Nov 24, 2023

How to Find Influencers on Youtube: A-Z Guide, Criteria, Precautions, Pros, FAQs

How to Find Influencers on Youtube

YouTube is a global video-sharing and streaming platform. YouTube has 2.5 billion users worldwide as of 2023. For brand owners, YouTube provides an extensive audience and influencer network for effective product promotion and brand visibility.

Discovering YouTube influencers through JoinBrands presents a powerful avenue for brands. The platform streamlines influencer discovery, fostering meaningful collaborations. JoinBrands provides access to a diverse array of YouTube influencers, ensuring tailored partnerships for enhanced brand visibility, authentic audience engagement, and impactful content creation. It offers brands a comprehensive solution to optimize their YouTube influencer marketing strategies.

This article guides through finding YouTube influencers using JoinBrands in 6 steps, and a complete 9 step Youtube influencer marketing guide. It highlights 5 key traits of a good influencer, outlines 5 precautions when collaborating, and discusses 5 benefits of such partnerships. FAQs and a conclusion offer additional insights.

Now we will answer: How to Find Influencers on Youtube.

How to Find Influencers on Youtube

Table of Contents

What is a YouTube Influencer? 

YouTube Influencers are specialized content creators on YouTube known for their significant follower base, engaging content delivery, and ability to influence viewer preferences. Common types include lifestyle vloggers, tech reviewers, and beauty gurus, etc. They benefit brand owners by increasing brand awareness, driving sales, generating authentic product endorsements, and accessing niche markets.

Here are three types of YouTube Influencers that can help your brand grow:

  1. Youtube Vloggers: Personal diary-style video content creators, ideal for brands seeking relatable, real-life product placement.
  2. Youtube Educational Content Creators: Focus on informative and instructional videos, suitable for brands in the educational, tech, and DIY sectors.
  3. Youtube Lifestyle Influencers: Showcase everyday life, fashion, and wellness, perfect for brands in the lifestyle, beauty, and health industries.

Now, we will discuss how to find these types of YouTube Influencers (best method shared using JoinBrands), along with a few other approaches.

8 Methods to Find YouTube Influencers

In this section, we will discuss some methods to find YouTube influencers. We will include the overview, tools used and step by step procedure so you can promote your brand or sell products effectively through influencer marketing. 

Let’s review 8 methods in detail. 

Method 1: Finding YouTube Influencers with JoinBrands (Best & Most Recommended) 

JoinBrands offers a streamlined method for finding YouTube influencers, catering specifically to brand owners. This platform allows brands to customize their Youtube influencer search based on various criteria, including content type, influencer demographics, and product details.

Here are the 6 steps to find YouTube Influencers using JoinBrands:

  1. Sign Up on JoinBrands: Register as a brand.
  2. Start a Campaign: Choose between ‘YouTube Shorts’ for quality-focused content or ‘YouTube Shorts Blast’ for quantity.
  3. Add Product Information: Include details like type, name, price, industry, and an external link, along with an image for Youtube.
  4. Choose Delivery Option: Decide between reimbursement or direct delivery to Youtube influencers.
  5. Customize Creator Demographics: Select specific Youtube influencer demographics like gender, age, and ethnicity.
  6. Review and Create Your Campaign: Finalize your choices and launch the Youtube campaign.

The significance of this method lies in its customization capabilities, enabling brand owners to precisely target the types of influencers that align best with their brand’s image and audience.

In order to have a step by step (image based guide) to find influencers on JoinBrands, click here

Now we will look at the next item on the list, finding YouTube influencers on other influencer marketing platforms.

Method 2: Influencer Marketing Platforms

Influencer marketing platforms like JoinBrands provide a user-friendly interface to search for influencers. These platforms categorize YouTube influencers by niche, audience demographics, and engagement rates, making it easier to find a match for your brand’s specific needs.

Here are the 5 steps to find YouTube Influencers using Influencer Marketing Platforms:

  1. Register and Set Up Your Brand Profile: Provide details about your brand to tailor your search.
  2. Define Your Criteria: Specify the niche, audience size, and engagement rate you’re looking for.
  3. Browse and Shortlist Influencers: Use the platform’s search and filter tools to find and shortlist potential influencers.
  4. Review Influencer Profiles: Examine their content, audience engagement, and past collaborations.
  5. Initiate Contact: Reach out to influencers directly through the platform to discuss potential collaborations.

