Nov 11, 2023

Find Influencers LinkedIn: A-Z Guide, Criteria, Precautions, Pros, FAQs

Find Influencers LinkedIn

LinkedIn is a professional networking platform connecting individuals and businesses. With over 774 million users, it’s a pivotal space for career development and networking. For brand owners, LinkedIn offers a powerful platform to promote products, build professional relationships, and enhance brand visibility within a business-oriented community.

You can unlock targeted audience engagement by finding LinkedIn influencers on JoinBrands. With JoinBrands, you get access to a curated pool of LinkedIn influencers that provide authentic endorsements and amplify engagements for your brand. 

This article guides through finding LinkedIn influencers using JoinBrands, and a complete 9 step LinkedIn influencer marketing guide. It highlights 4 key traits of a good LinkedIn influencer, outlines 4 precautions when collaborating, and discusses 5 benefits of such partnerships. FAQs and a conclusion offer additional insights.

Now we will answer: How to find influencers on LinkedIn.

Find Influencers LinkedIn

Table of Contents

What is a LinkedIn Influencer? 

LinkedIn Influencers are seasoned professionals with substantial industry influence. They exhibit expertise, credibility, and a significant following. Three types include Thought Leaders, Industry Experts, and Brand Advocates. These influencers assist brand owners by enhancing brand credibility, expanding reach, fostering partnerships, and driving targeted audience engagement, resulting in effective product promotion and brand growth.

Here are the three types of LinkedIn Influencers that can help your brand grow:

  1. LinkedIn Thought Leaders: Industry visionaries who shape trends and share insightful perspectives, ideal for brand owners seeking thought leadership and industry influence.
  2. LinkedIn Industry Experts: Professionals with deep domain knowledge, suitable for brand owners aiming to align with experts and enhance industry credibility.
  3. LinkedIn Brand Advocates: Enthusiastic supporters promoting specific brands, beneficial for brand owners looking to leverage authentic endorsements and amplify brand visibility.

Now, we will discuss how to find these types of LinkedIn Influencers (best method with JoinBrands shared) along with a few other methods.

5 Ways to Find LinkedIn Influencers

In this section, we will discuss some of the other methods to find LinkedIn influencers for your brand. We will include the overview, tools used and step by step procedure so you can promote your brand or sell products effectively through influencer marketing. 

Let’s review the 5 methods in detail. 

Method 1: Finding LinkedIn Influencers with JoinBrands (Best & Most Recommended) 

JoinBrands offers a straightforward process for finding LinkedIn influencers, catering specifically to brand needs. This platform allows brands to streamline their approach to connect with LinkedIn influencers in order to promote their products and services. 

Here are the 6 steps to find LinkedIn Influencers using JoinBrands:

  1. Sign Up on JoinBrands: Register as a brand.
  2. Start a Campaign: Choose between ‘UGC Images: Content Only’ for LinkedIn images or ‘UGC Videos: Content Only’’ for LinkedIn videos.
  3. Add Product Information: Include details like type, name, price, industry, and an external link, along with an image for LinkedIn.
  4. Choose Delivery Option: Decide between reimbursement or direct delivery to LinkedIn influencers.
  5. Customize Creator Demographics: Select specific LinkedIn influencer demographics like gender, age, and ethnicity.
  6. Review and Create Your Campaign: Finalize your choices and launch the LinkedIn campaign.

The significance of this method lies in its customization capabilities, enabling brand owners to precisely target the types of influencers that align best with their brand’s image and audience.

In order to have a step by step (image based guide) to find LinkedIn influencers on JoinBrands, click here

Now we will look at the next item on the list, finding LinkedIn influencers on other social media platforms.

Method 2: Industry Events and Conferences for LinkedIn Influencers Discovery

Participating in industry events and conferences provides a direct avenue to discover LinkedIn influencers. Networking at these gatherings allows brand owners to identify influencers actively engaged in their respective industries.

Here are the 5 steps to find LinkedIn influencers through Industry Events and Conferences:

  1. Identify relevant industry events and conferences.
  2. Attend events and engage in networking activities.
  3. Observe and connect with influencers during sessions and discussions.
  4. Exchange contact information for potential collaboration.
  5. Follow up with identified influencers after the event.

The significance of this method lies in the real-time interaction and personal connections made, fostering authentic LinkedIn influencer partnerships.

Now, we will look at the next item on the list: Method 3 – Content Engagement.

Method 3: Content Engagement to Identify LinkedIn Influencers

Engaging with industry-specific content on LinkedIn is an effective method for discovering influencers. By actively participating in discussions, brand owners can identify thought leaders and influencers who resonate with their target audience.

Here are the 5 steps to find LinkedIn influencers through Content Engagement:

  1. Identify relevant content in your industry on LinkedIn.
  2. Engage in discussions by commenting and sharing insights.
  3. Identify LinkedIn individuals with significant influence and engagement.
  4. Follow and connect with these influencers on LinkedIn.
  5. Initiate conversations and express interest in collaboration.

This method’s significance lies in its organic approach, allowing brand owners to identify LinkedIn influencers based on shared interests and engagement.

