencers, let’s explore the benefits they can bring to your brand.

10 Benefits of Working with Travel Influencers (Why Should You Even Partner?)

Collaborating with travel influencers offers brand owners numerous advantages, including enhanced visibility, targeted audience engagement, trust-building through authenticity, increased conversion rates, cost-effective marketing, social media growth, impactful storytelling, SEO benefits, diversified content creation, and community building. These benefits, exemplified by metrics and real-world scenarios, make travel influencer partnerships a valuable strategy for brand success in the competitive travel industry.

1. Enhanced Brand Visibility

Travel influencers elevate brand exposure by sharing your brand with their followers. A hotel partnering with a travel influencer may experience a 30% increase in online visibility, leading to a broader reach and heightened brand recognition.

2. Targeted Audience Engagement

Travel influencers help businesses connect with specific demographics, ensuring the brand resonates with the right audience. For instance, a cruise line collaborating with a family travel influencer could see a 25% rise in engagement, as the travel influencer’s content aligns with family-oriented consumers.

3. Trust Building through Authenticity

Authentic travel influencers build credibility, fostering trust among their followers. When a tourism board partners with a travel influencer who shares genuine experiences, it can result in a 20% increase in brand trust, creating a positive perception of the destination.

4. Increased Conversion Rates

Travel influencers drive action and boost conversion rates. A travel gear brand collaborating with a travel influencer may observe a 15% increase in conversion rates, translating to more sales of travel influencer-promoted products.

5. Cost-Effective Marketing

Collaborating with travel influencers offers cost-effective marketing strategies compared to traditional methods. An adventure tour company working with travel influencers might achieve a 30% reduction in marketing expenses, optimizing budget allocation for better results.

6. Social Media Growth

Partnering with travel influencers contributes to social media growth. A travel agency collaborating with travel influencers may see a 20% increase in followers on platforms like Instagram, expanding the brand’s online presence.

7. Storytelling Impact

Travel influencers excel at storytelling, creating compelling narratives around your brand. A destination collaborating with a travel influencer could experience a 25% improvement in the audience’s connection to the destination’s narrative, making it more memorable.

8. SEO Benefits

Travel influencer collaborations positively impact SEO. A travel-related website partnering with travel influencers might experience a 15% increase in search engine rankings, driving organic traffic and visibility.

9. Diversified Content Creation

Travel influencers provide diverse and engaging content, enhancing your brand’s image. A travel app collaborating with travel influencers may benefit from a 20% rise in app downloads due to travel influencer-created content, attracting a wider audience.

10. Community Building

Partnering with travel influencers aids in building a community around your brand. An airline collaborating with travel influencers could establish a 25% growth in its online community through travel influencer-driven interactions, fostering a sense of belonging among followers.

Now that we have an idea of the benefits of finding a travel influencer, let’s answer the most frequently asked questions to find the right one.

Frequently Asked Questions (FAQs)

Let’s answer the most frequently asked questions about finding travel Influencers for your brand. 

Why is audience engagement crucial when working with travel influencers?

Audience engagement is crucial when working with travel influencers because it gauges authenticity, helping you select travel influencers capable of building genuine connections with their followers.

Should I consider travel influencers’ past collaborations?

Yes, you should consider travel influencers’ past collaborations because it ensures professionalism and brand alignment, providing insights into potential success based on their track record.

How do I initiate contact with travel influencers?

You can initiate contact with travel influencers by crafting personalized outreach messages, introducing your brand and campaign vision through direct messages or professional emails.

Why is clear negotiation important in influencer collaborations?

Clear negotiation is important in influencer collaborations because it establishes collaboration terms, including deliverables, timelines, and compensation, ensuring a mutual understanding between your brand and the influencer.

What are the common mistakes to avoid when partnering with travel influencers?

Common mistakes to avoid when partnering with travel influencers include unclear expectations, lack of authenticity, and ignoring audience demographics, ensuring successful and impactful influencer marketing campaigns.


In conclusion, navigating the world of travel influencers requires strategic choices and a clear vision. You can leverage platforms like JoinBrands to facilitate the identification of authentic travel influencers aligned with your brand. Setting budgets, prioritizing audience engagement, and learning from travel influencers’ past collaborations are key steps. By taking these measures, brands can unlock the full potential of travel influencer partnerships for effective and impactful campaigns.

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