The significance of this method lies in its efficiency and precision; it simplifies the process of finding the right influencer for your brand’s specific needs and target audience.

Now we will look at the next item on the list, Search Directly on YouTube.

Method 3: Direct Search on YouTube

Searching directly on YouTube allows brand owners to organically discover influencers who are already creating content relevant to their industry. This method involves using keywords and exploring various content to find potential influencer partners.

Here are the 5 steps to find YouTube Influencers by Searching Directly on YouTube:

  1. Identify Relevant Keywords: Determine keywords related to your brand or industry.
  2. Conduct Searches on YouTube: Use these keywords to search for videos and channels.
  3. Evaluate Content and Engagement: Watch videos to assess content quality and audience interaction.
  4. Check the Influencer’s Consistency: Review how regularly they post and the consistency of their viewer engagement.
  5. Contact Influencers: Reach out via their provided contact information or through YouTube’s messaging system.

This method is crucial for brand owners because it allows for discovering influencers whose content organically aligns with the brand, ensuring authentic promotion.

Now we will look at the next item on the list, Check Competitor Collaborations.

Method 4: Checking Competitor Collaborations

Observing which influencers your competitors are working with can provide insights into YouTube influencers who are already familiar with your industry. This method involves monitoring competitors’ marketing activities to identify potential influencer partnerships.

Here are the 5 steps to find YouTube Influencers by Checking Competitor Collaborations:

  1. Identify Your Competitors: List out your direct and indirect competitors.
  2. Monitor Their Social Media and YouTube Channels: Observe the influencers they are collaborating with.
  3. Evaluate the Influencer’s Impact: Assess how these collaborations are received by the audience.
  4. Consider Similar Influencers: Look for influencers with a similar profile or audience who haven’t worked with your competitors yet.
  5. Reach Out for Collaboration: Contact influencers with a proposal highlighting how your collaboration could differ from or improve upon what they did with your competitor.

This method is important because it leverages existing market research and audience insights, which can be especially effective for brand owners.

Now we will look at the next item on the list, Utilize Social Media Monitoring Tools.

Method 5: Utilizing Social Media Monitoring Tools

Social media monitoring tools like Brandwatch or Hootsuite can track mentions, hashtags, and trends across various platforms, including YouTube. These tools help in identifying popular YouTube influencers who are already engaging with topics relevant to your brand.

Here are the 5 steps to find YouTube Influencers using Social Media Monitoring Tools:

  1. Select a Monitoring Tool: Choose a tool that suits your brand’s needs.
  2. Set Up Tracking for Relevant Keywords and Hashtags: Input keywords and hashtags related to your brand and industry.
  3. Analyze the Data: Review the influencers who frequently discuss these topics.
  4. Evaluate Influencer Engagement and Relevance: Check how their content aligns with your brand values and goals.
  5. Initiate Contact for Collaboration: Reach out to them with a tailored proposal.

The significance of this method is its ability to uncover influencers who are naturally aligned with your brand’s message, making collaborations more authentic and impactful.

Now we will look at the next item on the list, Attend Industry Events and Conferences.

Method 6: Attending Industry Events and Conferences

Attending industry events and conferences is a strategic approach to meet YouTube influencers in person. These events are hotspots for networking, providing a platform where influencers, keen on collaborations, gather to connect with brands and stay abreast of industry trends.

Here are the 5 steps to find YouTube Influencers by Attending Industry Events and Conferences:

  1. Identify Relevant Events: Research and select industry-specific events and conferences.
  2. Engage in Networking: Actively participate in the event and connect with influencers.
  3. Exchange Information: Collect contact details for future correspondence.
  4. Evaluate Potential Collaborations: Assess if the influencer’s style and audience align with your brand.
  5. Initiate Follow-Up: Contact influencers post-event with collaboration proposals.

This method holds significant importance for brand owners as it offers direct interaction and the opportunity to build personal relationships with influencers.

Now we will look at the next item on the list, Engaging with Influencer Agencies.