Now, we will look at the next item on the list: Method 4 – LinkedIn Groups.

Method 4: LinkedIn Groups for Influencer Identification

LinkedIn Groups serve as hubs for professionals to discuss industry-specific topics. Joining relevant groups provides access to potential LinkedIn influencers. By actively participating in group discussions, brand owners can identify thought leaders and influencers in their niche.

Here are the 5 steps to find LinkedIn influencers through LinkedIn Groups:

  1. Join industry-specific LinkedIn Groups.
  2. Participate in discussions and observe group interactions.
  3. Identify individuals who demonstrate expertise and leadership.
  4. Connect with these LinkedIn influencers and express interest in collaboration.
  5. Build relationships by engaging in ongoing conversations.

This method’s significance lies in leveraging the collective expertise of group members to identify LinkedIn influencers.

Now, we will explore the final method: Method 5 – LinkedIn Advanced Search.

Method 5: Utilizing LinkedIn Advanced Search for Influencer Discovery

LinkedIn’s Advanced Search feature allows brand owners to tailor their search criteria for influencer identification. This precise method enables a targeted approach to find influencers based on specific attributes and criteria.

Here are the 5 steps to find LinkedIn influencers using Advanced Search:

  1. Access LinkedIn’s Advanced Search feature.
  2. Specify criteria such as industry, location, and job title.
  3. Identify individuals with relevant expertise and influence.
  4. Connect with these LinkedIn influencers and express collaboration interest.
  5. Personalize connection requests to initiate meaningful conversations.

This method’s significance lies in its precision, enabling brand owners to find LinkedIn influencers based on specific criteria relevant to their brand.

Now that we’ve covered all the methods, let’s proceed to understanding what makes a good LinkedIn influencer.

The Complete LinkedIn Influencer Marketing Guide (3 Easy Steps)

To identify the right LinkedIn influencers, start by thoroughly exploring profiles to assess expertise and industry alignment. Implement an engagement strategy, actively commenting and sharing content to build authentic connections. Finally, initiate collaboration by sending personalized connection requests expressing your interest in working together. These steps empower brand owners to strategically connect with influencers relevant to their niche and business type.

1. Profile Exploration

Navigate through LinkedIn profiles, focusing on influencers’ expertise, skills, and content to evaluate their industry relevance and thought leadership. For instance, a skincare brand owner can explore influencers with expertise in dermatology for potential collaborations.

2. Engagement Strategy

Develop a personalized engagement approach by commenting on influencers’ posts and sharing insightful content. This engagement builds a genuine connection. A tech startup owner might engage with industry experts to create meaningful interactions.

3. Initiate Collaboration

Once a rapport is established, initiate collaborations through tailored connection requests expressing the intent to collaborate. An e-learning platform owner might connect with educators or industry specialists for potential partnerships.

Now that we understand how to identify LinkedIn influencers, let’s delve into what makes a LinkedIn influencer effective.

What makes a Good LinkedIn Influencer? (4 Things to Consider to Find the Right LinkedIn Influencer)

A good LinkedIn influencer exhibits thought leadership, showcasing in-depth industry knowledge and expertise. This is vital for brand owners seeking credible voices in their niche. For instance, an influencer who consistently provides valuable insights can contribute significantly to a brand’s reputation and authority. Conversely, an influencer lacking substantial expertise may not bring the desired level of credibility, potentially hindering the effectiveness of collaboration.

1. Relevance

Relevance is crucial in finding a LinkedIn influencer, ensuring alignment between their expertise and your brand’s industry. A mismatch can dilute your message and reduce engagement. For instance, if a brand in the tech industry collaborates with a finance-focused influencer, the audience may perceive a lack of authenticity. This is exemplified when a tech startup partners with a LinkedIn influencer specializing in finance, leading to confusion and decreased credibility.

2. Engagement Metrics

Examining engagement metrics, such as likes, comments, and shares, is important as they gauge an influencer’s actual impact on the audience. High engagement signals a genuine connection with followers. Consider an influencer with low engagement despite a large follower count – this might indicate a lack of authentic interaction, potentially resulting in ineffective promotion for a brand seeking genuine audience connection.

3. Consistency and Frequency

Consistency and frequency of an influencer’s posting are key to maintaining audience interest and trust. If an influencer sporadically posts on LinkedIn, followers might lose interest, impacting the effectiveness of your brand’s collaboration. For instance, a fitness brand partnering with an influencer who irregularly shares health tips could face challenges in establishing a reliable brand association.

4. Audience Demographics

Understanding an influencer’s audience demographics ensures alignment with your target market. Consider a skincare brand partnering with an influencer whose audience consists mainly of teenagers, potentially missing the desired connection with an older demographic. A misalignment in audience demographics can result in ineffective communication and reduced brand resonance.

Now that we know the criteria for a good LinkedIn influencer, let’s explore precautions when engaging with them.