Method 7: Engaging with Influencer Agencies

Engaging with influencer agencies is a streamlined approach to finding YouTube influencers. These agencies have an extensive network and expertise in influencer marketing, providing brand owners with tailored suggestions based on their specific campaign goals and target audience.

Here are the 5 steps to find YouTube Influencers by Engaging with Influencer Agencies:

  1. Select a Suitable Agency: Choose an agency with a strong reputation in your sector.
  2. Define Campaign Objectives: Clearly communicate your marketing goals and target demographics.
  3. Review Influencer Profiles: Assess the influencers recommended by the agency.
  4. Discuss Terms of Collaboration: Negotiate campaign specifics and compensation.
  5. Finalize the Partnership: Agree on the terms and commence the collaboration.

This approach is important for brand owners due to the agency’s market knowledge and ability to provide a curated selection of influencers, ensuring a good fit for the brand.

Now we will look at the next item on the list, Leveraging SEO Tools.

Method 8: Leveraging SEO Tools

Leveraging SEO tools is a tech-savvy method to find YouTube influencers. Tools like Ahrefs or SEMrush can analyze keywords, track content performance, and identify trending topics, guiding brands to influencers who are gaining traction in specific areas.

Here are the 5 steps to find YouTube Influencers by Leveraging SEO Tools:

  1. Choose an SEO Tool: Opt for a tool like Ahrefs, SEMrush, or similar.
  2. Conduct Keyword Research: Identify keywords relevant to your brand and industry.
  3. Analyze Content Performance: Look for content creators who rank high for these keywords.
  4. Evaluate Influencer Reach and Relevance: Assess their audience size and content alignment with your brand.
  5. Initiate Outreach: Contact influencers with a proposal that aligns with their content style and audience.

This method is significant for brand owners because it allows for a data-driven approach to finding influencers, ensuring a match that is not only relevant but also effective in terms of SEO and content reach.

The Complete Youtube Influencer Marketing Guide (9 Easy Steps)

To find the right YouTube Influencer for your brand, first define your brand objectives and target audience. Utilize influencer marketing platforms for tailored searches, then directly explore YouTube using relevant keywords. Evaluate content and audience engagement of potential influencers, ensuring their authenticity and brand alignment. Assess their history with brand collaborations, reach out with a clear proposal, negotiate terms, and finally, track the campaign’s success.

1. Define Brand Objectives and Target Audience

Understand your marketing goals and the audience you want to reach. Analyze your brand’s needs and audience demographics. For instance, a beauty brand targeting young adults would look for YouTube influencers in the beauty and lifestyle niche.

2. Utilize Influencer Marketing Platforms

Use platforms like JoinBrands for targeted influencer searches. Filter YouTube influencers based on criteria like audience size and engagement rates. A fitness apparel brand could use these platforms to find fitness vloggers with a high engagement rate.

3. Explore YouTube Directly

Search for YouTube influencers using keywords related to your industry. Review their content to assess relevance and quality. A tech company, for example, might search for ‘tech reviews’ to find influencers discussing the latest gadgets.

4. Evaluate Content and Audience Engagement

Watch their videos and assess audience interaction. Look for high engagement and positive audience responses. A food brand might look for a cooking channel where the audience actively participates in recipe discussions.

5. Assess Authenticity and Brand Alignment

Ensure the YouTube influencer’s values and style resonate with your brand. Confirm that their online persona and content style align with your brand’s image. A sustainable fashion brand would seek influencers known for advocating eco-friendly practices.

6. Review Past Brand Collaborations

Check the YouTube influencer’s history with other brands. This helps understand how they integrate promotions into their content. A skincare brand could look at how an influencer previously introduced skincare products in their routine.

7. Reach Out with a Proposal

Contact potential YouTube influencers with a clear and concise proposal. Explain why they are a good fit and outline your offer. A travel agency might reach out to travel vloggers with a proposal for a sponsored trip.

8. Negotiate Terms and Collaborate

Discuss collaboration details like content nature, timelines, and compensation. Ensure mutual understanding of expectations. A home decor brand could negotiate a series of home makeover videos with an interior design influencer.

9. Track Campaign Success

Monitor the performance of the YouTube influencer campaign. Use metrics like engagement, traffic, and sales to measure success. For a book publisher, tracking could involve monitoring the increase in website visits and book sales post-campaign.

Now that we understand the process of conducting an influencer marketing campaign on YouTube, let’s explore the qualities that define a good YouTube influencer.

How to Find Influencers on Youtube

What makes a Good YouTube Influencer? (5 Things to Consider to Find the Right YouTube influencer)

A good YouTube Influencer is characterized by a strong engagement rate, content relevance to your brand, consistent content quality, authenticity, and a positive track record with previous brand collaborations. These elements ensure effective audience reach and alignment with your brand’s values and goals.

1. Strong Engagement Rate

A YouTube influencer should have an engagement rate of at least 2-3%. This indicates active audience interaction. For instance, a beauty brand would benefit from a YouTube influencer whose makeup tutorials receive high engagement. However, an influencer with high followers but low engagement might not be effective.

2. Content Relevance

Their content should align with your brand’s niche. Relevance ensures the audience is likely interested in your products. A sports brand would look for an influencer who regularly posts about sports and fitness. A YouTube influencer focusing on unrelated topics, like cooking, wouldn’t be suitable.

3. Consistent Content Quality

High-quality, consistent content builds trust and retains audience interest. A tech brand should seek YouTube influencers known for thorough, well-produced tech reviews. A YouTube influencer with inconsistent video quality or sporadic posting may not hold audience attention effectively.

4. Authenticity

Authentic YouTube influencers resonate more with their audience. Authenticity fosters trust, crucial for product endorsements. A health food brand would favor a YouTube influencer genuinely interested in healthy living. An influencer who promotes conflicting lifestyles may not appear credible.

5. Positive Track Record with Brands

A history of successful brand collaborations shows reliability and marketing effectiveness. A fashion brand could look for a YouTube influencer with well-received sponsored fashion content. A YouTube influencer with poorly executed or controversial brand deals might be risky.

Now that we know what makes a good YouTube influencer, let’s explore the necessary precautions you should take while working with them.

5 Things to Take Care of While Working with YouTube Influencers  (Necessary Precautions) 

When working with a YouTube Influencer, necessary precautions include verifying their audience authenticity, ensuring content and brand alignment, setting clear collaboration terms, understanding compliance and legal requirements, and monitoring and evaluating campaign performance. These steps mitigate risks and ensure a successful, impactful partnership with influencers.

1. Verify Audience Authenticity

Check for genuine engagement and avoid YouTube influencers with artificially inflated metrics. Authentic engagement ensures real impact on a genuine audience. Inauthentic followers lead to poor campaign ROI. For example, a brand collaborating with a YouTube influencer having fake subscribers in the fitness niche may see little to no increase in gym memberships.

2. Ensure Content and Brand Alignment

The YouTube influencer’s content style and values should align with your brand. Misalignment can damage brand reputation. A beauty brand working with a YouTube influencer who doesn’t typically discuss beauty or wellness could confuse the audience and dilute the brand message.

3. Set Clear Collaboration Terms

Define deliverables, timelines, and expectations clearly. Precise agreements prevent misunderstandings and ensure campaign objectives are met. If terms are vague, a fashion brand might find the YouTube influencer’s content off-brand or not aligned with the campaign strategy.

4. Understand Compliance and Legal Requirements

Be aware of legalities like disclosure guidelines. Non-compliance can lead to legal issues and harm brand credibility. A food brand ignoring disclosure rules in a sponsored post could face regulatory penalties and public trust issues.

5. Monitor and Evaluate Campaign Performance

Track metrics like engagement, reach, and conversion. This helps in assessing the YouTube influencer’s impact and campaign effectiveness. Without monitoring, a travel brand may continue investing in a YouTube influencer partnership that isn’t generating bookings or engagement.

Now that we have an idea of the precautions to take care of when working with a YouTube Influencer, let’s look at the benefits that such collaborations can have on your business or brand.

5 Benefits of Working with YouTube Influencers (Why Should You Even Partner?)

Partnering with a YouTube Influencer offers brands enhanced brand visibility, targeted audience reach, increased engagement and trust, creative content collaboration, and measurable ROI. These benefits help brands connect more effectively with their audience, leveraging the influencer’s credibility and creative approach.