Find Influencers LinkedIn

4 Things to Take Care of While Working with LinkedIn Influencers  (Necessary Precautions)

When collaborating with LinkedIn influencers, it’s crucial to verify content authenticity to avoid potential damage to your brand’s credibility. Ensure influencers adhere to LinkedIn’s algorithm guidelines for optimal visibility and reach. Assess engagement quality beyond mere metrics to gauge real audience interactions. Clearly define collaboration terms to prevent misunderstandings and potential disputes. These precautions safeguard your brand integrity and enhance the effectiveness of influencer partnerships. 

1. Vet Content Authenticity

Ensure the authenticity of an influencer’s content by scrutinizing past posts. If not verified, misleading content may harm your brand’s credibility, leading to potential loss of trust. For instance, a finance brand collaborating with an influencer sharing unverified financial advice risks damaging its reputation.

2. Check for LinkedIn Algorithm Compliance

Ensure influencers comply with LinkedIn’s algorithm to maximize visibility. Failure to align with platform guidelines may result in reduced reach and limited exposure for your brand. For example, partnering with an influencer who repeatedly violates LinkedIn’s content policies may negatively impact your brand’s online visibility.

3. Verify Engagement Quality

Look beyond numerical engagement metrics and evaluate the quality of interactions. Genuine engagements contribute more to brand success. If not assessed, a brand working with an influencer who buys engagement might witness a lack of authentic audience interaction, hindering campaign effectiveness.

4. Define Clear Terms 

Clearly outline collaboration terms to prevent misunderstandings. Ambiguities may lead to disagreements, harming brand relationships. For instance, an influencer agreement lacking specificity on content ownership may result in disputes over the brand’s rights to repurpose influencer-created content.

Now that we have an idea of the precautions to take when finding LinkedIn influencers, let’s explore the benefits they can bring to your business or brand.

5 Benefits of Working with LinkedIn Influencers (Why Should You Even Partner?)

Collaborating with LinkedIn influencers offers brand owners targeted exposure to a professional audience, ensuring relevance and credibility. This platform allows for precise audience targeting based on industry, job roles, and company sizes. For businesses, this translates into higher conversion rates and increased lead generation. For instance, a B2B company partnering with a LinkedIn influencer can witness a substantial boost in industry-specific leads, fostering valuable connections. 

1. Targeted Exposure

LinkedIn influencers offer targeted exposure to a professional audience, ensuring relevance and credibility for your brand. This can result in a more focused reach, increasing the chances of engagement and conversion.

2. Precise Audience Targeting

The platform allows for precise audience targeting based on industry, job roles, and company sizes. For a business, this means higher conversion rates and increased lead generation by reaching the most relevant audience segments.

3. Higher Conversion Rates

Businesses partnering with LinkedIn influencers can experience higher conversion rates. For instance, a B2B company collaborating with a LinkedIn influencer may witness a substantial boost in industry-specific leads, translating to valuable connections and potential customers.

4. Increased Lead Generation

Partnering with LinkedIn influencers can significantly boost lead generation efforts. This can be particularly impactful for B2B companies, where quality leads from an influencer’s engaged professional network can result in meaningful connections and potential business opportunities.

5. Credibility and Industry Authority

Collaborating with influencers in your industry establishes credibility and authority. Imagine a tech company aligning with a renowned LinkedIn influencer in the tech space – this association can enhance the brand’s credibility, making it a go-to source for industry-related insights and solutions.

Now, let’s answer some frequently asked questions related to LinkedIn influencers. 

Frequently Asked Questions (FAQs)

Let’s answer the most frequently asked questions about finding LinkedIn Influencers for your brand. 

How can I identify suitable LinkedIn influencers for my business?

You can find suitable LinkedIn influencers for your business by leveraging JoinBrands. This platform simplifies the process—input your industry, target audience, and engagement preferences to access a curated list. This efficient approach enhances your influencer search, ensuring relevance and resonance with your brand.

What metrics should I consider when evaluating LinkedIn influencers?

The metrics you should consider when assessing LinkedIn influencers are engagement rate, follower demographics, and industry alignment. These metrics guarantee a symbiotic relationship, ensuring influencers connect authentically with your target audience.

Can I collaborate with influencers from specific industries on LinkedIn?

Yes, you can collaborate with influencers from specific industries on LinkedIn. Leverage this feature to connect with influencers in your niche, fostering meaningful partnerships and resonating effectively within your industry.

How can I measure the success of my LinkedIn influencer campaign?

You can measure campaign success on LinkedIn by tracking key metrics—engagement rates, click-through rates, and lead generation. Analyzing these KPIs offers valuable insights, helping refine strategies for a more effective and impactful campaign.

What precautions should I take when partnering with LinkedIn influencers?

Precautions you should take when collaborating with LinkedIn influencers include prioritizing credibility verification, setting clear expectations, and ensuring alignment with your brand values. These precautions mitigate risks, fostering successful partnerships that elevate your brand without compromising authenticity.


In conclusion, discovering impactful LinkedIn influencers is pivotal for brand growth. By leveraging JoinBrands and following a strategic approach, businesses can unlock tailored collaborations, driving engagement and amplifying their presence within specific niches. Mastering the art of LinkedIn influencer partnerships empowers brands to navigate the professional landscape effectively, fostering authentic connections with their target audience.

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