1. Enhanced Brand Visibility

Collaborating with YouTube influencers can significantly increase your brand’s exposure. YouTube influencers with large followings bring your brand in front of a wider audience. For example, a small fashion brand could gain exposure to thousands of potential customers through a single influencer’s fashion haul video.

2. Targeted Audience Reach

YouTube influencers often have niche audiences, allowing for targeted marketing. This ensures your message reaches the right people. A gaming brand collaborating with a gaming YouTuber would effectively reach gaming enthusiasts, likely to be interested in their products.

3. Increased Engagement and Trust 

YouTube influencers with a loyal following can boost engagement and build trust for your brand. Their endorsement can be more persuasive than traditional advertising. A health supplement brand might see an increase in engagement and inquiries after being featured in a trusted health vlogger’s routine.

4. Creative Content Collaboration

Youtube influencers bring unique content creation skills, providing fresh, engaging ways to showcase your brand. This collaboration can result in innovative marketing content. A tech brand could benefit from a YouTube influencer’s creative unboxing and review videos, making their products more appealing.

5. Measurable ROI

YouTube influencer campaigns offer trackable metrics like views, likes, and click-through rates, helping gauge the return on investment. You can measure the impact of the collaboration on sales and engagement. A beauty brand can track increased website traffic and sales following an influencer’s product tutorial.

Now that we have an idea of the benefits of partnering with a YouTube Influencer, let’s answer the most frequently asked questions about finding and collaborating with them.

Frequently Asked Questions (FAQs)

Let’s answer the most frequently asked questions about finding YouTube Influencers for your brand. 

How to Find YouTube Influencers for eCommerce Brand?

To find Youtube influencers for an ecommerce brand, attempt to search on Google or other search engines, using keywords pertinent to your industry along with “YouTube influencer” or “YouTube channel”. Think about utilizing social media to locate influencers. Numerous influencers maintain profiles across various social media platforms, including Instagram, TikTok, and Twitter.How to find East Coast YouTube influencers? 

How to find YouTube influencers in the UK? 

You can find influencers in the UK using JoinBrands, start by registering on the platform. Then, set your search region to the UK, and filter for influencers based on niche, audience size, and engagement. This approach efficiently connects you with UK-based influencers matching your brand’s specific requirements.

How to find YouTube influencers based on category? 

You can find YouTube influencers by category using JoinBrands, first register on the platform. Then, select categories relevant to your brand, such as beauty, tech, or fitness, and use filters to refine your search based on factors like audience size and engagement. This method effectively matches you with influencers specializing in your chosen categories.

How to find micro influencers on YouTube?

You can find micro influencers on YouTube using JoinBrands, start by registering on the platform. Specify your search for micro influencers by setting audience size criteria to a smaller scale, typically under 100,000 followers, and then filter by relevant niches or topics. This method efficiently connects you with niche-specific micro influencers.

How to find social media influencers on YouTube? 

You can find social media influencers on YouTube using JoinBrands, first sign up on the platform. Then, filter your search by selecting ‘social media’ as your category or niche, and refine further based on audience size and engagement rates. This streamlined process helps you efficiently connect with social media-focused YouTube influencers.

How to find YouTube influencers in your area? 

You can find YouTube influencers in your area using JoinBrands, register on the platform and set your search location to your specific region. Then, use filters to narrow down influencers based on their proximity, audience size, and niche relevance. This approach efficiently connects you with local influencers on YouTube.

Where can I find lists of influencers on YouTube?

To find lists of influencers on YouTube, utilize influencer marketing platforms like JoinBrands. These platforms provide comprehensive databases where you can search for influencers by category, audience size, and engagement rate, making it easy to find influencers that align with your brand’s needs and goals.

Where to find equipment for a YouTube Influencer career? 

To find equipment for a YouTube influencer career, explore online retailers like Amazon or B&H Photo Video. These platforms offer a wide range of video and audio equipment, lighting, and editing software, catering to various levels of production needs from beginner to professional setups.


In short, finding YouTube influencers for your brand can help you reach a bigger and more relevant audience in a trustworthy way. Leveraging the power of influencer marketing can help your business grow at a much exponential scale and user generated content delivers results more effectively. 

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